夕阳洒在兴宁市大坝里体育场的绿茵场上，一群身着球衣的孩子正在进行颠球、传接、射门训练，黝黑的脸颊上汗珠滚落，眼神却始终紧盯着脚下的足 球，专注而执着……作为"足球之乡"，兴宁市传承"一县六国脚"的辉煌底蕴，近年来以体教融合为核心，构建起覆盖启蒙、选拔、培养、输送的全链条青 训体系，让无数热爱足球的青少年拥有了追逐梦想的舞台。 校园普及+特色引路 厚植足球土壤 转自：梅州发布 "选拔球员不能只看技术，学习能力、抗压能力和对足球的热爱程度同样重要。"前国脚谢育新创办的育新足球俱乐部，是兴宁市开展青训选拔的重要平 台。俱乐部与多所中小学建立深度合作，由持证教练员定期进校园开展免费教学，通过综合评估机制精准发掘足球苗子。 2022年，育新足球俱乐部到兴城中心小学选拔时，刘梓欣的表现让他们眼前一亮。"这个女孩很有足球天赋，她对足球的专注度和喜爱程度也超出同龄 人。"谢育新表示，俱乐部当即决定将她特招进入球队，成为队中唯一的女球员，与男队员们同场训练。四年来，通过比赛、训练和测试等综合考核，刘 梓欣最终被2025年中国足球协会"玫瑰绽放"训练营U10年龄组评为"优秀球员"。更值得关注的是，她前不久还入选中国足协人才库，成 ...

Core Viewpoint - The article promotes a new "Fashion Sports Cool Play Tour" in Shunyi District, encouraging people to engage in various sports activities during the Spring Festival, moving away from traditional leisure activities like snacks and TV [1][17]. Group 1: Ice Sports - The first stop is the 3A Ice Space, featuring an international standard ice surface, making it a popular destination for youth to experience ice skating and ice hockey during the holiday [4][6]. - The venue also includes a basketball court and a trendy restaurant, enhancing the social experience after ice activities [4]. Group 2: Comprehensive Sports Facilities - The second stop is the Yuanli Sports Center, a 40,000 square meter facility that offers various international standard sports venues, including tennis and basketball courts [8]. - This center is designed as a "city sports complex," allowing visitors to relieve stress through diverse sports activities [8]. Group 3: Outdoor Ice Experience - The third stop is the COFCO Xiangyun Town, featuring a Snoopy-themed outdoor ice rink that provides a joyful skating experience without the pressure of competitions [12]. - The venue combines sports, shopping, and socializing, making it a popular spot for young people to gather during the Spring Festival [12]. Group 4: Relaxation and Comfort - The final destination is the Beijing Guoce International Conference and Exhibition Center Hotel, offering comfortable accommodations for relaxation after an active day [16]. - Guests can enjoy amenities like hot baths, allowing them to unwind and reflect on their day filled with sports and social activities [16].

2月15日至23日，大通回族土族自治县体育场对外开放，免费项目包括田径、足球、篮球、羽毛球、健 身；2月15日至23日，湟中区全民健身中心对外开放，免费项目包括田径、篮球、足球、乒乓球、健 身；2月15日至16日、20日至23日，湟中区综合训练馆对外开放，免费项目包括篮球、羽毛球。 本报西宁讯 （记者 刘祎） 2月12日，记者从西宁市体育场馆管理服务中心获悉，为丰富广大健身群众 的假期生活，助力全民健身事业发展，春节假期，西宁市多个公共体育场馆在开放时段，免费、低收费 向市民开放。 2月15日至23日，西宁市体育场馆管理服务中心开放的场馆包括：西宁市体育场、中心篮球广场1号、2 号和3号场地、乒乓球馆、共享健身馆。免费项目包括：田径、足球、篮球、户外乒乓球、室内乒乓 球、笼式足球、室内健身。2月15日、19日至23日，西宁市城北区全民健身中心对外开放，免费项目包 括足球、田径、乒乓球。 ...

Core Insights - The "Snow Youth Training Team" in Hu Yanghe City is actively training in snowy conditions, showcasing resilience and determination among the children involved [2][3] - The local football association has successfully attracted children to football through interest classes, leading to the formation of a dedicated training team [2] - The training environment is designed to be engaging and fun, with a focus on skill development through games rather than traditional drills [3] Investment in Football Development - Since 2021, significant investments have been made in football infrastructure, including the construction and renovation of four football fields, addressing the lack of facilities [3][4] - The promotion of a "3+2" five-a-side football initiative has led to the establishment of unique football teams across 11 groups, enhancing community engagement [4] - A total of 46 events have been held, attracting over 31,000 participants, indicating strong community interest and involvement in football [4] Talent Development and Future Plans - The establishment of seven national youth football specialty schools has resulted in the training of 42 football specialists and 16 semi-professional athletes, indicating a growing talent pipeline [4] - Hu Yanghe City First High School has introduced a specialized football class, providing a pathway for students from interest to professional development [4] - Future plans include hosting youth football invitation tournaments and initiating specialized training for coaches and referees, aiming to integrate football into regular school curricula [4]

