Core Insights - The "Third Yunnan Province Old Brand Innovation Development Conference and 2025 Yunnan Old Brand Carnival Service Consumption Season" was held in Kunming, focusing on revitalizing traditional brands through innovation and collaboration [1][3] - The newly established Yunnan Old Brand Association aims to integrate industry resources and promote innovation while preserving traditional craftsmanship [3][5] - The Yunnan Provincial Department of Commerce emphasized the importance of old brands as carriers of local culture and potential consumption drivers, committing to support their development through various policies [3][5] Industry Developments - The conference featured the launch of the Yunnan Old Brand Development Report, which highlighted the regional distribution characteristics of old brands and suggested focusing on youth transformation, digital upgrades, and international expansion [3][4] - Four old brand companies showcased innovative products that blend traditional techniques with modern aesthetics, targeting younger consumers with "national trend + innovation" food products [4] - The establishment of the "Old Brand Salt Research Institute" in collaboration with Zhihu aims to enhance digital communication and promote Yunnan products [5] Strategic Initiatives - The 2025 Yunnan Old Brand Service Consumption Season will utilize a combination of online live streaming and offline experiences to integrate old brands into modern life [5] - The event fostered a collaborative ecosystem involving government guidance, association support, enterprise participation, and social involvement to drive high-quality economic development in Yunnan [5]

Group 1 - The core event is the launch of the "Finding Authentic Old Brands" series, aimed at promoting innovation and cultural heritage of traditional brands through digital means [1][2] - Douyin Life Services will collaborate with the Beijing Old Brand Association from June to November 2025, focusing on "new products, new scenarios, new groups, new momentum, and new stories" with 15 special projects [1] - The initiative includes support for new merchants, operational training, and full-chain training for old brands to enhance their market presence and consumer engagement [1] Group 2 - In June 2024, Douyin Life Services introduced the "Heartfelt Old Brand Renewal Plan," committing significant resources to support traditional brands in product upgrades and sales growth [2] - The "Heartfelt Old Brand" IP will continue to evolve in 2024, providing deeper support in areas such as merchant onboarding, operational assistance, and brand communication [2] - The goal is for traditional brands to effectively share their stories, increase product sales, and ensure cultural longevity through the Douyin platform [2]

Core Insights - The 9th China Time-honored Brand (Shandong) Expo successfully concluded, showcasing the innovation and development potential of time-honored brands in the new era [1][21] - The expo highlighted the integration of traditional Chinese medicine, cultural revitalization, and globalization strategies [21] Group 1: Event Overview - The expo featured 627 enterprises from 26 provinces, covering a diverse range of themes including traditional Chinese medicine, Chinese liquor, and cultural creativity [3][1] - The event spanned 35,000 square meters and included interactive experiences and promotional activities, attracting significant public engagement [3][4] Group 2: Globalization and Trade - The "Integration of Domestic and Foreign Trade Action" was launched to create a collaborative ecosystem for domestic brands and foreign trade products [6] - The first China Time-honored Brand Global Partners Conference was held, with representatives from 69 foreign trade organizations participating [8][10] Group 3: Industry Development - The expo facilitated the establishment of a comprehensive service chain for time-honored brands, including payment, logistics, and compliance [10] - A focus on traditional Chinese medicine was evident, with a dedicated exhibition and discussions on the integration of culture and commerce [12][14] Group 4: Cultural and Creative Initiatives - The "City Gifts" competition showcased 40 products that blend regional culture with commercial value, promoting the upgrade of time-honored products [16] - Workshops on the integration of time-honored brands and urban culture were conducted, addressing key issues such as IP protection and innovative marketing strategies [18] Group 5: Economic Impact - The expo attracted over 80,000 visitors, generating sales of 26.57 million yuan on-site and 38.13 million yuan through online promotions, with total intention orders reaching 780 million yuan [20] - The event significantly boosted local industries, contributing nearly 50 million yuan to surrounding sectors such as accommodation and dining [20]

