Core Insights - The health industry is undergoing an unprecedented digital transformation driven by AI technology, as highlighted by the recent launch of the "AI New Engine. Brand New Ecology" strategy by SanSheng (China) [1] - SanSheng aims to integrate AI technology with brand ecology to drive product innovation and market expansion, providing higher quality health solutions for consumers and creating value for market partners [1] Group 1: AI Technology and Industry Transformation - SanSheng's President, Sun Pengbo, emphasized that 2025 will mark the explosion of AI technology, ushering in the "Double I" era of AI technology and IP economy, where industries must adopt "AI+" thinking to avoid obsolescence [2] - The company plans to build a "Personal Economic Dream Factory" ecosystem centered around "AI+IP," leveraging AI digital tools to transition from human-driven to intelligent cohabitation [2][4] - The transformation will occur in three stages: customer acquisition through AI tools, partial replacement of manual operations with AI agents, and deep collaboration between AI and business [4] Group 2: Product-Driven Strategy - SanSheng is committed to a "product-driven" core strategy, focusing on high-quality products that consumers love and trust, while also upgrading its product classification and positioning [5] - The company has invested millions in R&D, collaborating with the China Food Fermentation Industry Research Institute to launch plant-based nutritional products, addressing issues like lactose intolerance [5] - SanSheng's product matrix includes entrepreneurial, technical, and consumer products, with a focus on creating differentiated offerings for various market roles [5] Group 3: Cultural and Brand Innovation - The collaboration between SanSheng's Oriental Cultivation brand and the Putuo Mountain cultural IP represents a shift from functional to cultural empowerment in health products, enhancing brand depth and emotional value [7][8] - This partnership is the first officially authorized plant-based nutritional product collaboration with Putuo Mountain, marking a unique entry in the industry [8] - The successful launch of the "AI New Engine. Brand New Ecology" event signifies the beginning of a new era driven by both "intelligent leadership" and "product-driven" strategies, reshaping the commercial ecosystem of the health industry [8]

千年福地的精神图腾，开启健康与福运的顶级跨界 "海上有仙山，山在虚无缥缈间。"千百年来，普陀山一直是东方文化中"平安"、"健康"、"福运"的象征， 这里是禅养的圣地，这里是福祉的源头。而今，普陀山这份跨越千年的文化积淀与国民健康品牌东方素 养完成了一场"天作之合"。5月17日，三生（中国）在"AI新引擎·品牌新生态"战略发布会上正式宣布旗 下东方素养品牌与普陀山IP合作推出联名产品，东方素养也成为普陀山首个食品类目授权品牌。这次合 作不仅是健康产业与传统文化的一次跨界融合，更是一场关于"身心共养"的东方哲学实践。 普陀山作为千年福地，是东方哲学中"祈福济世"的具象化—— "千处祈求千处应"，更暗合了现代人对健 康、平安、顺遂的普遍向往。据数据统计，普陀山年游客量超1200万人次，年文化曝光量达25.5亿 次，有着"五朝恩赐无双地，四海尊崇第一山"的盛誉，IP影响力早已超越地理界限，成为国人共同的情 感锚点。 普陀山的每一块石板都刻着祝福，每一缕香火都承载着期盼，这种深厚的群众基础与文化情感共鸣，正 是东方素养选择与其联名的深层逻辑。三生（中国）品牌战略事业部总监谭龙指出："普陀山的文化基 因与东方素养'以素养 ...