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车市三极分化:自主内卷、合资反扑、豪华塌方
汽车商业评论· 2025-07-10 14:05
Core Viewpoint - The Chinese automotive market experienced record sales in June 2025, driven by government subsidies and aggressive pricing strategies from manufacturers, leading to significant shifts in market dynamics among domestic, joint venture, and luxury brands [2][3][4][11]. Group 1: Market Performance - In June 2025, retail sales of passenger vehicles reached 2.084 million units, a year-on-year increase of 18.1% and a month-on-month increase of 7.6% [3]. - The first half of 2025 saw cumulative retail sales of 10.901 million units, reflecting a year-on-year growth of 10.8% [3]. - Domestic brands achieved a retail volume of 1.34 million units in June, marking a year-on-year increase of 30% and a market share of 64.2% [8]. Group 2: Factors Driving Growth - The "two new" policy subsidies significantly reduced consumer costs, with 70% of private car buyers benefiting from the vehicle trade-in program [4][5]. - A surge in sales was also attributed to manufacturers lowering prices to boost sales as they approached mid-year targets, with over ten brands participating in price cuts [6][7]. Group 3: Competitive Landscape - The competitive landscape has shifted, with domestic brands gaining pricing power but facing challenges from aggressive price wars, leading to a breakdown of traditional pricing structures [11][12]. - Joint venture brands showed signs of recovery, with notable sales increases for major players like FAW-Volkswagen and SAIC-GM, indicating a stabilization of their market positions [22][23][25]. Group 4: Luxury Market Decline - The luxury vehicle segment is experiencing a downturn, with traditional luxury brands losing market share to both domestic and joint venture brands, marking a significant shift in consumer preferences [31][39]. - Despite the overall decline, Audi managed to achieve a year-on-year sales increase of 15.7% in the first half of 2025, highlighting potential opportunities for luxury brands that adapt to local market conditions [41][43].
增程能再救一次合资和豪华品牌们么?
Hu Xiu· 2025-07-10 09:23
Core Insights - The article discusses the resurgence of range-extended electric vehicle (REEV) technology among joint venture and luxury brands, highlighting its potential to influence their future product strategies [1][8][39] - Companies like SAIC Volkswagen and GAC Toyota are set to introduce new vehicles utilizing REEV technology, while BMW and Mercedes-Benz are also considering entering this market [2][7][27] - The article reflects on the initial skepticism surrounding REEV technology, particularly during the early days of Li Auto, and contrasts it with the current renewed interest from established brands [6][22][39] Group 1: Industry Trends - The adoption of REEV technology is seen as a strategic pivot for traditional and luxury brands, which previously focused on pure electric and hydrogen technologies [8][22] - GAC Toyota's decision to implement REEV in models like the next-generation Highlander and Sienna indicates a shift towards more family-oriented vehicles [10][12] - The article notes that GAC Toyota's diverse powertrain options, including hybrid and hydrogen, make their move into REEV somewhat unexpected [9][10] Group 2: Company Strategies - SAIC Volkswagen's "Joint Venture 2.0" strategy emphasizes a collaborative approach, integrating local technology and consumer insights into product development [18][20] - The article highlights that the success of GAC Toyota's recent models is linked to their willingness to empower local teams, suggesting that this approach could enhance their competitiveness in the domestic market [17][21] - BMW's exploration of REEV technology for models like the sixth-generation X5 reflects a broader trend among luxury brands to reconsider their technological strategies in response to market demands [27][29] Group 3: Consumer Insights - The article emphasizes that consumer preferences in China are shifting towards vehicles that offer low energy consumption, convenient refueling options, and extended range, rather than a strict adherence to specific technologies [27][39] - Li Auto's focus on creating a "mobile home" experience for users illustrates the importance of addressing practical consumer needs in the design of electric vehicles [35][39] - The discussion around REEV technology serves as a litmus test for how well traditional brands can adapt to the evolving expectations of Chinese consumers [37][39]
丰田章男:第三代继承者带领百年丰田迎战“第三次规则改变”
Xin Lang Cai Jing· 2025-06-25 00:39
《美国汽车新闻》(automotive news)近日迎来百年庆典,这家见证全球汽车产业百年风云的老牌媒体,将纪念特刊的报道留给了丰田汽车会长 丰田章男——一位站在家族第四代传承节点上的产业变革者。 100年前,对于丰田家族而言也是跨入汽车行业的一个重要契机。 2025年上海车展,丰田展台上的铂智3X、bZ5、铂智7等多款新车同台亮相,折射出其"多路径新能源技术"战略的本土化落地。 而即便在不是其最擅长的纯电动领域,其转型也已经化被动为主动。在江苏常熟的丰田智能电动汽车研发中心,中国工程师团队正主导着电池材 料创新与智能驾驶算法开发。与比亚迪合资研发的bZ系列车型,已实现电池成本和能量密度各方面的优化。 值得关注的是,丰田与华为、Momenta的深度合作,让铂智7车型搭载了鸿蒙座舱5.0与一段式端到端飞轮大模型,标志着合资车企首次在智能化 领域实现"技术反哺全球"。 已经上市的广汽丰田铂智3X和一汽丰田bZ5,凭借Momenta,实现了"无图"智驾全国道路覆盖,其智能绕行功能甚至能精准避开积水路段的对向 车辆。 当两家各自行业巨头的历史坐标在1925年交汇,这场跨越太平洋的对话不仅揭开了丰田从自动织机到全球汽 ...
