新京报讯（记者陈琳）9月25日，以"国货经典，潮品焕新"为主题的老字号及各地特产精品展示推广活 动，在北京隆福寺中心广场拉开帷幕。这场由商务部流通产业促进中心主办的展会，汇聚了全国19个省 区市的100余家老字号及特色品牌，打造一场融合传统与创新的消费文化盛宴，将持续至9月28日。 "国货经典，潮品焕新"活动在隆福寺举行。新京报记者 王贵彬 摄 据统计，本次参展企业中老字号占比近八成，包括29家中华老字号和40家地方老字号，折射出老字号品 牌创新发展的蓬勃活力。东城区商务局相关负责人表示，自2023年实施老字号三年行动方案以来，通过 搭建平台、优化环境等举措，区域老字号品牌价值显著提升。 此次大展不仅是全国老字号精华的集中展示，更是北京建设国际消费中心城市的重要实践。通过"展会 +市集"双轮驱动，老字号正以更年轻的姿态走进现代生活。 编辑 张树婧 校对 李立军 位于故宫-王府井-隆福寺"文化金三角"核心区的隆福寺广场，这次成了老字号焕新的重要舞台。展区面 积超3000平方米，集中展示美食饮品、中医中药、工艺美术等领域的创新成果。观众可现场品鉴山西汾 酒、泸州老窖等美酒，体验李时珍中医药文化，欣赏国瓷永丰源等工 ...

刘旭表示，在渠道构建层面，三元不断拓展新的零售业态，目前在鼓楼、西客站所开设的北京市牛奶公 司茶饮店，开业后受到了大批消费者的喜爱与肯定，接下来北京市牛奶公司门店还将布局更多交通枢纽 及商圈，使更多的消费者能够体验现打牛奶与三元品质，也使三元成为真正的"北京礼物"。 如何让老字号焕发新活力，刘旭进一步表示：" 三元食品作为一家拥有70年历史的老字号企业，一直在 守正创新，'守正'指的是品质与坚守，三元食品在市场竞争中始终坚持为消费者带来良好体验与安心品 质，做到了70年零事故。'创新'则是说在这份品质坚守下，需要不断去与年轻消费者沟通，保持市场洞 察与个性化创新，真正做到与时俱进，将产品创新与消费者需求结合，才能释放出老字号的新能量和新 活力。" 此次沙龙聚焦探讨老字号如何在保护传承传统文化的同时，通过创新实现品牌年轻化、时尚化、国际 化，引领国潮消费新风尚。沙龙活动由北京市商务局指导，北京商报社、北京老字号协会主办，深蓝媒 体智库作为智库平台。 当下，如何通过品质与营销深度融合北京文化（000802）以贴近消费者，成为当下老字号共同探索的发 展之路。北京市三元食品股份有限公司品牌市场中心总经理刘旭在致辞中指 ...

北京商报讯（记者 刘一博 冯若男）在全方位构筑消费新格局的大语境中，老字号已成为打造独特创新消费场景、深度挖掘消费潜能的重要力量。9月14日， 作为深蓝智库年度论坛系列活动，以"寻找老字号消费力"为主题的2025寻找老字号消费力沙龙在服贸会期间举办。 此次沙龙聚焦探讨老字号如何在保护传承传统文化的同时，通过创新实现品牌年轻化、时尚化、国际化，引领国潮消费新风尚。沙龙活动由北京市商务局指 导，北京商报社、北京老字号协会主办，深蓝媒体智库作为智库平台。 | 图合有用机视 | DATE SE BOOKERS | A C . Box 50 - Ch CD 52 100 501 | | | | | --- | --- | --- | --- | --- | --- | | 13.00 10.00 | | ALBRECODDECES | ADDRESSED. | SALGORIES OF CONSULER | | | 基层设备有用用和保障保护 | ДАСНОВЕСТЕКК | B-B-B-G-B- | LIBRIDGERS | 中国国际在线视频在线视频 | | | LABORES OF CORPORATIONS | 2. ...

