好的IP联名会把IP内容的短时情绪，延长为对IP的长期情感以及长期消费。走出影院，《疯狂动物城2》IP的 真实号召力和吸金能力实则更"疯狂"。 深圳商报记者李佳佳文/图 2025年的内地电影票房，两部动画类续集电影脱颖而出，年初的《哪吒2》各种破纪录，年尾的《疯狂动物城 2》同样是惊喜不断。截至12月2日，《疯狂动物城2》上映7天全国票房已超20亿元，成为中国影史进口动画 票房冠军。业内人士预测，该片总票房将超过40亿元，将成为仅次于《哪吒2》的年度票房爆款。 据不完全统计，截至11月末，《疯狂动物城2》已官宣的联名活动就超过70起，合作品牌覆盖潮玩、服饰、珠 宝、零食、快餐、电商、手机等多个赛道，消费人群也跨越了从儿童到中年等多个年龄段，成为今年联名领 域除了《哪吒》之外的又一个现象级IP。 IP联名带来跨界商机 迪士尼历来IP先行。《疯狂动物城2》早在半年前就与各个品牌进行了大规模联名，用铺天盖地的IP联名为电 影预热。影片上映首日，得物平台"疯狂动物城"相关搜索量环比暴涨60%，泡泡玛特联名盲盒成核心爆点 ——隐藏款"芬尼克小推车"从69元飙至399元，溢价达4.8倍，另一隐藏款"芬尼克"溢价也超3.5 ...

Core Insights - The article highlights the transformation of cinemas into multi-functional social spaces that cater to diverse audience needs, particularly through the success of "Zootopia 2" which has achieved over 2.1 billion yuan in box office revenue within a week of release [3][20]. Company Developments - Wanda Film is enhancing its cinema experience by integrating pet-friendly services, allowing audiences to enjoy films alongside their pets, thus creating a more inclusive environment [3][6]. - The company is committed to upgrading its cinema facilities to a "five-star" standard, focusing on both hardware and experiential improvements to redefine the viewing experience [3][23]. - The introduction of themed activities and interactive experiences, such as mini "Zootopia" setups and pet-friendly screenings, has attracted families and pet owners, enhancing emotional engagement with the cinema [8][10]. Industry Trends - The cinema industry is witnessing a shift in audience expectations from merely watching a film to creating memorable experiences, as evidenced by the popularity of themed events and interactive activities [20][23]. - The competition among cinemas is increasingly based on their ability to create immersive, participatory, and shareable experiences for audiences [23]. - The integration of advanced audiovisual technology, such as the IMAX GT laser cinema, is crucial for attracting viewers and enhancing their overall experience [19][23].