广汽丰田与小米在纯电动汽车领域开展合作
日经中文网· 2025-06-20 07:27
广汽丰田此前宣布与华为技术展开合作。12日宣布将在铂智7上引进使用华为操作系统"鸿 蒙"的智能座舱。驱动马达也将采用华为制造的产品。高级驾驶辅助功能将采用北京初速度科 技(Momenta)的技术。 丰田旗下的中国合资公司日前宣布,将在当地销售的纯电动汽车(EV)等新能源车领域与小 米展开合作。智能手机无线充电支架等小米产品可轻松安装在车内。将推进汽车的本地化, 以提振销售。 丰田与广州汽车集团的合资公司"广汽丰田"将在定于2026年一季度上市的纯电动汽车"铂智 7"上采用小米产品。其他新车也可能成为对象。 配合车载音响的音乐而变色的灯饰、多功能手电筒、香薰设备等旨在提升车内舒适度的小米 商品都能轻松安装。 此外,还有通过车内触屏连接到小米的应用、使用家中安装的小米摄像头实时查看宠物等使 用方法。广汽丰田与小米的这种合作,在中国的纯国产厂商以外尚属首次。 中国有很多喜爱小米手机和家电的消费者。虽然小米也涉足纯电动汽车业务,属于竞争对 手,但广汽丰田希望运用小米的知名度,提高汽车的附加值。 广汽丰田将深化与小米的合作 广汽丰田将在定于2026年一季度上市的纯电动汽车"铂智7"上采用小米的无线充电支架、灯 饰等产品 ...
丰田汽车把华为小米都卷在一起了
Ge Long Hui· 2025-06-17 18:25
Core Viewpoint - Toyota's joint venture GAC Toyota is setting a precedent for foreign brands by collaborating with local tech giants Huawei and Xiaomi, indicating a shift in the approach of foreign automakers towards local partnerships in the competitive Chinese market [4][5][10]. Group 1: Collaboration and Market Strategy - GAC Toyota's recent event showcased a collaboration between Huawei, Xiaomi, and Momenta, highlighting a significant shift in the attitude of foreign automakers towards local tech companies [4][5]. - GAC Toyota has upgraded its partnership with Huawei to a full-scale collaboration, which may encourage other joint ventures to follow suit [5][10]. - The upcoming GAC Toyota model, the Platinum Smart 7, will be the first to integrate Huawei's DriveONE motor, HarmonyOS cockpit, and Xiaomi's ecosystem, showcasing a comprehensive tech integration [7][10]. Group 2: Market Performance and Trends - In the first five months of the year, GAC Group's total sales reached 605,225 units, a year-on-year decline of 13.48%, while GAC Toyota's sales increased by nearly 3% to 273,600 units [8][9]. - The collaboration with tech companies is expected to attract both Huawei and Xiaomi's customer bases, potentially boosting GAC Group's sales performance [10][20]. - The changing consumer preferences, with a significant portion of users opting for traditional brands over new entrants, presents an opportunity for foreign automakers to regain market share [19][20]. Group 3: Industry Dynamics - The automotive industry is witnessing a transformation as foreign automakers recognize the importance of local technology partnerships to enhance their competitiveness in the Chinese market [12][16]. - The collaboration between traditional automakers and local tech firms is seen as a rapid way to improve their smart technology capabilities, which are becoming essential in the current market landscape [14][16]. - The shift in strategy among joint ventures, as exemplified by GAC Toyota, serves as a model for other foreign automakers in adapting to the evolving market demands in China [16][20].
