Core Insights - The forum "Beautiful Life" focused on high-quality development and consumption upgrades, highlighting key topics such as AI technology empowerment and user experience enhancement [1] - SanSheng (China) Health Industry Co., Ltd. was awarded the "Excellence in Quality Award" for its outstanding performance in product innovation, service upgrades, and brand influence [1] Group 1: Company Philosophy and Operations - SanSheng integrates "craftsmanship spirit" into its corporate DNA, emphasizing extreme quality in every aspect from raw material procurement to service upgrades [2] - The company has invested over 1 billion yuan in building a health industry park, introducing advanced production lines to ensure full-process control from raw materials to finished products [2] - SanSheng's production of "Peptide Milk" series products utilizes low-temperature extraction technology to preserve plant protein activity, catering to the nutritional needs of vegetarians [2] Group 2: Innovation and Technology - In response to the trend of consumption upgrades, SanSheng is driving product and service iterations through innovation, launching the "Health Management 3.0" model in 2025 [3] - The company collaborates with the Chinese Academy of Food Fermentation Industry to develop various peptide products, becoming one of the first in the industry to do so [3] - SanSheng has developed nine types of food source peptides, including soybean peptide and marine collagen peptide, with a focus on quality assurance through advanced research techniques [3] Group 3: Service Transformation - SanSheng is transitioning from a product supplier to a "health ecosystem" service provider, creating a comprehensive health service system through online and offline integration [4] - The company has established over 500 health experience centers nationwide, offering health detection and nutritional consultation services [4] - SanSheng's AI cloud diagnosis system has served over 270,000 people, generating more than 250,000 health records and conducting over 1.07 million tests [4]

Core Insights - The health industry is undergoing an unprecedented digital transformation driven by AI technology, as highlighted by the recent launch of the "AI New Engine. Brand New Ecology" strategy by SanSheng (China) [1] - SanSheng aims to integrate AI technology with brand ecology to drive product innovation and market expansion, providing higher quality health solutions for consumers and creating value for market partners [1] Group 1: AI Technology and Industry Transformation - SanSheng's President, Sun Pengbo, emphasized that 2025 will mark the explosion of AI technology, ushering in the "Double I" era of AI technology and IP economy, where industries must adopt "AI+" thinking to avoid obsolescence [2] - The company plans to build a "Personal Economic Dream Factory" ecosystem centered around "AI+IP," leveraging AI digital tools to transition from human-driven to intelligent cohabitation [2][4] - The transformation will occur in three stages: customer acquisition through AI tools, partial replacement of manual operations with AI agents, and deep collaboration between AI and business [4] Group 2: Product-Driven Strategy - SanSheng is committed to a "product-driven" core strategy, focusing on high-quality products that consumers love and trust, while also upgrading its product classification and positioning [5] - The company has invested millions in R&D, collaborating with the China Food Fermentation Industry Research Institute to launch plant-based nutritional products, addressing issues like lactose intolerance [5] - SanSheng's product matrix includes entrepreneurial, technical, and consumer products, with a focus on creating differentiated offerings for various market roles [5] Group 3: Cultural and Brand Innovation - The collaboration between SanSheng's Oriental Cultivation brand and the Putuo Mountain cultural IP represents a shift from functional to cultural empowerment in health products, enhancing brand depth and emotional value [7][8] - This partnership is the first officially authorized plant-based nutritional product collaboration with Putuo Mountain, marking a unique entry in the industry [8] - The successful launch of the "AI New Engine. Brand New Ecology" event signifies the beginning of a new era driven by both "intelligent leadership" and "product-driven" strategies, reshaping the commercial ecosystem of the health industry [8]