Core Viewpoint - The event "2025 Old Brand Innovation Display Conference" aims to enhance the influence of traditional Chinese brands among young people and promote cultural heritage through innovative engagement methods [1][2]. Group 1: Event Overview - The event will run from June 18 to November 2025, focusing on interaction with young audiences and encouraging their participation in the inheritance and innovation of traditional brands [1]. - It is organized by the Beijing Municipal Bureau of Commerce and the Beijing Old Brand Association, emphasizing a new ecosystem for the innovative development of old brands [1][2]. Group 2: Engagement Strategies - The event employs a "online + offline" communication matrix to enhance brand influence, including live broadcasts, cultural documentaries, and interactive topics on social media [2]. - It features a "Beijing Old Brand Experience Officer" initiative, inviting foreign friends, university students, and influencers to promote local brands internationally [2]. Group 3: Target Audience - The event aims to engage young people by inviting middle school students to reinterpret traditional culture and establishing a "Youth Innovation Camp" for university students to inject creativity into old brands [2]. - The initiative seeks to attract broad participation from the public and various sectors to experience the charm of traditional brands [3].

Core Viewpoint - The event aims to innovate and promote traditional Chinese brands, known as "old brands," by creating a new ecosystem for their development through modern marketing strategies and immersive experiences [1][5]. Group 1: Event Overview - The "2025 Old Brand Innovation Display Conference" was launched on June 18, focusing on "new products, new scenarios, new groups, new momentum, and new stories" to build an innovative development ecosystem for old brands [1]. - The event will run until November 2025, leveraging a collaborative model involving government, associations, enterprises, and platforms to inject youth and digital energy into old brands [5]. Group 2: Marketing Strategies - A comprehensive "online + offline" communication matrix will be employed to enhance the brand influence of old brands, including live broadcasts, cultural documentaries, and interactive topics on social media platforms like Douyin [3]. - The event will invite foreign friends, university students, and social media influencers as "Beijing Old Brand Experience Officers" to promote local brands on an international stage [3]. Group 3: Innovative Experience - The event will break traditional exhibition models by creating immersive experience scenarios, allowing participants to engage with crafts and products from old brands in interactive ways [4]. - The focus will be on connecting old brands with modern lifestyles through diverse scenarios, helping consumers appreciate their contemporary value [4]. Group 4: Youth Engagement - The event emphasizes interaction with younger audiences, encouraging them to reinterpret old brand culture and participate in its innovation through initiatives like the "Youth Creative Camp" [4]. - Middle school students will be invited to express old brand culture from their perspective, fostering interest in traditional culture among the youth [4].

Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand Cultural Expo will be held from September 12 to 14 at the Canton Fair Exhibition Hall, covering an area of 20,000 square meters and expected to attract over 400 exhibitors, including companies from Hong Kong and Macao, with anticipated visitor numbers exceeding 100,000 [2][4] - The Guangdong Province's action plan for promoting the innovative development of old brands aims to establish a protection and innovation system by 2025, enhancing the policy environment for sustainable development and increasing market competitiveness [3] - Guangdong is actively supporting old brand enterprises to explore international markets, with a recent trade delegation visiting Italy and the UK, resulting in two signed cooperation agreements and 21 cooperation intentions [3] Group 2 - The first batch of 281 old brands in Guangdong has been announced, with plans to launch two major initiatives: collecting "Top Ten Cases" of innovation and establishing a "Yue Hand Gift" brand to integrate various product categories [4] - The expo will feature five themed areas, including a Greater Bay Area theme zone, a national old brand comprehensive zone, an innovation achievement display zone, an interactive experience zone, and a specialty zone, with 110 old brand representatives from Guangdong participating [4]

Group 1 - Guangdong Province is promoting the "going global" strategy for its time-honored brands, with a series of trade promotion activities in Italy and the UK from May 7 to May 14, 2025 [1][3] - The trade promotion events included the Guangdong Time-Honored Brands Economic Promotion Conference in Milan and London, featuring 13 business matching activities, resulting in 2 signed cooperation agreements and 21 cooperation intentions [1][3] - Guangdong has 281 time-honored brands with an average age of 93 years, showcasing unique craftsmanship and cultural significance, which aligns with the brand heritage and innovation in Italy and the UK [3] Group 2 - The events attracted nearly 100 local enterprises, creating a vibrant atmosphere for interaction and sharing [5][7] - Notable speakers included representatives from the Italian Nexus Group, ZTE Italy, and UK Duelstone, who shared their experiences related to China [7] - The promotion featured an interactive experience area showcasing traditional products like Chenpi, steamed dumplings, and mooncakes, allowing participants to appreciate the blend of traditional craftsmanship and modern business [10]