Core Viewpoint - 吉祥航空 is launching a series of Spring Festival themed activities to create a festive atmosphere for travelers, enhancing their overall travel experience during the holiday season [1][7]. Group 1: Thematic Activities - The company has initiated a "Leap Horse Spring Festival" theme, featuring immersive flights, festive decorations, and digital travel services to convey warm New Year wishes [1]. - The check-in areas, boarding gates, VIP lounges, and cabins have been meticulously decorated with red paper art and zodiac horse elements to create a celebratory visual experience [2][9]. Group 2: In-Flight Experience - On February 15, during the Spring Festival themed flight HO1177 from Shanghai Hongqiao to Sanya, the crew conveyed wishes for safety and family reunion through special announcements, and passengers participated in interactive activities [6]. - Unique meal services included placing a sugar-coated hawthorn on each passenger's tray, symbolizing the "taste of the New Year," along with a New Year greeting card to enhance the festive experience at high altitude [6]. Group 3: Digital Service Enhancements - As travel peaks during the Spring Festival, 吉祥航空 has upgraded its digital service capabilities by launching an "automatic ticket grabbing" feature on its official app, allowing travelers to submit ticket requests for sold-out flights [7]. - This feature monitors ticket availability until two hours before departure, automatically completing ticket purchases without service fees and offering full refunds before ticket issuance [7]. Group 4: Ground Services - The company’s VIP lounges at Hongqiao and Pudong airports have been decorated in a festive style, with staff dressed in red vests to warmly welcome travelers [9]. - A "New Year QR Code Lottery" has been introduced in the lounges, allowing travelers to scan a QR code for a chance to win various prizes, including customized mascots and flight points [9].