腾势N8L汽车
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人车家:从“单品战”到“生态战”
Zhong Guo Qi Che Bao Wang· 2025-11-24 01:43
Core Insights - Shenzhen Denza New Energy Vehicle Co., Ltd. has announced a strategic partnership with Midea Group's high-end AI technology home appliance brand, COLMO, allowing Denza N8L users to control smart home appliances from their vehicles and monitor vehicle status remotely at home [2] - Avita Technology has also partnered with Haier Group's Katai Chi Holdings to innovate in product customization, vehicle-home scenario integration, and in-car function design, aiming to create a high-end experience and technology-integrated smart travel solutions [2][3] - The "vehicle-home" concept is gaining traction, leading to increased competition among companies as they provide new smart experiences and shift market competition from product-centric to ecosystem-centric [2][3] Industry Trends - The collaboration between automotive and home appliance companies is becoming a trend, with BYD and Midea launching a "vehicle-home" life solution, enhancing smart interconnectivity [3] - Changan Automobile has signed a cooperation agreement with Haier Group to develop vehicle-home ecosystem collaborations and create vehicle-mounted electrical products [3] - Midea Group has unveiled a new "whole-home smart" strategy, integrating AI capabilities and smart home appliances, and showcasing collaborative results with NIO [3] Technological Developments - The "vehicle-home" concept is not new, with Huawei and Xiaomi previously establishing their own ecosystems integrating smartphones, smart homes, and smart vehicles [4][5] - The integration of smart vehicles as mobile smart terminals is expected to expand the "vehicle-home" ecosystem, enabling features like dual control and automated scene triggering based on geofencing technology [6] - Ultra-wideband (UWB) technology is emerging as a key enabler for precise and seamless connections between devices, while operating system integration is crucial for ecosystem connectivity [7] Challenges and Opportunities - The development of the "vehicle-home" ecosystem faces challenges such as technological and standard barriers, which create information silos among devices [8] - Security risks are heightened as vehicles connect to home networks, necessitating robust measures to protect user data and system integrity [8] - The commercial model for the "vehicle-home" ecosystem remains unclear, with companies exploring sustainable profitability strategies [8] Competitive Landscape - The "vehicle-home" ecosystem is expected to see layered competition, with a few companies acting as "ecosystem leaders" and many others as "ecosystem participants" seeking differentiation [9] - User experience is anticipated to evolve towards proactive intelligence, with vehicles adapting to user needs rather than the other way around [9] - The market for smart sockets supporting vehicle-home energy exchange is projected to exceed 30 billion yuan by 2026, indicating a growing focus on energy collaboration between vehicles and home devices [10]