Core Viewpoint - The company, Xiake Sports, is experiencing a significant increase in football orders, driven by the popularity of football leagues and upcoming international events like the 2026 World Cup, leading to a production surge and recognition as a key supplier in the industry [2][3][5]. Group 1: Company Performance - Xiake Sports has seen over a 30% increase in order volume this year, attributed to the rising popularity of football leagues such as "Su Super" and others [2]. - The company is set to produce over 1 million official gift balls for the 2026 World Cup, with plans to ship them to Canada, the USA, and Mexico by the end of March [5]. - The company has been the only FIFA-certified football manufacturer in the Nantong area since its establishment in 2004, and it has provided official gift balls for four consecutive World Cups [7]. Group 2: Product Quality and Certification - Xiake Sports achieved the highest level of FIFA certification for World Cup gift balls, allowing it to independently certify its products without going through brand owners [7]. - The company invested over 2 million yuan in research and development to meet the stringent quality requirements for World Cup balls, focusing on aspects like touch, bounce, and flight trajectory [11]. - Each World Cup ball produced has a unique identification code provided by FIFA, ensuring authenticity and quality verification [7]. Group 3: Production Capacity and Workforce - The production line is currently operating at high capacity, with workers like Li Xiaoting producing 260 footballs daily, totaling over 60,000 balls in a year [13]. - Due to increased orders, the working hours for employees have extended, reflecting the high demand and commitment to meeting production targets [14].

Core Viewpoint - Anta Sports has signed a share purchase agreement with the Pinault family (Artémis) to acquire 29.06% of PUMA's shares for approximately €1.506 billion (about ¥12.28 billion), fully funded by the company's cash reserves, positioning Anta as PUMA's largest shareholder and enhancing its global brand portfolio [1][2]. Group 1: Acquisition Details - The acquisition price is set at €35 per share, representing a premium of approximately 63% over PUMA's closing price of €21.5 on January 27 [2]. - The transaction is expected to receive antitrust and regulatory approvals, with a target completion date before December 31, 2026. If conditions are not met, Anta may need to pay €100 million to the seller as a commitment fee [1][2]. Group 2: Strategic Implications - This acquisition is a significant step in advancing Anta's "single focus, multi-brand, and globalization" strategy, leveraging PUMA's strong brand presence in professional and trendy sports sectors to complement Anta's existing brand portfolio [1][3]. - PUMA's historical strengths in soccer, running, and motorsports, particularly in emerging markets like Africa and India, align well with Anta's current brand positioning, enhancing overall market competitiveness [3]. Group 3: Financial Outlook - PUMA's projected revenues for FY2023/24 are €8.6 billion and €8.8 billion, reflecting year-on-year growth of 6.6% and 4.4%, respectively, while net profits are expected to decline by 13.7% and 7.6% in the same periods [2]. - The acquisition is anticipated to improve PUMA's operational performance in China, where its revenue contribution is currently low (approximately 7% for FY2024), with significant growth potential through Anta's established retail model [3]. - Anta maintains a profit forecast for 2025-2027, estimating net profits of ¥130.2 billion, ¥140.1 billion, and ¥155.0 billion, respectively, and sets a target price of HKD 109.21 based on a PE ratio of 20x for 2026 [3].

Core Viewpoint - The company plans to acquire a 29.06% stake in the German sports brand PUMA for €1.5 billion in cash, which will make it the largest shareholder of PUMA upon completion of the transaction expected by the end of 2026 [1][2]. Group 1: Acquisition Details - The acquisition agreement was reached with Groupe Artémis, the investment company of the Pinault family, at a price of €35 per share, totaling €1.5 billion (approximately 12.3 billion RMB) [1]. - The transaction corresponds to an enterprise value/revenue multiple of approximately 0.8 times, with the acquisition price representing a 62% premium over PUMA's closing price of €21.63 on January 26 [1]. Group 2: Strategic Implications - The acquisition is expected to enhance the company's global brand portfolio, complement product offerings in various sports segments, and deepen its globalization strategy [2]. - PUMA, a globally recognized sports brand, has significant brand assets and influence, which can strengthen the company's presence in key sports markets such as Europe, Latin America, Africa, and India [2]. Group 3: Financial Performance and Challenges - PUMA is currently in a loss-making state, with revenues of €5.97 billion in the first three quarters of 2023, a decline of 8.5%, and a net loss of €309 million [1][3]. - The company faces challenges including insufficient brand momentum, U.S. tariff pressures, and high inventory levels, with a forecasted low double-digit revenue decline for 2025 [3]. Group 4: Operational Synergies - The company’s strong operational capabilities are expected to assist PUMA in accelerating its strategic transformation and achieving brand revitalization [3]. - The acquisition will not result in a controlling stake, allowing PUMA to maintain its management culture and independent governance structure while receiving support in brand revitalization, retail operations, and product channels [3]. Group 5: Future Projections - Revenue forecasts for the company from 2025 to 2027 are projected at 785.0 billion, 858.8 billion, and 932.9 billion RMB, with respective year-on-year growth rates of 10.8%, 9.4%, and 8.6% [4]. - The net profit attributable to the parent company is expected to be 132.3 billion, 140.8 billion, and 155.6 billion RMB for the same period, with a projected P/E ratio of 15.2x, 14.2x, and 12.9x [4].

