Core Viewpoint - The introduction of 1 yuan ice water by Gu Ming reflects a growing trend in the beverage industry where traditional free water options are becoming scarce, and consumers are willing to pay for affordable alternatives [3][4][6]. Group 1: Product Offering - Gu Ming launched a 1 yuan ice water product, which is marketed as a high-value item with pure ingredients, containing only water and ice [3]. - The product is available in a 500ml cup, with pricing varying by region, and is positioned as a cost-effective option compared to other bottled water brands [3][4]. Group 2: Market Context - The bottled water market is becoming increasingly competitive, with brands like Yili and Liangpinpuzi selling water for 3 yuan, and Coca-Cola discontinuing its ice water production in certain areas [3][4]. - The trend indicates that consumers are facing higher prices for bottled water, making Gu Ming's offering appealing in the current market landscape [3][4]. Group 3: Consumer Behavior - Consumers are creatively finding ways to enhance their drinking experience, such as purchasing inexpensive coffee to mix with ice water, showcasing a trend of DIY beverage customization [4]. - The introduction of affordable ice water has led to a surge in consumer interest, with many sharing their experiences on social media, indicating a strong demand for budget-friendly options [8]. Group 4: Operational Challenges - The cost structure of selling 1 yuan ice water presents challenges for stores, as the production costs may exceed the selling price, leading to potential losses [6]. - Previous experiences with similar products, such as the 1 yuan ice cup from Mixue Ice City, highlight operational difficulties and consumer backlash when supply cannot meet demand [6][8].