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“亚运经济”渐热 文体消费驱动力上升
Xin Hua Wang· 2025-08-12 05:48
Core Insights - The upcoming Asian Games have sparked a surge in sports and fitness enthusiasm across Asia, leading to a peak in sports goods exports [1][2] - Domestic sales of sports products are also thriving, driven by increased consumer interest in fitness and related events [3] - The Asian Games are expected to significantly boost economic activity in Hangzhou, with a projected influx of over 20 million visitors [4][5] Group 1: Export Growth - Yiwu's sports goods exports reached 4.21 billion yuan from January to July, marking a 24.6% year-on-year increase [2] - Orders from emerging markets have surpassed those from traditional markets, with a reported 80% year-on-year growth in orders [2] - The demand for sports goods is particularly strong in Southeast Asia and South America, with new orders from regions like Russia [2] Group 2: Domestic Sales - Domestic sales of sports products have seen a 40% year-on-year increase in the first half of the year [3] - Companies are experiencing high demand, with some products facing stock shortages despite increased production efforts [3] - The overall atmosphere for fitness and sports consumption is improving, contributing to robust sales across various related products [3] Group 3: Economic Impact of the Asian Games - The Asian Games are expected to attract over 20 million visitors, significantly impacting local tourism and related sectors [4] - Hotel bookings in Hangzhou have surged, with a reported increase of over 400% compared to the same period last year [4] - The event is anticipated to stimulate various industries, including transportation, hospitality, and retail, creating new economic growth opportunities [5]