Core Insights - The Wuyi Mountain National Park has launched a series of cultural and creative products, including the "Chief Experience Officer" badge, which has gained significant attention on social media during the summer [2][3] - The park's scenic road, which is set to officially open on May 1, 2024, spans 72 kilometers and connects various natural and cultural attractions [2] - The "Nature Guardian" badge series, inspired by biodiversity, includes three designs that incorporate elements of local wildlife and plants, emphasizing the importance of ecological protection [3] Company and Industry Summary - The marketing manager of Wuyi Yun Gu Jianfa Co., Ltd. highlighted the development of summer educational products that allow visitors to explore nature while taking home unique cultural items [2] - The "Nature Guardian" series badges were designed over six months, with specific designs reflecting local species such as the golden butterfly and the white-legged falcon, which are significant to the park's ecosystem [3] - The company aims to integrate cultural products with nature education and ecological protection activities, encouraging visitors to engage with the park and understand the importance of conservation [3]