Core Insights - The opening of the Serta flagship store in Nanxun, Zhejiang, marks a significant milestone in enhancing sleep quality through innovative products and a unique shopping experience [3][4][6] - The store features a large area dedicated to sleep technology, showcasing various mattress options, including the popular iComfort smart bed series, which has gained substantial sales traction in major cities [3][8] Group 1: Store Opening and Features - The Serta flagship store spans 956 square meters with a striking facade of 770 square meters, designed to attract customers in the picturesque setting of Nanxun [3] - The store offers 32 unique experience beds, allowing customers to test various mattress types, catering to different age groups and sleep preferences [3][4] - The iComfort smart bed series is particularly popular, with over 30% of sales in major cities attributed to smart products, highlighting a growing consumer interest in advanced sleep solutions [3][6] Group 2: Customer Experience and Offerings - The flagship store provides a one-stop shopping experience, guiding customers from selection to purchase, ensuring that families can find suitable sleep solutions for all members [4] - The iComfort smart bed series addresses common sleep issues with features like a sleep-inducing function and snore detection, enhancing overall sleep quality [6][8] - Promotional activities, such as discounts and bundled offers, are currently available, encouraging customers to explore the range of products [8][9]