Core Insights - The article discusses the entry of the rental giant Ziroom into the second-hand housing market with its new business, Ziroom Meijia, amidst a declining real estate market in China [2][3][4] - Ziroom aims to address the evolving needs of buyers and sellers in a market characterized by increased inventory and higher quality expectations from consumers [4][9] Group 1: Market Context - The Chinese real estate market is experiencing a decline in both transaction volume and prices, prompting Ziroom to enter the second-hand housing sector at a seemingly unfavorable time [3][4] - The shift from an investment-driven market to one focused on living quality has changed buyer behavior, with buyers becoming more discerning and requiring better service [8][10] Group 2: Business Model - Ziroom Meijia's business model includes separate service managers for sellers and buyers, offering tailored solutions and reducing commission fees by 50% [5][22] - The company utilizes technology such as VR viewings and AI-assisted searches to enhance transaction efficiency [5][10] Group 3: Service Offerings - Ziroom offers three types of housing products: "Huanxin" for basic renovations, "Qingshui" for older homes, and "Xinshe" for high-end, smart home renovations [16][21] - The company emphasizes the importance of quality control over the properties listed, ensuring that not all available units are put on the market [15][16] Group 4: Strategic Vision - Ziroom's strategy is to provide comprehensive housing services throughout the lifecycle of a home, adapting to the changing demands of urban residents [25][28] - The company aims to create a new business model that focuses on customer needs and the entire living experience, rather than just transactions [27][28]