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广汽丰田针对自燃和辅助泊车推出“厂家担责”:新能源汽车安全保障的“首创答卷”
Yang Zi Wan Bao Wang· 2025-08-27 14:48
在消费者仍对电动车存有"安全焦虑"之时,今天,广汽丰田在#铂智3X首次用户大会#上亮出重磅王牌:厂家直接承担电车自燃责任,直接承担智能泊车 事故责任。这份重磅承诺覆盖面广,无论是新老用户(限首任车主),且无论是否处于整车质保期内,均可终身享有。 这意味着,铂智3X发生电池自燃报废,广汽丰田负责换新车;使用智能泊车辅助导致的事故,广汽丰田承担相应赔付。不是保险公司介入,也不是推诿 扯皮,而是厂家把最尖锐的风险主动揽在自己肩上。 广汽丰田的"厂家担责"政策,直击用户痛点:责任到厂家,保障到用户。这不仅是行业首创,也被认为是今年车市最有诚意的用户政策。#铂智3X首推自 燃和辅助泊车事故厂家担责# 这份承诺,既是广汽丰田的"自信之举",也将成为新能源行业的新分水岭。而随着铂智7的推出,广汽丰田更在生态开放上迈出关键一步——铂智7将成为 行业首款同时接入华为与小米双生态的车型,真正实现打破生态边界,实现跨设备自由联动。发布会上,还抽了10台铂智7一年使用权给用户,铂智的第 一台豪华车,优先给到铂智用户,彰显大会给用户的满满诚意。 |厂家直接承担智能泊车辅助事故责任 用户在使用智能泊车辅助功能时,如因智能泊车辅助功能自身 ...
深读100:美联储9月降息“大局已定”?
Mei Ri Jing Ji Xin Wen· 2025-08-24 14:30
美联储9月降息"大局已定"? 上半年广汽丰田等合资车企电动化初显成效,如广汽丰田凭铂智3X扭转形象,还规划铂智7与全新威兰 达,坚持电动化与现有产品更新双线发展,其战略或为其他合资车企借鉴。 卤味巨头,为何集体谋变? 卤味赛道增速放缓,绝味、周黑鸭、久久丫等卤味巨头集体谋变,绝味开"绝味plus"卖多元产品,周黑 鸭推"3斤拌"做热卤快餐,久久丫门店升级为"火锅鲜卤"。 (文章来源:每日经济新闻) 美联储主席鲍威尔在杰克逊霍尔的讲话,被解读为9月降息的明确信号,美股大涨、美债收益率下跌。 但美联储内部鸽、鹰、中间三派分歧大,未来政策路径不明。 财政"投资于人"特征凸显 分析2025年前7月财政数据可以发现,"投资于人"特征凸显,卫生健康、社保就业等民生及文旅传媒、 教育等服务业支出增速显著提升,后续相关支出或随政策落地进一步发力。 合资车企转型初显成效 ...
“更中国”的丰田,上半年在华销量逆势增长7%
Guan Cha Zhe Wang· 2025-07-20 02:12
Core Insights - The article highlights Toyota's successful recovery in the Chinese automotive market amidst challenges faced by joint venture brands, with a notable sales increase of 6.8% in the first half of the year [1][3]. Sales Performance - Toyota's total sales in China, including Lexus, reached 837,700 units in the first half of the year, marking a year-on-year growth of 6.8% [1]. - GAC Toyota sold 364,200 units, showing a slight increase, while FAW Toyota's sales reached 377,800 units, up 16% year-on-year [3]. - Lexus achieved sales of over 85,000 units, becoming the only imported luxury car brand with positive growth [3]. Strategic Changes - Toyota has implemented significant management changes in China, appointing local executives to key positions, which is a first for the company [5]. - The establishment of the "Toyota Intelligent Electric Vehicle R&D Center" in Changshu reflects Toyota's commitment to localizing its R&D efforts [5]. - The introduction of the "China Chief Engineer (RCE) system" aims to enhance product development tailored to local consumer needs [5]. Product Strategy - Toyota is pursuing a dual-track strategy of "hybrid and electric," maintaining its traditional strengths in fuel vehicles while also expanding its electric vehicle offerings [7]. - The launch of the Alphas 3X electric vehicle at a competitive price point has garnered significant consumer interest, with over 30,000 orders [7]. - Collaborations with local tech companies like Tencent, Xiaomi, and Huawei are enhancing Toyota's vehicle technology and connectivity features [7][9]. Future Developments - Toyota is investing in a dedicated Lexus electric vehicle factory in Shanghai, emphasizing the importance of electric vehicles in the Chinese market [9]. - The company's global vision combined with a strong local focus is seen as crucial for navigating industry cycles and meeting evolving consumer demands [9].
