商务部于2025年11月20日（星期四）15时召开例行新闻发布会。商务部自贸区港建设协调司副司长、新 闻发言人何咏前出席，介绍相关情况并回答媒体提问。 以下为发布会文字实录 何咏前 各位记者朋友： 大家下午好，欢迎参加商务部例行新闻发布会。今天我没有需要向大家通报的信息。下面请提问。 广州日报记者 我们注意到，近年来，商务部持续推进老字号创新发展，前不久，在进博会上还举办了中华老字号国际 交流活动，能否介绍有关情况？下一步，商务部在促进老字号发展方面还有哪些考虑和安排？ 何咏前 11月7日，第八届进博会期间，商务部在上海举办了中华老字号国际交流活动暨第五届中华老字号创新 发展大会，邀请部分国际知名品牌、专业机构与中华老字号企业负责人，围绕"守正传承、创新发展"主 题，开展对话交流，共同推进老字号品牌中外合作和创新发展。活动现场发布了《中华老字号年度发展 报告》和守正创新典型案例。 这里我也想和大家分享一组《报告》中的数据。截至目前，全国1450个中华老字号企业总体发展良好， 品牌平均存续时间超过145年，百年老店占比超过6成，拥有各类非遗1200多项，这些中华老字号企业涉 及国民经济7个门类32个行业，在消费 ...

【何咏前】: 最近，德国和西班牙的高级代表团访问了北京并与中方会晤，双方讨论了贸易和投资等议题。关于中欧 之间可能达成的经贸与投资协议，或者在电动汽车关税等持续存在的分歧问题上是否取得了任何进展？ 各位记者朋友： 大家下午好，欢迎参加商务部例行新闻发布会。今天我没有需要向大家通报的信息。下面请提问。 【广州日报记者】: 我们注意到，近年来，商务部持续推进老字号创新发展，前不久，在进博会上还举办了中华老字号国际 交流活动，能否介绍有关情况？下一步，商务部在促进老字号发展方面还有哪些考虑和安排？ 【何咏前】: 11月7日，第八届进博会期间，商务部在上海举办了中华老字号国际交流活动暨第五届中华老字号创新 发展大会，邀请部分国际知名品牌、专业机构与中华老字号企业负责人，围绕"守正传承、创新发展"主 题，开展对话交流，共同推进老字号品牌中外合作和创新发展。活动现场发布了《中华老字号年度发展 报告》和守正创新典型案例。 这里我也想和大家分享一组《报告》中的数据。截至目前，全国1450个中华老字号企业总体发展良好， 品牌平均存续时间超过145年，百年老店占比超过6成，拥有各类非遗1200多项，这些中华老字号企业涉 及国民经 ...

Core Insights - The 8th China International Import Expo (CIIE) showcased diverse cultural and innovative products from Shandong, emphasizing the integration of traditional craftsmanship and modern manufacturing [1][2] - Shandong's participation in CIIE highlights the province's commitment to cultural transmission and innovation, aiming to connect with younger consumers through creative product offerings [2][3] - The event facilitated significant business collaborations, including a multi-million dollar order with New Zealand, marking a substantial step for Shandong's time-honored brands in international markets [2][4] Group 1: Exhibition Highlights - The Shandong pavilion featured six thematic exhibition areas, showcasing a complete display chain from traditional skills to modern manufacturing [1] - The design of the exhibition emphasized cultural storytelling and interactive experiences for visitors, enhancing the appeal of Shandong's diverse regional culture [1] Group 2: Business Development - The launch of new products by Shandong's time-honored brands at CIIE, including Dezhou Braised Chicken and Lu Wei Zhai, resulted in significant orders and partnerships [2] - The collaboration with New Zealand's local resources aims to systematically promote and sell Shandong products in the Oceania market, reflecting a deep integration of local culture with global trends [2][4] Group 3: Strategic Initiatives - The "Global Tour of Shandong Time-Honored Brands" initiative aims to accelerate the transformation of cooperation results, enhancing the international competitiveness of traditional brands [4] - The integration of traditional craftsmanship with modern technology is seen as a pathway for Shandong to transition from "traditional manufacturing" to "smart creation" [4]

