Core Insights - The 8th China International Import Expo (CIIE) showcased diverse cultural and innovative products from Shandong, emphasizing the integration of traditional craftsmanship and modern manufacturing [1][2] - Shandong's participation in CIIE highlights the province's commitment to cultural transmission and innovation, aiming to connect with younger consumers through creative product offerings [2][3] - The event facilitated significant business collaborations, including a multi-million dollar order with New Zealand, marking a substantial step for Shandong's time-honored brands in international markets [2][4] Group 1: Exhibition Highlights - The Shandong pavilion featured six thematic exhibition areas, showcasing a complete display chain from traditional skills to modern manufacturing [1] - The design of the exhibition emphasized cultural storytelling and interactive experiences for visitors, enhancing the appeal of Shandong's diverse regional culture [1] Group 2: Business Development - The launch of new products by Shandong's time-honored brands at CIIE, including Dezhou Braised Chicken and Lu Wei Zhai, resulted in significant orders and partnerships [2] - The collaboration with New Zealand's local resources aims to systematically promote and sell Shandong products in the Oceania market, reflecting a deep integration of local culture with global trends [2][4] Group 3: Strategic Initiatives - The "Global Tour of Shandong Time-Honored Brands" initiative aims to accelerate the transformation of cooperation results, enhancing the international competitiveness of traditional brands [4] - The integration of traditional craftsmanship with modern technology is seen as a pathway for Shandong to transition from "traditional manufacturing" to "smart creation" [4]