Investment Rating - The report maintains a "Buy-A" investment rating for the company, with a 12-month target price of 40.66 CNY per share [3][6]. Core Views - The company reported a significant decline in revenue and net profit for Q2 2025, with revenue at 1.9 billion CNY, down 39.4% year-on-year, and a net loss of 342.8 million CNY, down 425.8% year-on-year. This decline is attributed to weak consumer sentiment and high store costs [1][2]. - The company is actively enhancing its product matrix and innovating its store business model, which includes transitioning from pure product sales to a new model combining "technology products + quick-effect massage." This strategy aims to improve consumer recognition and loyalty, potentially creating new growth points [2][3]. - The company is accelerating its overseas brand expansion, including launching its first airport experience store in Singapore, which is expected to enhance global market share and brand value [2][3]. Financial Performance Summary - For Q2 2025, the company's gross margin improved to 64.1%, up 3.2 percentage points year-on-year, primarily due to product structure optimization and recovery in higher-margin offline store operations [2]. - The net profit margin for Q2 2025 was -18.2%, a decrease of 21.6 percentage points year-on-year, mainly due to reduced revenue leading to diminished economies of scale and rigid rental costs for offline stores [3]. - Operating cash flow for Q2 2025 showed a significant improvement, with a net cash flow of 40 million CNY, up 130.2% year-on-year, largely due to a 67.6% decrease in cash payments for goods and services [3][6]. Growth Potential - The small massage device industry has strong growth potential, with significant room for scale and concentration. The company, with over 20 years in the industry, possesses notable advantages in products, channels, and brand, positioning it to continue leading industry development [3][6]. - The company forecasts earnings per share (EPS) of 0.09 CNY, 0.58 CNY, and 0.77 CNY for 2025, 2026, and 2027, respectively, indicating expected recovery and growth in profitability [3][6].

Core Viewpoint - Longxin General (隆鑫通用) is experiencing significant growth in its operating performance, with a projected net profit increase of 70.52% to 90.03% for the first half of 2025 compared to the previous year [1][2]. Financial Performance - The company expects to achieve a net profit of 10.05 billion to 11.2 billion yuan for the first half of 2025, driven by growth in motorcycle and general machinery businesses [2]. - In 2024, Longxin General reported a revenue of 168.22 billion yuan, a year-on-year increase of 28.74%, and a net profit of 11.21 billion yuan, up 92.19% [2]. - For Q1 2025, the company achieved a revenue of 46.46 billion yuan, a 40.98% increase year-on-year, with a net profit of 5.07 billion yuan, reflecting a growth of 96.79% [3]. Business Segments - Longxin General has a strong focus on the "motorcycle + general machinery" business model, which has led to a steady increase in gross margin from 13.77% in 2021 to 17.59% in 2024, reaching 18.9% in Q1 2025 [1][5]. - The motorcycle segment generated sales of 126.88 billion yuan in 2024, a 34.01% increase, with the "Wuji" series products achieving sales of 31.54 billion yuan, up 111.43% [6]. - The general machinery segment reported sales of 35.35 billion yuan in 2024, a 29.32% increase, driven by customer demand and technological development [6]. Research and Development - Longxin General has invested a total of 21.24 billion yuan in R&D over the past five years, with annual expenditures increasing from 3.06 billion yuan in 2020 to 5.13 billion yuan in 2024 [6]. - The company holds 1,591 valid patents, including 350 invention patents, showcasing its strong R&D capabilities and industry leadership [6]. Financial Structure - As of the end of Q1 2025, Longxin General's total assets reached 170.4 billion yuan, a 6.04% increase from the previous year, with a net cash flow from operating activities of 10.21 billion yuan [5][6].