Group 1 - The article highlights a trend among brands engaging in creative marketing strategies, particularly around Mother's Day, with a focus on collaboration, release, and targeting younger audiences [1][4] - There is a concern that the creative efforts are not effectively reaching consumers, as many of these campaigns are primarily visible on marketing platforms rather than in everyday life [3][4] - The investment in these creative campaigns often outweighs their actual value, leading to a disconnect between the effort put into content creation and the resulting brand impact [5][7] Group 2 - Brands that focus on consistent content marketing, such as Jiao Nai and Nongfu Spring, tend to perform better during key marketing moments without relying on explosive campaigns [7][8] - The article suggests that brands should prioritize daily content over sporadic creative bursts, emphasizing the importance of building a solid content foundation [8][9] - Establishing clear brand content principles and avoiding trends can lead to more effective marketing strategies, as brands should focus on their unique identity rather than following fleeting trends [10][11]