Core Viewpoint - The article discusses the resurgence of "ear beans" (埋耳豆) in Japan, transforming from a traditional Chinese remedy into a trendy fashion accessory among young Japanese women, highlighting the cultural fascination with Chinese medicine and the commercialization of wellness trends [10][16][21]. Group 1: Cultural Transformation - Ear beans, once considered unattractive in childhood, have been rebranded in Japan as fashionable ear accessories, now referred to as "ear穴饰品" [10][8]. - The popularity of ear beans is attributed to their perceived benefits, such as appetite suppression and body balance, rooted in traditional Chinese medicine [18][16]. - The marketing of ear beans has evolved to include exaggerated claims about their health benefits, likening them to previous wellness trends in Japan [22][21]. Group 2: Consumer Behavior - Japanese consumers exhibit a strong belief in the efficacy of wellness products, often driven by marketing narratives that emphasize natural elements and energy [35][51]. - The article notes that the allure of these products often lies more in psychological comfort than in actual scientific validation [51][32]. - The trend reflects a broader cultural phenomenon in Japan, where there is a deep-seated reverence for nature and its perceived powers, influenced by Shinto beliefs [36][46]. Group 3: Market Dynamics - The ear bean trend has led to a surge in demand for related beauty services, with prices ranging from 2000 to 4000 yen (approximately 100 to 200 RMB) [10]. - The commercialization of ear beans and similar products has created a cycle of consumer spending, driven by the desire for new experiences and wellness solutions [50][51]. - The article suggests that the ongoing fascination with such products will continue to fuel innovation and marketing strategies in the wellness industry [48][51].

Core Viewpoint - The article discusses the resurgence of traditional Chinese ear acupressure beads, known as "埋耳豆," in Japan's fashion and beauty industry, highlighting their transformation from a childhood embarrassment to a trendy accessory [4][6]. Group 1: Product Transformation - The traditional ear acupressure beads have been reimagined in Japan, replacing the original Chinese seeds with more accessible metal balls adorned with shiny stones, making them fashionable [5][6]. - The service for applying these ear beads, called "耳つぼジュエリーシール," is widely available in beauty salons across Japan, indicating a growing trend [5][6]. Group 2: Pricing and Popularity - The cost of these ear acupressure beads ranges from 2000 to 4000 Japanese yen, approximately 200 Chinese yuan, making them an affordable fashion item [6]. - The popularity of ear beads has spread globally, appealing particularly to young Japanese women who view them as a mysterious beauty treatment from China [13][14]. Group 3: Cultural Context - The appeal of ear beads is partly due to their association with traditional Chinese medicine, where the ear is seen as a reflection of the entire body [13][14]. - Some claims made by businesses about the benefits of ear beads, such as hormone regulation and improved bodily functions, reflect a broader trend in Japan of embracing alternative health practices [18][19]. Group 4: Consumer Behavior - The article notes that Japanese consumers often exhibit a strong belief in the efficacy of such products, driven by marketing narratives that emphasize natural elements and their supposed benefits [30][43]. - The phenomenon of consumers investing in these products for psychological comfort rather than tangible results is highlighted, indicating a deeper cultural connection to nature and wellness [43][44].