Core Insights - Shuhua Sports reported a revenue of 614 million yuan and a net profit of 20.18 million yuan for the first half of the year, emphasizing its commitment to becoming a "scientific sports service provider" and enhancing its brand image and international influence [1] - The company is actively contributing to China's sports industry transformation and aims to support the goal of building a modern sports power by 2035 through technological innovation [1] Group 1: AI Integration in Fitness - AI is significantly transforming the smart fitness equipment landscape, with Shuhua Sports integrating DeepSeek technology into its products, creating a complete technical loop for data collection and personalized exercise plans [2] - The launch of the first AI gym in China, featuring Shuhua's AI products, marks a new chapter in the industry's shift towards intelligent development [2] Group 2: Focus on Higher Education - Shuhua Sports has developed a comprehensive "full-stage coverage" customized solution for university fitness spaces, balancing the needs of high-level sports teams and general student safety [3] - The durability of Shuhua's products, such as the 66 series strength equipment, exceeds industry standards, significantly reducing maintenance costs for universities [3] Group 3: Partnerships and Market Presence - Shuhua Sports has established itself as a preferred partner for over a thousand universities, including prestigious institutions like Tsinghua University and Peking University, by creating a smart sports ecosystem [4] Group 4: Commitment to Innovation - By mid-2025, Shuhua Sports aims to hold 20 invention patents and over 380 utility and design patents, showcasing its commitment to innovation and industry standards [5] - The company collaborates with top universities and research institutions to enhance its research and development capabilities, ensuring continuous growth and technological support [6] Group 5: Future Strategy - Shuhua Sports plans to focus on four strategic areas: product excellence, brand strength, channel depth, and operational efficiency, with the vision of becoming a global leader in the sports service industry [6]