跨界联动+市集拓展多点触达，线上外卖增长强劲 据全聚德集团相关负责人介绍，春节期间线上平台外卖接单量同比增长47%。集团持续优化外卖运营体系、延长服务时段、推出专属出餐通道、完善应急响 应机制，确保订单高效准时交付。 【环球网消费综合报道】春节假期消费市场亮点纷呈，购销两旺。商务大数据显示，2026年春节假期，全国重点零售和餐饮企业日均销售额较2025年春节 假期增长5.7%，增速加快1.6个百分点。商务部重点监测的78个步行街（商圈）客流量、营业额较去年春节假期分别增长6.7%和7.5%。 在整体消费市场稳健向好的背景下，全聚德以"奋战新春开门红"为核心目标，坚守百年匠心、深耕市场需求，旗下全聚德、仿膳、丰泽园、四川饭店四大品 牌在餐饮、食品双赛道发力，抢占新春消费市场。据全聚德集团相关负责人介绍，今年春节假期，集团旗下多家门店创下单日营收新高，线上外卖接单量 同比增长近五成，成功实现新春"开门红"，彰显老字号的市场活力与品牌韧性。 据全聚德集团市场部相关负责人介绍，2026年春节以"骐骥启新·四味贺春"为营销主题。相较于2025年，本次活动紧扣消费市场新特点，在活动规模、会员 运营、场景体验、营销维度等方 ...

Core Insights - The article emphasizes the importance of preserving and innovating traditional Chinese brands, known as "laozihao," which carry cultural significance and historical value [2][20]. Group 1: Brand Heritage and Innovation - The Beijing Daoxiangcun pastry shop, established in 1895, showcases traditional craftsmanship while reviving lost products and integrating cultural elements into their offerings [4][11]. - The Chinese government, including President Xi Jinping, has expressed support for the revitalization of these brands, highlighting the need for innovation while maintaining their core values [4][20]. - The article mentions various traditional brands, such as Tianjin's Yangliuqing woodblock New Year paintings, which are adapting to modern aesthetics and expanding their market reach [8][10]. Group 2: Cultural Significance and Community Engagement - Laozihao brands serve as living embodiments of Chinese culture, connecting generations through shared culinary experiences and memories [19][20]. - Initiatives like the Shaanxi Cuisine Cultural Experience Museum aim to engage younger audiences by making traditional culinary arts accessible and relatable [15][16]. - The article highlights the role of these brands in promoting Chinese culture internationally, with examples of products reaching overseas markets [19][20]. Group 3: Market Adaptation and Consumer Trends - Traditional brands are increasingly incorporating modern trends, such as health-conscious products and innovative marketing strategies, to attract younger consumers [12][20]. - The rise of e-commerce and social media has enabled these brands to reach a broader audience, breaking geographical barriers [12][20]. - The article notes that the integration of cultural elements into product design has resonated well with younger consumers, enhancing the appeal of traditional offerings [11][12].

Core Insights - Beijing is positioning itself as a benchmark for cultivating and building an international consumption center, with continuous upgrades in commercial innovation and supply, leveraging the cultural heritage and craftsmanship of its time-honored brands [1][2] Policy Support - A multi-level policy support system has been established since 2017, providing a fundamental guarantee for the sustainable development of time-honored brands, covering key areas such as reform innovation, brand protection, and industry integration [1][2] - The "14th Five-Year Plan" and the "Implementation Plan for Cultivating and Building an International Consumption Center City" serve as macro guidance for the development of these brands [1] Market Dynamics - By 2025, Beijing aims to form a development pattern for time-honored brands covering 14 industries, with the top 8 brands contributing 67.7% of total revenue, highlighting the brand cluster effect and value reconstruction [2] - Over 90% of time-honored brands have connected with online platforms, with significant presence on major e-commerce sites like JD.com, Taobao/Tmall, and Douyin [2][11] Innovation Strategies - Innovation is seen as a key driver for activating brands, transforming historical heritage into contemporary "experience products" to address modernization challenges [2] - Various innovation practices include product innovation, supply chain innovation, scene innovation, and operational model innovation, enhancing brand appeal and market competitiveness [8] Talent Development - The talent structure within time-honored brands shows a significant reliance on skilled artisans (over 87%), with a pressing need for digital and management innovation talents, which currently represent only 1% and 12% respectively [2][16] - The workforce in this sector has decreased from 46,935 in 2018 to 40,289 in 2023, indicating challenges in talent retention and adaptation to market changes [3][19] Intellectual Property Protection - The complexity of historical ownership and weak trademark protection awareness pose challenges, necessitating the establishment of a comprehensive intellectual property management system [3][21] - Efforts are being made to shift from passive responses to proactive defense mechanisms in protecting intellectual property rights, including cross-regional coordination for brand protection [4][21] Group Management - The majority of time-honored brands are concentrated within a few large groups, with state-owned enterprises dominating in sectors like food processing and catering, which facilitates resource integration and brand synergy [23][27] - The dual structure of state-owned and private enterprises contributes to a balanced development landscape, with state-owned enterprises leading in brand protection and cultural transmission [27]