中年男人最爱的车,破产了
36氪· 2025-07-13 23:52
Core Viewpoint - The bankruptcy of GAC Fiat Chrysler (GAC FCA) serves as a warning for joint venture car manufacturers in China, highlighting the urgent need for transformation in response to declining market share and increasing competition from domestic brands [4][21]. Group 1: GAC FCA's Decline - GAC FCA, once a "joint venture dark horse" with annual sales of 220,000 vehicles, has seen a dramatic decline in sales since 2018, with figures dropping to just 1,861 vehicles in 2022 [3][8]. - The company faced multiple challenges, including slow product iteration, lack of electric vehicle strategy, and quality issues such as oil consumption problems, leading to a collapse in consumer trust [3][12]. - The joint venture's assets, including land and production facilities, failed to attract buyers during five public auctions, indicating a significant loss of value [7][12]. Group 2: Industry Context - The market share of joint venture brands in China has plummeted from 50% five years ago to 27.5% as of 2024, reflecting a broader trend of domestic brands gaining ground [4][18]. - Other joint venture companies, such as GAC Mitsubishi and various French and Korean brands, are also experiencing significant challenges, including production halts and declining market presence [17][18]. - The rapid rise of domestic electric vehicle manufacturers has further exacerbated the challenges faced by joint ventures, which have been slow to adapt to the electric and smart vehicle trends [18][19]. Group 3: Strategic Shifts Needed - Joint venture car manufacturers must enhance their local R&D capabilities to better meet the evolving demands of Chinese consumers, moving away from a reliance on foreign headquarters for product development [19][20]. - Companies are beginning to decentralize decision-making to local teams, allowing for quicker responses to market changes and consumer preferences [19][20]. - Collaborations with local tech firms are becoming essential for joint ventures to bridge technological gaps and improve competitiveness in the rapidly changing automotive landscape [20].
增程能再救一次合资和豪华品牌们么?
Hu Xiu· 2025-07-10 09:23
Core Insights - The article discusses the resurgence of range-extended electric vehicle (REEV) technology among joint venture and luxury brands, highlighting its potential to influence their future product strategies [1][8][39] - Companies like SAIC Volkswagen and GAC Toyota are set to introduce new vehicles utilizing REEV technology, while BMW and Mercedes-Benz are also considering entering this market [2][7][27] - The article reflects on the initial skepticism surrounding REEV technology, particularly during the early days of Li Auto, and contrasts it with the current renewed interest from established brands [6][22][39] Group 1: Industry Trends - The adoption of REEV technology is seen as a strategic pivot for traditional and luxury brands, which previously focused on pure electric and hydrogen technologies [8][22] - GAC Toyota's decision to implement REEV in models like the next-generation Highlander and Sienna indicates a shift towards more family-oriented vehicles [10][12] - The article notes that GAC Toyota's diverse powertrain options, including hybrid and hydrogen, make their move into REEV somewhat unexpected [9][10] Group 2: Company Strategies - SAIC Volkswagen's "Joint Venture 2.0" strategy emphasizes a collaborative approach, integrating local technology and consumer insights into product development [18][20] - The article highlights that the success of GAC Toyota's recent models is linked to their willingness to empower local teams, suggesting that this approach could enhance their competitiveness in the domestic market [17][21] - BMW's exploration of REEV technology for models like the sixth-generation X5 reflects a broader trend among luxury brands to reconsider their technological strategies in response to market demands [27][29] Group 3: Consumer Insights - The article emphasizes that consumer preferences in China are shifting towards vehicles that offer low energy consumption, convenient refueling options, and extended range, rather than a strict adherence to specific technologies [27][39] - Li Auto's focus on creating a "mobile home" experience for users illustrates the importance of addressing practical consumer needs in the design of electric vehicles [35][39] - The discussion around REEV technology serves as a litmus test for how well traditional brands can adapt to the evolving expectations of Chinese consumers [37][39]
