Core Viewpoint - The article discusses the intense price war between DJI and Insta360, highlighting the competitive dynamics and marketing strategies employed by both companies in the smart hardware sector [2][4][5]. Group 1: Price War Dynamics - DJI initiated significant price cuts on popular products, with reductions reaching up to ¥1500 for the Mini 4 Pro and ¥950 for the Action 4, leading to consumer backlash from those who purchased at full price [5][6]. - Insta360's founder, Liu Jingkang, humorously acknowledged DJI's price cuts, suggesting that their actions may have influenced DJI's decision, and offered incentives for customers who purchased DJI products during the discount period [4][7]. - The competition has escalated as both companies seek new growth opportunities in each other's core markets due to saturation in their primary segments [5][19]. Group 2: Market Position and Growth Opportunities - Insta360 has seen its market capitalization rise significantly since its IPO, reaching over ¥1100 billion, but faces growth limitations in the panorama camera market, which is projected to grow from ¥5.03 billion in 2023 to ¥7.85 billion by 2027 [17][19]. - The global drone market presents a more promising opportunity, with forecasts predicting growth from $26.12 billion in 2025 to $40.56 billion by 2030, indicating a compound annual growth rate of 9.2% [23]. - Insta360's entry into the drone market is supported by its existing technology in imaging systems and smart algorithms, allowing for a more seamless transition into this new segment [24]. Group 3: Competitive Strategies - Both companies are expanding their marketing and sales efforts, with DJI increasing its market team and Insta360 ramping up advertising budgets to capture market share [15][19]. - The competition has extended beyond products to include pricing, channels, and talent acquisition, with Insta360 hiring former DJI employees to strengthen its sales strategy [15][19]. - The financial impact of the price war is evident, with Insta360's revenue growth of 51.17% in the first half of 2025, but a minimal increase in net profit, indicating pressure on profit margins due to increased spending on R&D and marketing [34][36]. Group 4: Future Outlook - The ongoing price war is expected to evolve into a competition focused on ecosystem integration, AI capabilities, and user experience, pushing both companies to innovate and improve their offerings [37]. - While the immediate effects of the price war may be challenging for smaller players like Insta360, the long-term outcome could lead to better products and services for consumers [38].

Core Viewpoint - DJI's recent price reduction on several products has led to significant consumer dissatisfaction, with many feeling "betrayed" after purchasing items shortly before the price drop. This situation has sparked discussions on social media regarding refund and price adjustment rights [3][4][12]. Group 1: Price Reduction Details - DJI has announced price cuts on various products, including the Osmo Pocket 3, which saw a reduction of 700 yuan, and the Mini 4 PRO drone, which dropped by 1478 yuan. Other products like the Action 4 camera also experienced significant price cuts [5][12]. - The Osmo Pocket 3 standard version is currently out of stock both online and in physical stores, indicating high demand following the price drop [6][7]. Group 2: Consumer Reactions and Rights - Many consumers who purchased products before the price drop are seeking refunds or price adjustments, with some successfully obtaining refunds. However, returning items purchased in-store is more challenging compared to online purchases [11][12]. - DJI's official response to the price adjustment states that it is part of a regular promotional strategy for the upcoming Double Eleven shopping festival, and they have communicated this to consumers [4][13]. Group 3: Market Implications and Future Products - Industry analysts speculate that the price reduction may be aimed at clearing inventory for the upcoming Pocket 4, which is expected to launch in 2026. This suggests a strategy to manage product lifecycle and competition [8][12]. - The rapid iteration and frequent price changes in the consumer electronics market necessitate a balance between promotional efficiency and consumer rights, highlighting the need for companies to provide clear communication regarding price changes [13].