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京东健康与全球九大营养品牌携手 推动国民营养健康再升级
Zheng Quan Ri Bao Wang· 2025-11-07 12:43
Core Insights - The 8th China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing global health and nutrition trends through partnerships with nine renowned health brands [1] - JD Health is leveraging its platform to introduce cutting-edge health products and research findings to Chinese consumers, enhancing the national health landscape [1] Group 1: Strategic Partnerships - JD Health signed a strategic cooperation agreement with GNC to enhance cardiovascular health initiatives and establish high industry standards [1] - A collaboration with the international vitamin brand Centrum aims to create a "Brain Vitamin White Paper" to advance brain health through a comprehensive ecosystem of research, products, and scenarios [2] - JD Health is deepening its partnership with Homart Group to develop integrated solutions tailored to Chinese consumer needs based on insights and nutritionist services [2] Group 2: Product Launches and Innovations - JD Health and NYO3 released a "Krill Oil Health Science White Paper" to educate consumers on krill oil benefits, alongside launching three anti-aging products [2] - In the youth nutrition sector, JD Health partnered with inne to establish "Calcium Quality Standards" for children's calcium supplements, ensuring quality and safety for parents [2] - The company is set to launch new products like "Academic DHA" and "Youth Vision" in collaboration with leading children's nutrition brands [3] Group 3: Market Positioning - JD Health aims to act as a bridge between global premium brands and the Chinese market, enhancing consumer access to high-quality nutrition products [3] - The company emphasizes its supply chain and platform advantages to continuously gather global scientific nutrition products for Chinese consumers [3]
2025进博会:京东健康甄选全球好营养 定义科学营养新生活
Core Insights - The 8th China International Import Expo (CIIE) was held in Shanghai from November 5 to 10, showcasing JD Health's focus on global nutrition and health trends through partnerships with nine renowned health brands [1][2] Group 1: Strategic Collaborations - JD Health signed a strategic cooperation agreement with GNC to enhance cardiovascular health initiatives and establish high industry standards [1] - A partnership with the international vitamin brand Centrum aims to create a "Brain Vitamin White Paper" to develop a comprehensive ecosystem for brain health [1][2] - Collaboration with Homart Group will focus on developing integrated "product + service" solutions tailored to Chinese consumer needs [2] Group 2: Product Launches and Innovations - JD Health will launch the "Gold Standard Seal Oil" in collaboration with Noromega, setting a new quality benchmark for marine nutrition products [2] - A "Krill Oil Health Science White Paper" will be released in partnership with NYO3 to educate consumers on krill oil benefits [2] - New products targeting youth nutrition, including "Academic DHA" and "Youth Vision Improvement," will be launched in collaboration with various international brands [3] Group 3: Market Positioning and Goals - JD Health aims to establish a "JD Good Nutrition" standard to enhance consumer trust and promote high-quality international brands [2] - The company seeks to leverage its supply chain and platform advantages to connect global scientific nutrition products with Chinese consumers [3]