Core Points - The event themed "Classic National Goods, Trendy Products Renewed" showcases over 100 time-honored brands and specialty products from 19 provinces and regions in China, running from September 25 to September 28 [1][3] - The exhibition area exceeds 3,000 square meters, featuring innovations in food and beverages, traditional Chinese medicine, and arts and crafts, allowing visitors to experience regional specialties [3] - The event includes a special "Old Brand Dopamine Zone" themed around the 24 solar terms, highlighting the fusion of traditional craftsmanship with modern life [3][4] Industry Insights - Nearly 80% of the participating companies are time-honored brands, including 29 national and 40 local brands, indicating a vibrant innovation and development within the old brand sector [3] - The event is part of Beijing's efforts to establish itself as an international consumption center, utilizing a dual approach of "exhibition + market" to modernize the image of old brands [4] - The East District's Business Bureau reports significant enhancement in brand value since the implementation of a three-year action plan for time-honored brands in 2023, through platform building and environmental optimization [3]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the Beijing Service Trade Fair, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers and promote national trends [1] Group 1: Industry Trends - Time-honored brands are becoming crucial in creating unique consumption scenarios and tapping into consumer potential in the context of a new consumption landscape [1] - The integration of quality and marketing is a common exploration path for time-honored brands to connect with consumers [2] Group 2: Company Innovations - Sanyuan Foods, a 70-year-old time-honored brand, is focusing on cultural tourism and product innovation, launching a new low-temperature fresh milk product named "Sanyuan Beijing Fresh Milk," which ensures same-day production and delivery [2] - Sanyuan Foods emphasizes maintaining quality while providing consumers with an authentic Beijing experience through its products [2][3] Group 3: Brand Strategy - Sanyuan Foods aims to engage with younger consumers by combining quality assurance with market insights and personalized innovation, ensuring the brand remains relevant and energetic [3] - The company is expanding its retail presence by opening new stores in transportation hubs and commercial areas to enhance consumer experience with fresh milk products [2]

Group 1 - The core theme of the event is how traditional brands can innovate while preserving cultural heritage, aiming to attract younger consumers and promote national trends in consumption [1] - The event, titled "Finding the Consumption Power of Time-honored Brands," was held during the China International Fair for Trade in Services and was guided by the Beijing Municipal Bureau of Commerce [1] - The discussion emphasized the importance of creating unique consumption scenarios and deeply exploring consumer potential through innovation [1] Group 2 - Liu Xu, General Manager of the Brand Marketing Center at Sanyuan Foods, highlighted the company's approach to integrating quality and marketing to resonate with consumers [5] - Sanyuan Foods has launched a new product, "Sanyuan Beijing Fresh Milk," which ensures a closed-loop process from sourcing to production and delivery, allowing for same-day availability [5] - The company is expanding its retail presence by opening new stores in key locations, aiming to enhance consumer experience and promote Sanyuan as a "Beijing gift" [5] Group 3 - Liu Xu stated that Sanyuan Foods has maintained a commitment to quality and consumer experience for 70 years, achieving zero accidents in its operations [6] - The company focuses on continuous communication with younger consumers and personalized innovation to stay relevant in the market [6] - The integration of product innovation with consumer needs is seen as essential for revitalizing traditional brands and unleashing their new energy [6]

Core Insights - The "Third Yunnan Province Old Brand Innovation Development Conference and 2025 Yunnan Old Brand Carnival Service Consumption Season" was held in Kunming, focusing on revitalizing traditional brands through innovation and collaboration [1][3] - The newly established Yunnan Old Brand Association aims to integrate industry resources and promote innovation while preserving traditional craftsmanship [3][5] - The Yunnan Provincial Department of Commerce emphasized the importance of old brands as carriers of local culture and potential consumption drivers, committing to support their development through various policies [3][5] Industry Developments - The conference featured the launch of the Yunnan Old Brand Development Report, which highlighted the regional distribution characteristics of old brands and suggested focusing on youth transformation, digital upgrades, and international expansion [3][4] - Four old brand companies showcased innovative products that blend traditional techniques with modern aesthetics, targeting younger consumers with "national trend + innovation" food products [4] - The establishment of the "Old Brand Salt Research Institute" in collaboration with Zhihu aims to enhance digital communication and promote Yunnan products [5] Strategic Initiatives - The 2025 Yunnan Old Brand Service Consumption Season will utilize a combination of online live streaming and offline experiences to integrate old brands into modern life [5] - The event fostered a collaborative ecosystem involving government guidance, association support, enterprise participation, and social involvement to drive high-quality economic development in Yunnan [5]