1月24日至28日，2026年"全国老字号嘉年华暨大湾区年味消费季"活动在广州荔湾区陈家祠广场及1906科技园隆重举行。本次活动由商务部、广东省人民政 府联合主办，广州市人民政府、广东省商务厅共同承办，汇集陶陶居、广州酒家、珠江啤酒、王老吉、阳江十八子等知名粤字号品牌，以"国货潮品焕新焕 彩"为主题，打造了一场融合广府文化、新春民俗与消费创新的盛大嘉年华。 高规格启动：政策引领与新品发布共振 1月26日下午，启动仪式在陈家祠广场主会场举行。广府文化新春表演拉开了活动序幕，商务部及广东省相关领导先后致辞，强调老字号在促进消费升级、 传承中华优秀传统文化方面的重要作用。 启动仪式上，商务部流通业发展司发布了2026年全国"老字号嘉年华"全年活动安排；广东省商务厅正式推出第二批"粤手礼"名录；广州市发布了多款老字 号"国潮"新品，标志着老字号创新进入系统化、规模化发展阶段。 双喜双甲子：在故事开始的地方遇见春天 适逢广东中烟旗下双喜品牌创立120周年，这一跨越双甲子的广州本土老字号在分会场1906科技园——原广州卷烟二厂旧址，设置了"双喜双甲子 春天正当 时"主题展区。"一个品牌，走了120年，回到了故事开始的地方 ...

扬子晚报/紫牛新闻记者 张建波 校对 胡妍璐 他建议，无锡可借鉴杭州清河坊、福州三坊七巷等城市经验，在惠山古镇、南长街、荣巷等商业街区的 合适区域打造集商业、旅游、文化于一体的老字号特色街区，统一规划布局店铺、展示区和文化活动场 所，统一制定经营秩序和服务标准。同时，发挥玉祁酒业、王源吉、王兴记等示范引领作用，吸引本地 和外地老字号品牌进驻，为消费者提供一站式体验平台。 无锡其他街区建设也应把集聚老字号纳入考量，形成多点开花局面。建议政府提供差异化的政策支持， 如租金减免、放宽外立面装潢审批限制等，降低企业成本，激发市场活力。此外，无锡还应该加强老字 号品牌宣传，深入挖掘产品历史、文化故事和品牌内涵，通过讲述工匠技艺、创新历程和文化价值，提 升品牌文化底蕴和吸引力。 无锡还应建立老字号品牌数据库并强化数字赋能，比如通过数据技术加持挖掘消费者偏好需求，鼓励开 发数字化产品服务，增强消费者体验信任等。（配图为资料图片） 无锡全市目前有75家老字号企业，包括11家"中华老字号"和33家"江苏老字号"。近年来，在政府支持和 自身积极作为的双重"加持"下，取得了可喜的发展成绩，开创了多个新的商业模态。2019-2023 ...

Group 1 - The core viewpoint of the articles highlights the growing popularity and revitalization of traditional Chinese brands, known as "old brands," which are increasingly favored by consumers during the festive season [1][6] - There are currently 1,450 traditional Chinese brands with an average existence of over 145 years, and more than 1,200 intangible cultural heritage items associated with them [1][6] - The "Henan Province Old Brand Carnival" event showcases over 90 booths from various sectors, emphasizing the transmission of traditional skills and innovative vitality of these brands [3] Group 2 - The Shanghai Municipal Commerce Committee is conducting a review and recognition process for traditional brands, with 87 brands proposed for inclusion in the 2025 Shanghai Old Brand Directory [4] - Recent national policies have been introduced to support the development of traditional brands, including management measures to promote innovation and brand consumption [8] - Local initiatives, such as the establishment of an old brand association in Yunnan and the launch of innovation conferences, aim to enhance brand visibility and market expansion [10][11]

Group 1 - The core viewpoint of the article highlights the impressive financial performance of Dong'e Ejiao in the third quarter, with both revenue and profit showing significant growth [1] - In the first three quarters of this year, Dong'e Ejiao achieved a revenue of 4.766 billion yuan, representing a year-on-year increase of 4.41%, and a net profit attributable to shareholders of 1.274 billion yuan, up 10.53% year-on-year [4] - The company has shown a consistent upward trend in revenue and net profit during the tenure of Chairman Cheng Jie, with revenues increasing from 4.042 billion yuan in 2022 to 5.921 billion yuan in 2024 [4] Group 2 - Cheng Jie, who became the chairman of Dong'e Ejiao in 2024, has a strong background in the pharmaceutical industry, having held various positions at China Resources Sanjiu Pharmaceutical and serving as the general manager of Sanofi (Shenzhen) Health Industry [3][4] - Under Cheng Jie's leadership, Dong'e Ejiao's profitability has improved, with the company recording a net profit of 1.557 billion yuan in 2024, reflecting his effective management capabilities [4] - Cheng Jie's compensation increased from 2.804 million yuan in 2022 to 2.661 million yuan in 2023, indicating recognition of his contributions to the company [4]

