胖东来自有品牌洗衣液
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中金《秒懂研报》 | 何以胖东来:当一家超市开始“输出幸福”,我们该学什么?
中金点睛· 2026-01-18 01:07
Core Viewpoint - The article discusses the unique business model of "胖东来" (Pang Donglai), a regional supermarket in China, which has achieved significant success without relying on capital infusion or aggressive pricing strategies. It emphasizes the concept of "幸福生产力" (happiness productivity) and how it can be understood and replicated in other businesses [2]. Group 1: Business Performance - Pang Donglai operates 13 stores in two cities, generating sales of 16.96 billion yuan in 2024, with over 3 million visitors during the National Day holiday, surpassing the top five tourist attractions in Henan province [5]. - By October 6, 2025, the total sales reached 18 billion yuan, with the supermarket segment contributing over half of this amount [5]. - The company has integrated deeply into the local economy, employing approximately 18,000 people and accounting for about 6% of the retail sales in the cities of Xuchang and Xinxiang [5]. Group 2: Employee-Centric Management - Pang Donglai's success is attributed to its employee-centric approach, offering salaries up to 110,000 yuan per year, a 7-hour workday, and various benefits such as paid vacations and health insurance for employees' parents [7]. - The company has a low employee turnover rate of 1.2% in the first three quarters of 2025, compared to industry averages of 100% [7]. - Employees are encouraged to engage with customers genuinely, contributing to a positive shopping experience and customer loyalty [8]. Group 3: Product and Service Strategy - The supermarket focuses on high-quality products and has stopped promotional activities, instead investing in product quality and supplier management [9]. - Pang Donglai has developed its own brand products, with expected sales exceeding 1 billion yuan in 2025, and has implemented customer-friendly store designs and services [12]. - A rapid response mechanism for customer complaints and a transparent approach to product quality issues have fostered trust and positive word-of-mouth [12]. Group 4: Broader Implications and Methodology - The business model of Pang Donglai has evolved into a "人本经营" (human-centered management) methodology that is being shared with other retailers, demonstrating adaptability across different regions and contexts [13]. - The successful transformation of a competitor's store in Urumqi, guided by Pang Donglai, resulted in a 286% increase in sales on opening day, showcasing the effectiveness of this methodology [14]. - The article highlights that the principles of treating employees well and focusing on genuine customer interactions can lead to sustainable business success, even in a competitive environment [16].