Group 1: Core Insights - The article discusses the challenges faced by century-old brands due to changing global market dynamics and competition, highlighting their efforts in innovation and brand enhancement [1] - It emphasizes the importance of balancing tradition and modernity in maintaining brand relevance and appeal [1] Group 2: Case Study - Malaysia's Bak Kut Teh - Bak Kut Teh, originating from Klang, Malaysia, has become a significant part of the local food culture, with hundreds of shops, many of which have been operating for nearly a century [2][3] - The dish has evolved to include various pork cuts and additional ingredients like youtiao and tofu, catering to modern dietary preferences [3] - A creative restaurant nearby offers fusion dishes inspired by Bak Kut Teh, showcasing the need for cultural innovation to attract a broader audience [4] Group 3: Case Study - Japan's Uji Tea - Ito Kyuemon, established in 1832, is a historic Uji tea brand that has adapted to modern market demands by introducing diverse tea products and enhancing customer experience through technology [5][6] - The company has embraced an open management philosophy, appointing a non-family member as CEO, which reflects its commitment to innovation and talent diversity [5][6] - The brand has successfully attracted international customers, particularly from China, by leveraging its rich tea culture and history [7] Group 4: Case Study - Egypt's Afandi Department Store - Founded in 1856, Afandi is one of the oldest modern department stores in the Middle East, maintaining its historical significance while adapting to contemporary consumer needs [8] - The store has embraced e-commerce and social media marketing to enhance brand visibility and attract younger consumers [8] - The Egyptian government supports such traditional brands through financial incentives and training programs, emphasizing the cultural significance of these businesses [9]

Group 1 - The core event is the launch of the "Finding Authentic Old Brands" series, aimed at promoting innovation and cultural heritage of traditional brands through digital means [1][2] - Douyin Life Services will collaborate with the Beijing Old Brand Association from June to November 2025, focusing on "new products, new scenarios, new groups, new momentum, and new stories" with 15 special projects [1] - The initiative includes support for new merchants, operational training, and full-chain training for old brands to enhance their market presence and consumer engagement [1] Group 2 - In June 2024, Douyin Life Services introduced the "Heartfelt Old Brand Renewal Plan," committing significant resources to support traditional brands in product upgrades and sales growth [2] - The "Heartfelt Old Brand" IP will continue to evolve in 2024, providing deeper support in areas such as merchant onboarding, operational assistance, and brand communication [2] - The goal is for traditional brands to effectively share their stories, increase product sales, and ensure cultural longevity through the Douyin platform [2]

Core Insights - The 9th China Time-honored Brand (Shandong) Expo successfully concluded, showcasing the innovation and development potential of time-honored brands in the new era [1][21] - The expo highlighted the integration of traditional Chinese medicine, cultural revitalization, and globalization strategies [21] Group 1: Event Overview - The expo featured 627 enterprises from 26 provinces, covering a diverse range of themes including traditional Chinese medicine, Chinese liquor, and cultural creativity [3][1] - The event spanned 35,000 square meters and included interactive experiences and promotional activities, attracting significant public engagement [3][4] Group 2: Globalization and Trade - The "Integration of Domestic and Foreign Trade Action" was launched to create a collaborative ecosystem for domestic brands and foreign trade products [6] - The first China Time-honored Brand Global Partners Conference was held, with representatives from 69 foreign trade organizations participating [8][10] Group 3: Industry Development - The expo facilitated the establishment of a comprehensive service chain for time-honored brands, including payment, logistics, and compliance [10] - A focus on traditional Chinese medicine was evident, with a dedicated exhibition and discussions on the integration of culture and commerce [12][14] Group 4: Cultural and Creative Initiatives - The "City Gifts" competition showcased 40 products that blend regional culture with commercial value, promoting the upgrade of time-honored products [16] - Workshops on the integration of time-honored brands and urban culture were conducted, addressing key issues such as IP protection and innovative marketing strategies [18] Group 5: Economic Impact - The expo attracted over 80,000 visitors, generating sales of 26.57 million yuan on-site and 38.13 million yuan through online promotions, with total intention orders reaching 780 million yuan [20] - The event significantly boosted local industries, contributing nearly 50 million yuan to surrounding sectors such as accommodation and dining [20]