广汽丰田已经听劝,一汽丰田老调重弹
Zhong Guo Jing Ji Wang· 2025-06-17 13:48
Group 1 - The contrasting approaches of FAW Toyota and GAC Toyota highlight different paces and outcomes in their transformation towards smart and new energy vehicles [1][5] - GAC Toyota's launch of the bZ5, developed by a Chinese team, emphasizes "new joint forces" but lacks substantial content in its transformation narrative [1][5] - GAC Toyota's second Technology Day showcased a commitment to a comprehensive transformation, including the introduction of a dedicated new energy platform and collaboration with local tech companies [1][2][3] Group 2 - GAC Toyota's "China Self-Research 2.0" era aims to enhance the role of Chinese engineers, shifting from mere translators to key decision-makers in vehicle development [2][4] - The company plans to introduce two dedicated new energy platforms and will be the first Japanese joint venture to adopt range-extended technology in its next-generation models [3][4] - GAC Toyota's successful launch of the platinum smart 3X model, achieving nearly 30,000 orders in three months, demonstrates the effectiveness of its localized development strategy [4] Group 3 - FAW Toyota's "4 new" thinking appears to be repetitive and lacks actionable content, focusing more on marketing rhetoric than on tangible innovations [5][6] - The emphasis on "new marketing" strategies by FAW Toyota does not address the core factors influencing consumer choice in the automotive market [5][6] - GAC Toyota's proactive engagement with local technology firms positions it advantageously in the competitive landscape of smart and new energy vehicles, contrasting with FAW Toyota's more traditional approach [6]
「将决策权交给中国团队」、拥抱华米魔,丰田在华大转身
3 6 Ke· 2025-06-17 02:29
这一天对于一汽丰田、广汽丰田乃至整个丰田品牌来说都已经期盼已久,曾经丰田被认为电动化、智联化动作迟缓,如今却仅用两三款新车即 挽回了人气,堪称合资品牌转身的样板。 「 将决策权交给中国团队。 」 丰田智能电动汽车研发中心(中国)有限公司总经理小西良树在广汽丰田第二届科技日上表示,未来中国车型的开发决策权将由日本总部放至中国。 丰田的这 一转变以REC (丰田中国研发中心) 为核心 , 构建本土工程师主导的 "中国ONE R&D" 研发体系,提升产品对中国用户需求的响应速度与匹 配度。 今年4月,丰田在上海设立研发公司并启动 「 中国首席工程师制度 」 : 「 中国工程师不再是图纸翻译者,而是蓝图绘制者。 」 全新一代汉兰达和赛那车型,研发主责将交由REC的中国工程师负责。 在中国本土推出的车型上,丰田在华的两家合资公司一汽丰田和广汽丰田在智驾方面已经与Momenta建立了深度的合作,新一代车型基本全部由 Momenta 提供解决方案。 在智舱系统和智联生态方面,广汽丰田走得更远,智舱系统采用了华为的鸿蒙座舱,同时接入了小米生态。 广汽丰田汽车有限公司执行副总经理文大力表示:「广汽丰田将通过新体制(RCE)、新 ...
