Investment Rating - The report maintains a "Buy-A" investment rating for the company, with a 12-month target price of 40.66 CNY per share [3][6]. Core Views - The company reported a significant decline in revenue and net profit for Q2 2025, with revenue at 1.9 billion CNY, down 39.4% year-on-year, and a net loss of 342.8 million CNY, down 425.8% year-on-year. This decline is attributed to weak consumer sentiment and high store costs [1][2]. - The company is actively enhancing its product matrix and innovating its store business model, which includes transitioning from pure product sales to a new model combining "technology products + quick-effect massage." This strategy aims to improve consumer recognition and loyalty, potentially creating new growth points [2][3]. - The company is accelerating its overseas brand expansion, including launching its first airport experience store in Singapore, which is expected to enhance global market share and brand value [2][3]. Financial Performance Summary - For Q2 2025, the company's gross margin improved to 64.1%, up 3.2 percentage points year-on-year, primarily due to product structure optimization and recovery in higher-margin offline store operations [2]. - The net profit margin for Q2 2025 was -18.2%, a decrease of 21.6 percentage points year-on-year, mainly due to reduced revenue leading to diminished economies of scale and rigid rental costs for offline stores [3]. - Operating cash flow for Q2 2025 showed a significant improvement, with a net cash flow of 40 million CNY, up 130.2% year-on-year, largely due to a 67.6% decrease in cash payments for goods and services [3][6]. Growth Potential - The small massage device industry has strong growth potential, with significant room for scale and concentration. The company, with over 20 years in the industry, possesses notable advantages in products, channels, and brand, positioning it to continue leading industry development [3][6]. - The company forecasts earnings per share (EPS) of 0.09 CNY, 0.58 CNY, and 0.77 CNY for 2025, 2026, and 2027, respectively, indicating expected recovery and growth in profitability [3][6].