丰田章男:第三代继承者带领百年丰田迎战“第三次规则改变”
Xin Lang Cai Jing· 2025-06-25 00:39
Core Insights - The article highlights Toyota's centennial celebration and its evolution from a family business to a global automotive leader, emphasizing the leadership of Akio Toyoda as a transformative figure in the industry [1][3][4]. Group 1: Historical Context - The year 1925 marked a pivotal moment for the Toyota family, transitioning from textile machinery to the automotive industry, with the invention of the G-type automatic loom by Sakichi Toyoda [3][4]. - The establishment of the automotive division in 1933 and the founding of Toyota Motor Corporation in 1937 set the stage for Toyota's long journey to becoming a global automotive leader [3][4]. Group 2: Strategic Vision - Akio Toyoda emphasizes that the real enemy is carbon dioxide, not internal combustion engines, showcasing Toyota's commitment to reducing carbon emissions through hybrid technology [4][5]. - Toyota has sold 27 million hybrid vehicles globally, achieving a carbon reduction equivalent to 9 million electric vehicles, highlighting the effectiveness of its multi-technology approach [4][5]. Group 3: Technological Advancements - At the 2025 Shanghai Auto Show, Toyota showcased several new models, reflecting its strategy of localized implementation of multi-pathway new energy technologies [5]. - Collaborations with companies like Huawei and Momenta have led to significant advancements in smart driving technology, marking a shift in Toyota's approach to the Chinese market [5][6]. Group 4: Future Outlook - Akio Toyoda envisions a "third rule change" in the automotive industry, focusing on the software-defined vehicle era and aiming for L4 autonomous driving commercialization by 2026 [6][8]. - The company aims to create an intelligent mobility ecosystem by 2030, integrating people, vehicles, homes, and cities [6][8].
广汽丰田与小米在纯电动汽车领域开展合作
日经中文网· 2025-06-20 07:27
Core Viewpoint - GAC Toyota is collaborating with Xiaomi to enhance the value of its upcoming electric vehicle, the "Platinum Smart 7," set to launch in Q1 2026, by incorporating Xiaomi's products such as wireless charging stands and decorative lights [1] Group 1: Collaboration with Xiaomi - GAC Toyota will utilize Xiaomi's products in the "Platinum Smart 7," including easy-to-install items like wireless charging stands and decorative lights [1] - The partnership aims to localize the vehicle offerings and boost sales by leveraging Xiaomi's brand recognition among consumers in China [1] - Other new models may also feature Xiaomi products, enhancing in-car comfort with items like color-changing lights, multifunctional flashlights, and aroma devices [1] Group 2: Previous Collaborations - GAC Toyota has previously announced a partnership with Huawei, planning to integrate Huawei's HarmonyOS into the smart cockpit of the "Platinum Smart 7" [2] - The vehicle will also utilize motors manufactured by Huawei and advanced driver assistance technologies from Beijing Initial Velocity Technology (Momenta) [2]
广汽丰田已经听劝,一汽丰田老调重弹
Zhong Guo Jing Ji Wang· 2025-06-17 13:48
Group 1 - The contrasting approaches of FAW Toyota and GAC Toyota highlight different paces and outcomes in their transformation towards smart and new energy vehicles [1][5] - GAC Toyota's launch of the bZ5, developed by a Chinese team, emphasizes "new joint forces" but lacks substantial content in its transformation narrative [1][5] - GAC Toyota's second Technology Day showcased a commitment to a comprehensive transformation, including the introduction of a dedicated new energy platform and collaboration with local tech companies [1][2][3] Group 2 - GAC Toyota's "China Self-Research 2.0" era aims to enhance the role of Chinese engineers, shifting from mere translators to key decision-makers in vehicle development [2][4] - The company plans to introduce two dedicated new energy platforms and will be the first Japanese joint venture to adopt range-extended technology in its next-generation models [3][4] - GAC Toyota's successful launch of the platinum smart 3X model, achieving nearly 30,000 orders in three months, demonstrates the effectiveness of its localized development strategy [4] Group 3 - FAW Toyota's "4 new" thinking appears to be repetitive and lacks actionable content, focusing more on marketing rhetoric than on tangible innovations [5][6] - The emphasis on "new marketing" strategies by FAW Toyota does not address the core factors influencing consumer choice in the automotive market [5][6] - GAC Toyota's proactive engagement with local technology firms positions it advantageously in the competitive landscape of smart and new energy vehicles, contrasting with FAW Toyota's more traditional approach [6]
