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广发银行样本调研: 养老金融“舌尖到心间”赋能银龄生活
Zheng Quan Ri Bao· 2025-09-07 23:06
随着我国老龄化程度加深,"吃饭难""康复难""数字鸿沟"等成为困扰老年群体的几大痛点。近日,《证 券日报》记者走访广州、深圳等地,以广发银行养老金融实践为样本,探寻商业银行如何通过"金融 +养老"模式破解民生难题,从社区饭堂到智能康复,从数字平台到综合服务,探索出一条覆盖养老全 场景的特色化服务路径,从"舌尖"到"心间",守护"银龄"幸福生活,为银发经济注入新动能。 当80岁的老人将一张社保卡往饭堂机器上一贴,"嘀"的一声,热腾腾的红烧狮子头就到手;同一时刻, 千里外的康复机器人正带着中风老人重新学走路;在深圳一家养老护理院里,护工手机App推送的消息 一响,她就掌握了老人当下的身体情况……这些看似毫不相干的场景,被商业银行用一张社保卡、一串 代码、一笔授信和一个数字平台悄悄串成了"养老幸福链"。 一餐热饭里的金融温度 临近午饭时间,走进广州桐乐大塘街社区饭堂(长者饭堂),饭香扑面而来,烧鹅、卤鸭、芦笋炒肉、 肉饼蒸蛋等30余种菜品在保温台一字排开。多位年长者早已熟门熟路:点餐、刷卡、贴手机,"嘀"一声 完成支付,屏幕马上跳出"政府补贴减3元,银行立减2元"…… 据饭堂相关负责人介绍,广州桐乐大塘街社区饭堂( ...
广发银行样本调研:养老金融“舌尖到心间”赋能银龄生活
Zheng Quan Ri Bao· 2025-08-27 16:18
Core Insights - The article discusses how commercial banks, particularly Guangfa Bank, are integrating financial services with elderly care to address challenges faced by the aging population in China, such as dining difficulties and rehabilitation needs [1][4]. Group 1: Financial Integration in Elderly Care - Guangfa Bank has developed a "Happy Elderly Chain" by linking social security cards, codes, credit, and digital platforms to enhance elderly care services [1]. - The bank's initiatives include providing discounts and subsidies for elderly dining services, making meals affordable and accessible [3][4]. - The integration of financial services into community dining and rehabilitation services aims to create a comprehensive support system for the elderly [3][8]. Group 2: Policy Support and Community Initiatives - The Chinese government has issued policies to promote community dining services for the elderly, with plans to establish "Elderly Dining Halls" across cities by 2025 [2][3]. - Guangfa Bank is actively responding to these policies by facilitating partnerships with local businesses to enhance the accessibility of elderly care services [3][6]. Group 3: Technological Advancements in Elderly Care - The article highlights the growing demand for rehabilitation services among the elderly, with a focus on developing high-quality products and services in the silver economy [4]. - Companies like Lizi Intelligent Technology are innovating in the field of smart rehabilitation, utilizing brain-machine interfaces to assist elderly individuals in their recovery [5]. - Guangfa Bank is supporting these technological advancements by providing credit and financial services to companies in the elderly care sector [5][6]. Group 4: Digital Transformation in Elderly Care Facilities - Guangfa Bank has implemented a digital management platform for a public nursing home in Shenzhen, enhancing operational efficiency and service quality [7][8]. - The platform allows for comprehensive management of resident information, financial data, and service delivery, ensuring transparency and efficiency [8]. - The bank aims to expand its services to include community-based elderly care, offering various support services to enhance the quality of life for seniors [8].