Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash after a controversial fireworks display in the Himalayas, leading to public apologies and a commitment to environmental assessments and actions [1][2][5]. Company Response - Arc'teryx and artist Cai Guoqiang issued apologies, acknowledging the public's concerns regarding ecological impacts and committing to cooperate with third-party evaluations of the environmental effects of the fireworks [2][3]. - The company emphasized the need for a more professional assessment of artistic expressions and a deeper respect for nature, recognizing that their initial intentions did not align with the outcomes [3]. Environmental Impact Concerns - Experts highlighted the negative environmental consequences of fireworks in fragile ecosystems like the Himalayas, questioning the validity of claims regarding biodegradable materials and ecological protection [4][5]. - The ecological significance of the Tibetan Plateau was underscored, noting its role as a habitat for endangered species and the challenges of environmental recovery in high-altitude areas [3][4]. Market Implications - The incident serves as a cautionary tale for brands attempting to leverage artistic marketing while neglecting environmental responsibilities, suggesting that consumer trust is increasingly tied to genuine commitments to sustainability [5][6]. - Arc'teryx's parent company, Amer Sports, is set to go public in early 2024, and the fallout from this incident may impact its market positioning and consumer perception [5][6].

这场艺术烟花名为《升龙》，现场视频显示，9月19日傍晚，点火后，三幕彩色烟花沿着山脊依次燃 放。此次活动举办地在西藏自治区日喀则市江孜县热龙乡，公开资料显示，这里位于江孜县东部，平均 海拔4600米以上，在高原燃放烟花的行为引发了环保争议。 新京报记者 左琳 编辑 甘浩 校对 张彦君 近日，户外品牌始祖鸟联手艺术家蔡国强在喜马拉雅山脉燃放艺术烟花引发争议。9月20日，当地生态 环境局相关负责人针对此事回应称，活动手续合规，目前当地生态未受破坏。 主办方解释，该项目所选用的烟花彩色粉均为生物可降解材料，并在国际奥委会及日本、美国、欧洲等 多地的燃放验证中，确认其污染物排放符合环保标准。本次燃放等级为V级（最低风险等级），噪音与 光污染均远低于夜间焰火，避免了对环境和公众的额外干扰。在生态保护层面，项目团队制订了"预防 一监测一恢复"的全链条方案：燃放前已将牧民牲畜转移至安全距离，并通过盐砖引导鼠兔等小型动物 离开燃放区，燃放后立即清理残留物，并对草甸、农田进行翻土与植被修复，确保不留生态隐患。 日喀则市生态环境局江孜县分局一位负责人告诉新京报记者，此次活动在生态环境局备案过，手续也合 规，由于烟花使用的是环保材 ...