Core Points - The controversy surrounding the high design fee of 10 million yuan for the mooncake packaging by Pang Dong Lai has attracted significant attention [1][2] - Pang Dong Lai clarified that the design fees for the 2025 Mid-Autumn Festival mooncake gift boxes amounted to 3.72 million yuan for 9 designs and 420,000 yuan for 21 types of loose packaging [2] - There is a reported shortage of several mooncake gift boxes in stores, with some sellers on second-hand platforms indicating a significant price increase for popular items [1][2] Design Fees - Pang Dong Lai's mooncake packaging was designed by Hong Kong designer Chan Yau Kin and his team, with prices for the gift boxes ranging from 97 yuan to 350 yuan [2] - The total design cost for the mooncake packaging was broken down into 3.72 million yuan for 9 gift box designs and 420,000 yuan for 21 loose packaging designs [2] Consumer Concerns - Consumers have raised concerns about the excessive packaging of the mooncakes, questioning whether the high design fees are justified [3] - The packaging for three specific mooncake gift boxes features interactive elements, which has led to further scrutiny regarding the necessity of such elaborate designs [3] Company Background - Pang Dong Lai is a well-known supermarket chain in Henan, established in 1995, with a total of 13 stores located in Xuchang and Xinxiang [4] - As of September 23 this year, Pang Dong Lai reported a total sales revenue of 16.773 billion yuan [4]

近日，胖东来自营月饼被传设计费高达1000万元一事引发关注，同时其月饼被质疑过度包装。 对此，9月24日晚，胖东来在官方账号回应称，胖东来邀请香港陈幼坚设计团队负责其整体包装体系设计，其中2025年中秋月饼礼盒9款设计费用372万元， 散饼包装21款设计费用42万元。 9月25日上午，南都湾财社记者致电胖东来许昌和新乡所有门店了解到，门店今年的多款中秋月饼礼盒已经断货，后续不确定是否会补货。而在二手交易平 台上，多名卖家表示，"一货难求"，目前没货。其中热度较高的三款月饼礼盒的代购费用相比平日有明显上涨，有现货的商家代购价甚至相较于原价溢价超 百元。 被传月饼包装设计费上千万元 胖东来否认：9款月饼设计费372万元 根据胖东来9月19日的官方文章，其自营月饼由香港设计大师陈幼坚及其团队操刀，9款月饼礼盒售价在97元-350元不等。 对此，9月24日晚，胖东来在官方账号回应称，2025年1月，胖东来邀请香港陈幼坚设计团队负责胖东来实业有限公司整体包装体系设计，设计内容包括烘焙 类视觉体系、熟食类视觉体系、月饼礼盒包装及散装月饼包装，其中2025年中秋月饼礼盒9款设计费用372万元，散饼包装21款设计费用42万元 ...