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百亚股份国际化首站落子泰国 中国卫生巾品牌加速出海
Sou Hu Wang· 2025-07-18 03:27
Group 1 - The core viewpoint of the news is the strategic partnership between Chongqing Baiya Hygiene Products Co., Ltd. and Guangxi Guimao Tianxia International Trade Group, aimed at expanding the FREEMORE brand into the Thai market [1][3] - This collaboration exemplifies the trend of Chinese brands venturing into the ASEAN market, leveraging the RCEP agreement and the Belt and Road Initiative to enhance economic ties [3][4] - Baiya's FREEMORE brand ranks second in sales among domestic brands in 2024 and leads in the Sichuan-Chongqing and Yunnan markets, indicating strong domestic performance [4][7] Group 2 - The partnership is characterized by a "China brand + local operation" model, which aims to provide comprehensive support for Baiya's international expansion [7][9] - Baiya's international strategy is part of a broader initiative to promote high-quality Chinese consumer goods in Southeast Asia, enhancing economic integration in the region [7][9] - The company plans to use Thailand as a starting point for further expansion into Southeast Asia and globally, showcasing the strength and appeal of Chinese brands [9]