港股频道更多独家策划、专家专栏，免费查阅>> 责任编辑：栎树 安踏表示，透过收购具有重大战略意义的少数股权，成为Puma的最大股东，集团有望进一步提升其于 全球体育用品市场的地位及品牌知名度，从而增强其整体国际竞争力。集团拟于交易完结后尽快寻求于 监事会获得充分代表席位。安踏还称，收购事项是集团深入推进"单聚焦、多品牌及全球化"战略的重要 举措。Puma作为享誉全球、拥有深厚历史沉淀的国际领先运动品牌，在专业运动及潮流运动领域具有 广泛的全球影响力。其全球业务及运动品类细分定位，与集团现有的多品牌、专业化布局高度互补。 超过75年来，Puma积极为全球身手最迅捷的运动健将打造打破速度纪录的产品，推动运动和文化的发 展。Puma生产足球、跑步和训练、篮球、高尔夫球以及赛车运动等类别的机能型或运动启发型日常单 品。Puma Group旗下品牌包括Puma、Cobra Golf以及stichd。该公司的产品远销至120多个国家，在全球 约有2万名员工，总部位于德国黑佐根奥拉赫。 1月27日，安踏体育(2020.HK)盘初拉升涨3.41%报78.95港元。消息面上，公司宣布与法国皮诺(Pinault) 家族的投资公司 ...

Core Insights - The upcoming 2026 FIFA World Cup is driving a surge in sports-related consumption in Yiwu, Zhejiang, which is known as a global hub for small commodities [1][2] Group 1: Market Dynamics - Sales of sports and related products have been robust, with orders starting as early as last year, transforming the traditional "off-season" into a bustling period [2] - A merchant specializing in fan apparel has reported significant orders, with the Mexican national team leading at approximately 300,000 units, followed by Argentina at around 200,000 units [2] Group 2: Product Innovation - Merchants are focusing on product design, incorporating local culture and history into their offerings, such as a Brazil-themed jersey that features the color yellow and the word "Samba" [4] - There is a notable increase in product variety, including children's and pet versions of fan apparel, which have gained popularity among international customers [7] Group 3: Intellectual Property and Quality - Many merchants are prioritizing the protection of their creative designs by applying for design and appearance patents to establish a foothold in the international market [6] - The emphasis on design and quality is seen as essential for expanding into global markets, with products like upgraded cheer horns gaining traction [9] Group 4: Production Efficiency - Merchants are focused on meeting order demands efficiently, with one football manufacturing company reporting a monthly production capacity exceeding 100,000 units [11] - Production plans are being optimized, and additional shifts are being added to ensure timely delivery of orders [11] Group 5: Broader Sports Engagement - The rise of grassroots sports events has increased demand for trophies and medals, with local leagues contributing to a growing market for these products [13] - The trend of "全民健身" (national fitness) is making trophies and medals a necessity for various community sports events [13] Group 6: Yiwu's Global Market Position - Yiwu continues to solidify its status as a major player in the global market for small commodities, particularly in the sports sector [15]

Core Viewpoint - The upcoming 2026 FIFA World Cup is driving a surge in sports-related consumption in Yiwu, Zhejiang, which is known as a global hub for small commodities, leading to increased sales of sports and related products [1][2]. Group 1: Market Dynamics - In Yiwu International Trade City, the sports goods section has seen a significant increase in orders for fan apparel, with a notable demand for jerseys from teams like Mexico, Argentina, and Brazil, with Mexico's orders reaching approximately 300,000 pieces and Argentina's around 200,000 pieces [3][11]. - The sales season, typically considered off-peak, has become lively since last year, with orders starting to come in as early as May and June [3][11]. Group 2: Product Innovation - Merchants are focusing on product design, incorporating local culture and elements into their merchandise, such as a Brazilian jersey that features the color yellow and the word "Samba" to resonate with fans [6][10]. - New product variations, including children's and pet versions of fan apparel, have been introduced, appealing to a broader customer base, particularly overseas [8]. Group 3: Intellectual Property and Quality - There is a growing emphasis on protecting creative designs through patents, as merchants recognize the importance of intellectual property for establishing a foothold in international markets [10]. - Quality control is prioritized, with manufacturers ensuring timely and high-quality delivery of products, such as a football factory producing over 100,000 units monthly [14]. Group 4: Broader Sports Economy - The rise of local sports leagues and the increasing popularity of fitness activities have created a demand for trophies and medals, with orders from grassroots events becoming more common [16].