Core Insights - The event held on November 6 marked the successful launch of new products from Shandong's time-honored brands at the National Exhibition and Convention Center in Shanghai, highlighting a significant step in their international expansion efforts [1][2] - The signing of contracts with New Zealand's Quanzai Trading Co., resulting in orders worth millions, demonstrates the brands' commitment to embracing global markets and cultural exchange [1][2] Group 1 - The event featured the introduction of the "Heritage 1956 North China Chicken" series by Dezhou Braised Chicken, emphasizing ecological free-range practices and a blend of traditional and modern dietary needs [1] - Jinan Luwizhai Food Co., Ltd. presented its "Shandong Braised Flavor Series" products, leveraging 128 years of traditional soup techniques while adapting to modern distribution channels [1] - The signing ceremony with Quanzai Trading Co. was attended by key figures, including the chairman of the New Zealand Chinese Business Association and representatives from Shandong's provincial commerce department [1] Group 2 - Post-signing, the companies will engage with local resources in New Zealand to systematically promote and sell their products, aiming to steadily expand into the Oceania market [2] - The event is part of the Ministry of Commerce's "Chinese Time-Honored Brands International Exchange Activities and the Fifth Chinese Time-Honored Brands Innovation Development Conference," showcasing innovation and cultural appeal [2] - Following the successful launch of Dezhou Braised Chicken and Luwizhai products, other renowned time-honored brands like Dong'e Ejiao and Junxiang Honey are set to release new products, accelerating global collaboration and market potential [2]

Group 1: Development of Time-Honored Brands - The Ministry of Commerce hosted the "International Exchange Activity of Chinese Time-Honored Brands" during the 8th China International Import Expo, focusing on "inheritance and innovation" [3] - As of now, there are 1,450 Chinese time-honored brands with an average brand lifespan of over 145 years, and over 60% are century-old stores [3] - In 2024, these brands are expected to achieve over 2 trillion yuan in revenue and over 350 billion yuan in profit, with overseas revenue exceeding 50 billion yuan [3] Group 2: Future Plans for Time-Honored Brands - The Ministry plans to enhance the supply of quality consumer goods and services, strengthen brand leadership, and promote innovation in time-honored brands [4] - Initiatives include creating flagship stores and cultivating internationally recognizable time-honored brands to better meet diverse consumer needs [4] Group 3: Second-Hand Car Export Management - The Ministry of Commerce, along with other departments, issued a notice to strengthen the management of second-hand car exports, focusing on compliance and sustainable development [6][7] - The notice includes six specific measures to regulate exports, enhance service levels, and promote value growth in the industry [7] Group 4: China-Europe Economic Relations - China is committed to deepening mutually beneficial cooperation with Europe and addressing trade and investment differences through close communication [5] Group 5: Japan-China Economic Relations - Recent comments by Japan's Prime Minister have negatively impacted China-Japan economic relations, prompting China to urge Japan to correct its stance [8][10] - China warns that if Japan continues on its current path, necessary measures will be taken, and Japan will bear the consequences [8] Group 6: Semiconductor Supply Chain Issues - China welcomes the Netherlands' decision to suspend an administrative order related to semiconductor supply chains, viewing it as a step towards resolving issues with ASML [11]

Group 1: Development of Time-Honored Brands - The Ministry of Commerce hosted the International Exchange Event for Time-Honored Brands during the 8th China International Import Expo, focusing on "inheritance and innovation" to promote cooperation and development of these brands [1][2] - There are currently 1,450 Time-Honored Brands in China, with an average brand lifespan of over 145 years, and over 60% are century-old stores, contributing significantly to the economy and cultural confidence [2] - In 2024, Time-Honored Brands are projected to achieve over 2 trillion yuan in revenue and over 350 billion yuan in profit, with overseas revenue exceeding 50 billion yuan, indicating strong market value and brand vitality [2] Group 2: Second-Hand Car Export Management - The Ministry of Commerce, along with other departments, issued a notice to strengthen the management of second-hand car exports, focusing on compliance and sustainable development [4][5] - The notice includes six specific measures to enhance export management, such as strict compliance checks and establishing a negative list for dishonest practices, aiming to improve the overall service level and international competitiveness of the industry [4][5] Group 3: China-Europe Economic Relations - China and Europe are important economic partners, with China expressing willingness to deepen cooperation and address trade differences through ongoing communication [3] Group 4: Japan-China Relations - Recent comments by Japan's Prime Minister have negatively impacted China-Japan economic relations, with China urging Japan to correct its stance to foster a better environment for cooperation [5][7] Group 5: Semiconductor Supply Chain Issues - The Netherlands has taken steps to resolve disputes related to semiconductor manufacturing, with China welcoming these actions but emphasizing the need for further cooperation to stabilize the global semiconductor supply chain [8]