丰田章男高票连任丰田会长,集团战略转型引发关注
Xin Lang Cai Jing· 2025-06-16 05:52
虽然成为丰田会长就是默认退居二线了,但丰田章男的支持率反而更高了。 在6月13日举行的丰田汽车年度股东大会上,丰田章男以高支持率连任会长,延续了其家族对这家全球最大汽车制造商的掌控。 当地时间2025年6月12日,日本爱知县丰田市,丰田汽车公司股东前往股东大会会场。 然而,收购方案引发了海外股东不满。部分投资者认为,每股16300日元的报价低估了丰田工业的价值,且可能进一步强化丰田家族对集团的控 制。对此,丰田汽车解释称,私有化将使丰田工业摆脱短期盈利压力,专注长期技术投入,例如氢燃料电池与固态电池的研发。 当地时间2025年2月25日,日本东京千代田区,丰田汽车集团董事长丰田章男 丰田在电动化领域的布局正加速落地。公司计划2026年量产固态电池,目标实现10分钟快充及1200公里续航,较现有锂离子电池技术实现跨越式 提升。丰田CTO前田昌彦表示:"固态电池是电动化革命的关键,我们将通过日本政府的支持确保技术领先。" 与此同时,丰田在氢燃料电池领域持续深耕。2025年,第二代Mirai车型在中国市场上市,搭载自主研发的氢燃料电池系统,续航里程达850公 里。丰田还与中国企业合作,推动加氢站基础设施建设,计划到 ...
丰田首次将车型开发权交由中国团队主导 “本土化研发”成行业趋势
Core Viewpoint - Toyota is transferring the decision-making power for vehicle development in the Chinese market from its Japanese headquarters to local teams, aiming to enhance responsiveness to local consumer needs and accelerate innovation in electric vehicles [2][3]. Group 1: Local R&D System Transformation - Toyota has established the "China ONE R&D" system, allowing local engineers to lead the development of models tailored for Chinese consumers [3]. - The upcoming models, including the new generation Highlander and Sienna, will be developed by Chinese engineers at the Toyota R&D Center in China (REC) [2][3]. - This shift signifies a fundamental change in strategy for joint venture brands in China, moving from "technology output" to "technology co-creation" [3][4]. Group 2: Strategic Goals and Timeline - GAC Toyota aims for 80% of its sales to come from new energy vehicles by 2030, marking a significant strategic transition period from 2024 to 2026, followed by a strategic offensive phase from 2027 to 2030 [2][3]. Group 3: AI and Smart Technology Integration - GAC Toyota plans to build an AI automotive ecosystem, transitioning its smart technology strategy from "assistance" to "co-creation" [6]. - The flagship model, the Platinum Smart 7, will feature an AI ecosystem, including Huawei's smart cockpit and electric drive systems, enhancing user interaction and connectivity [6][7]. - AI will also be integrated into manufacturing and service processes to improve efficiency and personalization [7]. Group 4: Industry Trends and Competitor Movements - The localization of R&D systems among joint venture brands is becoming a trend in the automotive industry, with other companies like Volkswagen and Nissan also shifting their development strategies to focus on local markets [5][8]. - The transformation of joint venture brands is seen as a response to the evolving demands of Chinese consumers, necessitating agile R&D systems centered on local user needs [10].
浪人早报 | 哪吒汽车员工被通知居家办公、乘联会秘书长回应绝不买新能源车、蔡崇信称阿里工程师春节无休赶AI…
Xin Lang Ke Ji· 2025-06-13 06:44
哪吒汽车员工被通知居家办公 据报道,哪吒汽车总部内部宣布,员工自 6 月 12 日起居家办公,办公室门禁已经失效,员工搬离个人 物品需由行政部门向属地相关部门和物业报备。宣布上述消息的内部人士还称,哪吒汽车董事长兼 CEO 已经前往桐乡。一段由哪吒汽车员工拍摄的视频显示,11 日下午,部分员工前往哪吒汽车虹桥新 办公场地,寻求与方运舟谈判。 乘联会秘书长回应绝不买新能源车 蔡崇信称阿里工程师春节无休赶AI 据报道,阿里巴巴董事会主席蔡崇信在巴黎VivaTech科技大会上表示,中国科技行业的激烈竞争推动了 AI创新。DeepSeek今年1月推出低成本、功能强大的AI模型后,阿里巴巴意识到自身在AI领域的差距, 工程主管决定取消春节假期,加班赶进度。公司计划未来三年投入3800亿元人民币用于AI基础设施建 设。 英伟达拟在欧洲建20座AI工厂 据报道,英伟达 CEO 黄仁勋周三在巴黎 VivaTech 大会上表示,公司将在德国建设首个面向工业用途的 人工智能云平台。黄仁勋还公布了一系列以欧洲为重点的扩张计划,并作出承诺:"未来两年内,欧洲 的 AI 算力将提升十倍。"根据规划,英伟达将在欧洲建设 20 座 AI ...