点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客 户，用作新媒体形势下研究信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿 订阅、接收或使用本订阅号中的任何信息。本订阅号难以设置访问权限，若给您造成不便， 敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相关人员为光大 证券的客户。 报告摘要 事件： 公司发布2025年中报，1H2025实现营收40.2亿元，同比+1.6%，实现归母净利润2.7亿元，同比+14.0%； 其中1Q/2Q2025实现营收17.3/22.9亿元，同比-1.8%/+4.3%，实现归母净利润0.7/2.0亿元，同 比-4.0%/+22.4%。 点评： 业绩稳健增长，自主品牌业务表现亮眼 1H2025公司毛利率为36.3%，同比+1.5pcts。2Q2025公司毛利率为38.4%，同比+2.6pcts。公司毛利率同比 提升，主要原因系业务结构优化升级、高毛利率零售业务收入占比增大，以及持续推进降本增效、供应链 成本有所降低。 1H2025公司期间费用率为28.3%，同比+0.5pcts，其中销 ...

Core Insights - Over 300 million people in China suffer from sleep disorders, indicating a significant market opportunity for effective sleep solutions [1] - A strategic collaboration between Xilinmen and Qiangnao Technology has led to the launch of the "Baobao·BrainCo" AI mattress, marking a new era in sleep technology focused on brainwave-level precision intervention [3][9] Group 1: Technology and Innovation - The "Baobao·BrainCo" AI mattress integrates brainwave analysis with sleep solutions, enabling precise interventions to enhance sleep quality [3] - Qiangnao Technology's brain-machine interface technology offers three key advantages: high precision, rapid monitoring, and extensive parameter tracking, facilitating effective sleep interventions [5] - The technology utilizes PSG as a medical gold standard for sleep monitoring, ensuring high accuracy while being user-friendly [6] Group 2: Product Development and Market Strategy - Xilinmen has combined its expertise in material mechanics and environmental optimization with Qiangnao's brain-machine interface technology to create a groundbreaking sleep product [7] - The goal extends beyond a single product; Xilinmen aims to develop a comprehensive sleep ecosystem, including a unified sleep technology app for data synchronization across various scenarios [9] - Future plans include leveraging Xilinmen's presence in the hospitality sector to offer customized sleep solutions for hotel guests, expanding the application of smart sleep technology [9]

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook for growth and profitability recovery in 2025 [1]. Core Viewpoints - The company, as a leader in the mattress industry, is currently facing short-term performance pressure due to insufficient demand and intensified industry competition. However, it possesses leading technology and a comprehensive product matrix, with strong online retail performance. The company is expected to return to growth and release profits in 2025, driven by national subsidy policies [1]. - In 2024, the company achieved revenue of 8.729 billion yuan, a year-on-year increase of 0.6%, and a net profit attributable to shareholders of 322 million yuan, a year-on-year decrease of 24.8% [1]. - The company has successfully upgraded its core technology modules based on its self-created "three-stage sleep aid theory," maintaining a leading position in the offline market and achieving record sales in its online product series [2]. Summary by Sections Revenue Performance - In 2024, the company's revenue from various product categories was as follows: mattresses (5.27 billion yuan, +5.1%), soft beds (2.44 billion yuan, -8.4%), sofas (720 million yuan, -6.6%), and wooden furniture (170 million yuan, +27.5%) [2]. - For Q1 2025, revenue from mattresses was 1.13 billion yuan (+10.0%), while soft beds, sofas, and wooden furniture saw declines of -18.0%, -26.0%, and +59.0%, respectively [2]. Business Segments - The company's self-owned brand retail segment generated 5.33 billion yuan in 2024, a decrease of 4.7%, with online sales growing by 9.9% to 1.98 billion yuan, while offline sales fell by 11.6% to 3.35 billion yuan [3]. - The self-owned brand engineering segment saw a revenue increase of 31.0% in 2024, reaching 560 million yuan, with Q1 2025 revenue at 120 million yuan (+11.5%) [3]. - OEM revenue in 2024 was 2.55 billion yuan (+9.2%), while cross-border e-commerce revenue was 290 million yuan (-11.6%) [3]. Profitability and Financial Metrics - The company's gross margin for 2024 was 33.67%, a decrease of 0.70 percentage points year-on-year, primarily due to increased competition and changes in product structure [4]. - The net profit margin for 2024 was 3.69%, down 1.25 percentage points year-on-year, attributed to increased sales expense ratios [4]. - The company maintained a healthy cash flow, with operating cash flow of 787 million yuan in 2024, and a dividend payout of 273 million yuan, resulting in a payout ratio of 84.73% [6]. Future Earnings Forecast - The company is projected to achieve net profits of 420 million yuan, 450 million yuan, and 490 million yuan for the years 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 14.3X, 13.2X, and 12.3X [6].

Core Viewpoint - The company faces performance pressure due to a deep adjustment in the real estate industry, leading to mixed results in revenue and profit for 2024 [2][3]. Financial Performance - The company reported a revenue of approximately 8.73 billion yuan, a year-on-year increase of 0.59%, while net profit attributable to shareholders was about 322 million yuan, a decline of 24.84% [2]. - Operating cash flow decreased by 37.2% to approximately 787 million yuan, and basic earnings per share fell by 23.42% to 0.85 yuan [2]. - Revenue from soft beds and related products dropped by 8.39% to 2.44 billion yuan, and sofa business revenue decreased by 6.55% to 719 million yuan [2][3]. Market Segmentation - The company's export business grew significantly, accounting for 25% of total revenue, with a year-on-year increase of 27.46%, while domestic market revenue declined by 7.25 percentage points [2]. - In 2024, domestic and foreign market revenues were approximately 6.47 billion yuan and 2.13 billion yuan, respectively, with domestic revenue down 6.4% and foreign revenue up 27.46% [3]. Cost Structure - The company experienced an increase in "three expenses" (sales, management, and financial expenses), with total expenses reaching 1.87 billion yuan, 463 million yuan, and 309 million yuan, respectively, marking increases of 6.35%, 9.59%, and 164.95% [4]. - The rise in expenses was attributed to increased brand promotion, online sales costs, employee compensation, and interest expenses [4]. Industry Dynamics - The mattress industry in China is characterized by a large number of small companies, with increasing competition among leading brands [5]. - The company is focusing on the sleep technology sector, transitioning from traditional manufacturing to technology-driven products, aiming for differentiation [5][6]. Future Strategy - The company plans to deepen its focus on the sleep technology sector, enhancing sales capabilities, quality control, cost reduction, and innovation [6]. - The mattress industry is expected to accelerate towards smart and health-oriented products, driven by consumer demand for technology and personalized experiences [6].