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中国香妆行业盛会前瞻:2025CAME亮点抢先看
Sou Hu Cai Jing· 2025-09-18 07:52
Core Insights - The 2025 CAME (2025 China Fragrance and Cosmetics Industry Annual Conference and Boutique Expo) marks a new era for China's fragrance and cosmetics industry, emphasizing high quality, high standards, and advanced technology [1][7] - The conference aims to create a platform for deep integration of government, industry, academia, research, and investment, promoting innovation and consumption trends in the industry [1][7] Event Overview - The event is scheduled from September 24 to 27, 2025, featuring multiple high-value meetings and activities focused on industry policy interpretation, technological innovation, brand building, and international cooperation [3] - The opening ceremony includes speeches from government leaders, international organization representatives, and industry leaders, launching the "Centennial Brand Renewal Plan" [3] Technological Innovation - The conference includes parallel sessions on technological innovation, such as discussions on global cosmetic regulatory trends and advancements in the implementation of the U.S. MoCRA [4] - Experts will analyze cutting-edge technologies like fullerene applications and synthetic biology in cosmetic ingredient manufacturing [4] Brand Development - The "2025 China Fragrance and Cosmetics Brand Value Conference" will release the "2025 China Fragrance and Cosmetics Brand Value Assessment Report," discussing pathways for domestic brands to break through cycles and reconstruct value [5] - Notable companies will showcase innovations in skincare technologies and concepts, highlighting the research capabilities and innovative vitality of domestic brands [5] Sustainability and Internationalization - The "2025 China Fragrance and Cosmetics Industry Sustainability (ESG) Forum" will present the "2025 China Fragrance and Cosmetics Industry Sustainability (ESG) Report," promoting green and low-carbon transformation in the industry [6] - The "Overseas Brand Global Strategy Exchange Conference" will provide practical insights for Chinese fragrance and cosmetics brands to enter global markets, focusing on EU market regulations and e-commerce strategies [6] Talent Development - The conference will address talent cultivation and industry ecosystem building, establishing a professional committee for talent development within the China Fragrance and Cosmetics Association [6] - Collaboration between universities and industry will be promoted through alumni events, facilitating the transformation of research outcomes and talent matching [6]