Core Viewpoint - The success of Chinese companies going global is increasingly reliant on "local resilience" rather than just cost advantages or market size [7][12][37]. Group 1: Evolution of Chinese Companies Going Global - Over the past two decades, Chinese companies have transitioned from "product export" to "brand export," and now to "value chain export" [8]. - The previous model, which relied on cost advantages and scale, is becoming increasingly difficult to sustain due to rising trade tensions and geopolitical changes [9][10]. - The current international environment necessitates a shift from a passive to an active, deep-rooted strategic approach for companies going global [22][23]. Group 2: Importance of Local Resilience - "Local resilience" refers to a company's ability to integrate into the target market, creating value and mitigating risks while achieving growth [14][37]. - Successful companies demonstrate an understanding of local market demands and build business models that respect and integrate local culture [25][41]. - Companies like Lenovo exemplify this by employing local staff, collaborating with local universities, and allowing local managers to have a voice [26][28]. Group 3: Comparative Analysis of Business Models - Traditional multinational companies often use a "headquarters control, global replication" model, which can lead to a lack of responsiveness to local market changes [30][50]. - In contrast, companies like Lenovo and TikTok adopt decentralized operational models, allowing local teams to make decisions that align with regional needs [46][56]. - This dual capability of global resource integration and local value creation is essential for success in international markets [60]. Group 4: Key Capabilities for Success - Companies must develop deep market integration capabilities that resonate with local consumers' emotions and values [67]. - Organizational adaptability is crucial, requiring a shift from centralized control to a hybrid structure that balances global coordination with local agility [70][71]. - Supply chain resilience is increasingly important, with companies diversifying their supply chains to mitigate risks from geopolitical tensions and unexpected events [73][74]. - Compliance should be viewed as a competitive advantage, with companies proactively meeting or exceeding local regulations to build trust with consumers and partners [78]. Group 5: Future Trends in Global Expansion - Companies must adopt a regional approach to expansion, integrating R&D, manufacturing, and marketing within specific areas rather than treating each country in isolation [85]. - The emphasis on ESG (Environmental, Social, and Governance) factors will become critical for companies operating in mature markets, affecting their ability to operate and gain consumer trust [88][89]. - The competitive landscape will shift towards companies that can export core technologies and industry standards, moving beyond simple product exports [92][94].