Core Insights - The "Third Yunnan Province Old Brand Innovation Development Conference and 2025 Yunnan Old Brand Carnival Service Consumption Season" was held in Kunming, focusing on revitalizing traditional brands through innovation and collaboration [1][3] - The newly established Yunnan Old Brand Association aims to integrate industry resources and promote innovation while preserving traditional craftsmanship [3][5] - The Yunnan Provincial Department of Commerce emphasized the importance of old brands as carriers of local culture and potential consumption drivers, committing to support their development through various policies [3][5] Industry Developments - The conference featured the launch of the Yunnan Old Brand Development Report, which highlighted the regional distribution characteristics of old brands and suggested focusing on youth transformation, digital upgrades, and international expansion [3][4] - Four old brand companies showcased innovative products that blend traditional techniques with modern aesthetics, targeting younger consumers with "national trend + innovation" food products [4] - The establishment of the "Old Brand Salt Research Institute" in collaboration with Zhihu aims to enhance digital communication and promote Yunnan products [5] Strategic Initiatives - The 2025 Yunnan Old Brand Service Consumption Season will utilize a combination of online live streaming and offline experiences to integrate old brands into modern life [5] - The event fostered a collaborative ecosystem involving government guidance, association support, enterprise participation, and social involvement to drive high-quality economic development in Yunnan [5]

Group 1: Core Insights - The article discusses the challenges faced by century-old brands due to changing global market dynamics and competition, highlighting their efforts in innovation and brand enhancement [1] - It emphasizes the importance of balancing tradition and modernity in maintaining brand relevance and appeal [1] Group 2: Case Study - Malaysia's Bak Kut Teh - Bak Kut Teh, originating from Klang, Malaysia, has become a significant part of the local food culture, with hundreds of shops, many of which have been operating for nearly a century [2][3] - The dish has evolved to include various pork cuts and additional ingredients like youtiao and tofu, catering to modern dietary preferences [3] - A creative restaurant nearby offers fusion dishes inspired by Bak Kut Teh, showcasing the need for cultural innovation to attract a broader audience [4] Group 3: Case Study - Japan's Uji Tea - Ito Kyuemon, established in 1832, is a historic Uji tea brand that has adapted to modern market demands by introducing diverse tea products and enhancing customer experience through technology [5][6] - The company has embraced an open management philosophy, appointing a non-family member as CEO, which reflects its commitment to innovation and talent diversity [5][6] - The brand has successfully attracted international customers, particularly from China, by leveraging its rich tea culture and history [7] Group 4: Case Study - Egypt's Afandi Department Store - Founded in 1856, Afandi is one of the oldest modern department stores in the Middle East, maintaining its historical significance while adapting to contemporary consumer needs [8] - The store has embraced e-commerce and social media marketing to enhance brand visibility and attract younger consumers [8] - The Egyptian government supports such traditional brands through financial incentives and training programs, emphasizing the cultural significance of these businesses [9]

Group 1 - The core event is the launch of the "Finding Authentic Old Brands" series, aimed at promoting innovation and cultural heritage of traditional brands through digital means [1][2] - Douyin Life Services will collaborate with the Beijing Old Brand Association from June to November 2025, focusing on "new products, new scenarios, new groups, new momentum, and new stories" with 15 special projects [1] - The initiative includes support for new merchants, operational training, and full-chain training for old brands to enhance their market presence and consumer engagement [1] Group 2 - In June 2024, Douyin Life Services introduced the "Heartfelt Old Brand Renewal Plan," committing significant resources to support traditional brands in product upgrades and sales growth [2] - The "Heartfelt Old Brand" IP will continue to evolve in 2024, providing deeper support in areas such as merchant onboarding, operational assistance, and brand communication [2] - The goal is for traditional brands to effectively share their stories, increase product sales, and ensure cultural longevity through the Douyin platform [2]

Core Insights - The 9th China Time-honored Brand (Shandong) Expo successfully concluded, showcasing the innovation and development potential of time-honored brands in the new era [1][21] - The expo highlighted the integration of traditional Chinese medicine, cultural revitalization, and globalization strategies [21] Group 1: Event Overview - The expo featured 627 enterprises from 26 provinces, covering a diverse range of themes including traditional Chinese medicine, Chinese liquor, and cultural creativity [3][1] - The event spanned 35,000 square meters and included interactive experiences and promotional activities, attracting significant public engagement [3][4] Group 2: Globalization and Trade - The "Integration of Domestic and Foreign Trade Action" was launched to create a collaborative ecosystem for domestic brands and foreign trade products [6] - The first China Time-honored Brand Global Partners Conference was held, with representatives from 69 foreign trade organizations participating [8][10] Group 3: Industry Development - The expo facilitated the establishment of a comprehensive service chain for time-honored brands, including payment, logistics, and compliance [10] - A focus on traditional Chinese medicine was evident, with a dedicated exhibition and discussions on the integration of culture and commerce [12][14] Group 4: Cultural and Creative Initiatives - The "City Gifts" competition showcased 40 products that blend regional culture with commercial value, promoting the upgrade of time-honored products [16] - Workshops on the integration of time-honored brands and urban culture were conducted, addressing key issues such as IP protection and innovative marketing strategies [18] Group 5: Economic Impact - The expo attracted over 80,000 visitors, generating sales of 26.57 million yuan on-site and 38.13 million yuan through online promotions, with total intention orders reaching 780 million yuan [20] - The event significantly boosted local industries, contributing nearly 50 million yuan to surrounding sectors such as accommodation and dining [20]

