Core Insights - AI is fundamentally reshaping the marketing landscape, transitioning from technology exploration to value-driven scalable development, with ten core trends identified in the report [1][5][6]. Group 1: Investment and Market Growth - AI marketing investment has entered a scalable phase, with ROI becoming the core measurement standard; the market size for AI marketing SaaS/Agent is projected to reach 47.1 billion yuan by 2025 and 174.7 billion yuan by 2030 [1][6][7]. - Companies are increasingly favoring industry vertical models and full-link intelligent agents that provide quick results and strong adaptability [6][7]. Group 2: Evolution of AI in Marketing - AI's role has evolved from a content generation tool to a full-link automated intelligent agent covering insights, strategy, creativity, execution, user interaction, sales conversion, and customer service [1][5][8]. - The marketing focus is shifting from static "precise reach" to dynamic "personalized interaction and journey management," leveraging AI's real-time insights and predictive capabilities [1][10][11]. Group 3: Content and Engagement Strategies - High-quality, low-cost AI video generation technology is maturing, transforming video content from a one-way communication medium to an interactive and customizable core marketing vehicle, with 2026 expected to be the "year of interactive video marketing" [1][12][13]. - Content marketing strategy has gained unprecedented importance, with owned media becoming the "trust center" and content assets recognized as core business assets [1][20][21]. Group 4: New Social Interaction Models - New social platforms based on AI agents and natural language interaction are emerging, creating a triadic social structure of "human-AI-human," focusing on connection quality and value exchange [1][17][18]. Group 5: Marketing Software Transformation - AI is transforming marketing software from functional tools to a "service as software" model, emphasizing the delivery of business results rather than just functionalities [1][24][25]. Group 6: Trust and Transparency in Marketing - As AI deeply integrates into marketing, transparency, explainability, and the authenticity of generated content are becoming foundational for building trustworthy brand experiences [1][28].