BioFit数智力量系列

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舒华体育亮相2025中国体博会 以技术与场景创新助力科学运动
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-27 02:05
Core Viewpoint - Shuhua Sports showcased its innovative capabilities at the 2025 China International Sporting Goods Expo, emphasizing AI-driven health trends and market leadership through various product launches and certifications [1][3][8]. Group 1: Product Innovations - Shuhua Sports introduced the AI-enabled "Shuhua Variable Sensation Treadmill" and the "BioFit Smart Strength Series," designed to enhance user experience by providing personalized fitness coaching and real-time performance monitoring [3][5]. - The Variable Sensation Treadmill utilizes SRC intelligent algorithms to monitor various running metrics, offering optimization suggestions for safer and more efficient running [3][5]. - The BioFit Smart Strength Series features a servo smart system that provides users with detailed assessments of their fitness capabilities, generating personalized training prescriptions [5][7]. Group 2: Market Position and Recognition - Shuhua Sports received four authoritative market position certifications, including "Leading Global Sales in 100 Countries and Regions" and "Top Sales in High-End Home Treadmills in China," highlighting its competitive edge in both domestic and international markets [3][8]. - The company has actively pursued technological innovation in the fitness sector, launching several groundbreaking products that integrate AI technology, thereby enhancing the overall fitness experience [8][11]. Group 3: Health Promotion Initiatives - The "Shuhua Sports Health Promotion Center" was introduced, focusing on proactive health management and the development of exercise prescriptions for various health conditions, aligning with national health strategies [8][9]. - This center aims to create a comprehensive exercise management loop, providing scientific, precise, and individualized exercise plans to prevent diseases and promote recovery [8][9]. Group 4: Future Outlook - Shuhua Sports plans to continue investing in research and development to maintain its competitive advantage, with positive feedback from market partners reinforcing its commitment to innovation [11].
探索零售业变革之道——MBM非常道·与CEO对话第三期
Sou Hu Cai Jing· 2025-05-26 10:08
Core Insights - The 2025 China International Sporting Goods Expo showcased Shua Sports' commitment to innovation in the "AI + Scientific Exercise" domain, emphasizing its role as a leading scientific sports service provider [1][14] - Shua Sports received multiple authoritative market position certifications, highlighting its global sales leadership and dominance in the high-end home treadmill and outdoor fitness equipment markets [5][3] Group 1: Product Innovations - Shua Sports launched the AI-enabled "Shua Smart Running Machine" and "BioFit Smart Strength Series," designed to enhance user experience by providing personalized fitness coaching through AI technology [7][12] - The Shua Smart Running Machine utilizes SRC intelligent algorithms to monitor various running metrics, offering real-time optimization suggestions for safer and more efficient running [8][10] - The BioFit Smart Strength Series incorporates a servo smart system that provides users with personalized training plans based on their fitness assessments, enhancing the strength training experience [12][13] Group 2: Market Position and Recognition - Shua Sports was awarded four significant market position certifications, including recognition as a top seller in over 100 countries and the leading brand in high-end home treadmills and outdoor fitness equipment in China [5][3] - The company’s strong brand influence, product competitiveness, and service reputation were highlighted as key factors contributing to its leading position in the fitness equipment industry [5][3] Group 3: Health and Wellness Initiatives - The "Shua Sports & Chinese Sports Science Society Exercise Health Promotion Center" was introduced, focusing on proactive health management and personalized exercise prescriptions for various health conditions [14][16] - This initiative aligns with national health strategies, aiming to enhance public health through scientifically-based exercise programs and preventive measures [14][16] Group 4: Future Directions - Shua Sports aims to continue its global expansion and innovation in the scientific exercise field, contributing to the development of a healthier society and leading the industry towards a more intelligent and scientific future [16]