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锅圈的新店打算让机器人来炒菜
Xin Lang Cai Jing· 2025-08-12 06:29
Core Viewpoint - The company Guoquan has completed a strategic investment of tens of millions in "Xiong Miao Master," focusing on community dining through the launch of the "Guoquan Xiaochao" project, which utilizes cooking robots for freshly prepared Chinese dishes at home [1][6]. Investment and Strategic Moves - Guoquan's investment in Xiong Miao Master aims to integrate upstream ingredient and seasoning resources, optimize cost structures, and promote standardized product iterations, creating a synergistic effect within the industry chain [6]. - The "Guoquan Xiaochao" project is designed to address common pain points in home cooking, such as lack of skills, difficulty, and high costs of dining out, by offering freshly cooked meals at half the price of traditional restaurants [1][3]. Market Position and Expansion Plans - Guoquan plans to open its first "Guoquan Xiaochao" store in Zhengzhou, with a franchise model expected to follow, requiring an investment of around 300,000 yuan per store [6][7]. - The company aims to accelerate store openings after a period of stagnation, with a target of reaching 20,000 stores in the future [7][11]. Financial Performance - In the first half of 2025, Guoquan reported revenue of 3.24 billion yuan, a year-on-year increase of 21.6%, and a net profit of 190 million yuan, up 122.5%, marking the highest growth rates since its listing [7][8]. - The number of Guoquan stores increased from 9,660 to 10,400 within a year, indicating a return to growth after a previous decline [7][8]. Community and Consumer Engagement - The "Guoquan Xiaochao" stores will offer hundreds of home-style dishes across all meal times, allowing customers to either dine in or purchase standardized ingredient packages for home cooking [3][6]. - The model is expected to attract franchisees due to its community-oriented approach and the efficiency brought by cooking robots, which can significantly reduce cooking time and labor costs [5][11].