Core Viewpoint - The event "2025 Old Brand Innovation Display Conference" aims to enhance the influence of traditional Chinese brands among young people and promote cultural heritage through innovative engagement methods [1][2]. Group 1: Event Overview - The event will run from June 18 to November 2025, focusing on interaction with young audiences and encouraging their participation in the inheritance and innovation of traditional brands [1]. - It is organized by the Beijing Municipal Bureau of Commerce and the Beijing Old Brand Association, emphasizing a new ecosystem for the innovative development of old brands [1][2]. Group 2: Engagement Strategies - The event employs a "online + offline" communication matrix to enhance brand influence, including live broadcasts, cultural documentaries, and interactive topics on social media [2]. - It features a "Beijing Old Brand Experience Officer" initiative, inviting foreign friends, university students, and influencers to promote local brands internationally [2]. Group 3: Target Audience - The event aims to engage young people by inviting middle school students to reinterpret traditional culture and establishing a "Youth Innovation Camp" for university students to inject creativity into old brands [2]. - The initiative seeks to attract broad participation from the public and various sectors to experience the charm of traditional brands [3].

Core Viewpoint - The event aims to innovate and promote traditional Chinese brands, known as "old brands," by creating a new ecosystem for their development through modern marketing strategies and immersive experiences [1][5]. Group 1: Event Overview - The "2025 Old Brand Innovation Display Conference" was launched on June 18, focusing on "new products, new scenarios, new groups, new momentum, and new stories" to build an innovative development ecosystem for old brands [1]. - The event will run until November 2025, leveraging a collaborative model involving government, associations, enterprises, and platforms to inject youth and digital energy into old brands [5]. Group 2: Marketing Strategies - A comprehensive "online + offline" communication matrix will be employed to enhance the brand influence of old brands, including live broadcasts, cultural documentaries, and interactive topics on social media platforms like Douyin [3]. - The event will invite foreign friends, university students, and social media influencers as "Beijing Old Brand Experience Officers" to promote local brands on an international stage [3]. Group 3: Innovative Experience - The event will break traditional exhibition models by creating immersive experience scenarios, allowing participants to engage with crafts and products from old brands in interactive ways [4]. - The focus will be on connecting old brands with modern lifestyles through diverse scenarios, helping consumers appreciate their contemporary value [4]. Group 4: Youth Engagement - The event emphasizes interaction with younger audiences, encouraging them to reinterpret old brand culture and participate in its innovation through initiatives like the "Youth Creative Camp" [4]. - Middle school students will be invited to express old brand culture from their perspective, fostering interest in traditional culture among the youth [4].

Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand Cultural Expo will be held from September 12 to 14 at the Canton Fair Exhibition Hall, covering an area of 20,000 square meters and expected to attract over 400 exhibitors, including companies from Hong Kong and Macao, with anticipated visitor numbers exceeding 100,000 [2][4] - The Guangdong Province's action plan for promoting the innovative development of old brands aims to establish a protection and innovation system by 2025, enhancing the policy environment for sustainable development and increasing market competitiveness [3] - Guangdong is actively supporting old brand enterprises to explore international markets, with a recent trade delegation visiting Italy and the UK, resulting in two signed cooperation agreements and 21 cooperation intentions [3] Group 2 - The first batch of 281 old brands in Guangdong has been announced, with plans to launch two major initiatives: collecting "Top Ten Cases" of innovation and establishing a "Yue Hand Gift" brand to integrate various product categories [4] - The expo will feature five themed areas, including a Greater Bay Area theme zone, a national old brand comprehensive zone, an innovation achievement display zone, an interactive experience zone, and a specialty zone, with 110 old brand representatives from Guangdong participating [4]