Core Viewpoint - The 2025 Online East China Fishing Festival and "Zhoushan Seafood Online Consumption Season" was launched, focusing on integrating e-commerce with the Zhoushan seafood industry to establish a platform for the next decade [1][15]. Group 1: Event Overview - The event was inaugurated on September 19, guided by the Zhejiang Provincial Department of Commerce and hosted by Zhoushan's Commerce Bureau, marking the beginning of the second decade of online fishing festivals [1]. - The theme "Catch the Sea, Enjoy the Island" emphasizes innovation while building on the previous decade's branding efforts [1]. Group 2: Consumption Activities - The festival features three segments: "Fun - Fishing Songs at Dusk," "Delicious - Endless Seafood Flavors," and "Beautiful - Picturesque Fishing Scenes," utilizing various consumption scenarios like e-commerce live streaming and offline markets [3]. - Major e-commerce platforms such as Taobao, Douyin, JD.com, and Kuaishou participated, along with well-known MCN organizations, enhancing the event's reach [3]. Group 3: Logistics and Delivery - Douyin introduced a special sales section for Zhoushan seafood, while Taobao focused on brand promotion to connect fresh seafood directly with consumers nationwide [5]. - JD Logistics launched special logistics packages for cost-effective direct shipping of seafood, ensuring freshness reaches consumers promptly [5]. Group 4: Local Experience - The event integrated online and offline experiences, with local merchants setting up stalls and live streaming at the Zhoushan fishing port, promoting local seafood and marine culture [7]. - Innovative local products like "Big Yellow Croaker Bun" were showcased alongside traditional specialties, creating a vibrant food hub [9]. Group 5: Influencer Engagement - The festival invited various online influencers and food enthusiasts to promote Zhoushan's unique seafood offerings through live streaming and short videos, enhancing consumer engagement [10][11]. - The collaboration with popular content creators aimed to elevate the online consumption season's visibility and drive sales [11]. Group 6: Industry Impact - Over the past decade, Zhoushan has successfully merged traditional industry timelines with consumer trends, transforming "Zhoushan Fresh" into a high-quality online consumption keyword [13]. - Zhoushan has become a key hub for distant ocean fishing, with significant market shares in squid, tuna, and mackerel imports, indicating robust growth in seafood consumption [15].