「将决策权交给中国团队」、拥抱华米魔,丰田在华大转身
3 6 Ke· 2025-06-17 02:29
Core Insights - Toyota's transformation in the Chinese market is marked by a shift towards local decision-making and development, enhancing responsiveness to consumer needs [2][5][41] - The introduction of new models like the bZ5 and the success of the GAC Toyota's bZ3X highlight Toyota's renewed competitiveness in the electric vehicle sector [12][23][41] - The establishment of a dedicated electric vehicle production base for Lexus in Shanghai, set to begin production in 2027, signifies Toyota's commitment to the Chinese market [6][41] Group 1 - Toyota has been perceived as slow in electrification and intelligent connectivity, but recent model launches have revitalized its brand image [1][11] - The establishment of the "China ONE R&D" system allows local engineers to lead product development, enhancing alignment with Chinese consumer preferences [5][12] - The bZ5, developed by a local team, features advanced intelligent driving and cockpit systems, positioning it competitively in the market [14][18][22] Group 2 - GAC Toyota's bZ3X achieved significant sales milestones, becoming a top-selling electric vehicle in its category shortly after launch [23][25] - The "China Chief Engineer System" empowers local engineers to define product specifications, marking a significant shift in Toyota's operational strategy [28][31] - GAC Toyota's collaboration with tech companies like Huawei and Xiaomi enhances its product offerings and ecosystem integration [30][33] Group 3 - Toyota's financial performance in FY2024 shows a revenue increase but a decline in net profit, attributed to high investments in electrification and technology [37][38] - The company plans to leverage local supply chains to reduce manufacturing costs and improve product competitiveness [43] - The strategy aims to position Toyota as a leader in the Chinese market, with a focus on local innovation and technology integration [44]
丰田首次将车型开发权交由中国团队主导 “本土化研发”成行业趋势
Core Viewpoint - Toyota is transferring the decision-making power for vehicle development in the Chinese market from its Japanese headquarters to local teams, aiming to enhance responsiveness to local consumer needs and accelerate innovation in electric vehicles [2][3]. Group 1: Local R&D System Transformation - Toyota has established the "China ONE R&D" system, allowing local engineers to lead the development of models tailored for Chinese consumers [3]. - The upcoming models, including the new generation Highlander and Sienna, will be developed by Chinese engineers at the Toyota R&D Center in China (REC) [2][3]. - This shift signifies a fundamental change in strategy for joint venture brands in China, moving from "technology output" to "technology co-creation" [3][4]. Group 2: Strategic Goals and Timeline - GAC Toyota aims for 80% of its sales to come from new energy vehicles by 2030, marking a significant strategic transition period from 2024 to 2026, followed by a strategic offensive phase from 2027 to 2030 [2][3]. Group 3: AI and Smart Technology Integration - GAC Toyota plans to build an AI automotive ecosystem, transitioning its smart technology strategy from "assistance" to "co-creation" [6]. - The flagship model, the Platinum Smart 7, will feature an AI ecosystem, including Huawei's smart cockpit and electric drive systems, enhancing user interaction and connectivity [6][7]. - AI will also be integrated into manufacturing and service processes to improve efficiency and personalization [7]. Group 4: Industry Trends and Competitor Movements - The localization of R&D systems among joint venture brands is becoming a trend in the automotive industry, with other companies like Volkswagen and Nissan also shifting their development strategies to focus on local markets [5][8]. - The transformation of joint venture brands is seen as a response to the evolving demands of Chinese consumers, necessitating agile R&D systems centered on local user needs [10].