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央企重塑珠宝行业中华美学 国潮爆款亮相第五届消博会
Core Viewpoint - China Jewelry, a subsidiary of Poly Group, showcased its innovative jewelry designs at the Consumer Expo, emphasizing the integration of traditional culture and modern aesthetics to promote Chinese aesthetics globally [2][3]. Group 1: Event Overview - The event featured a product launch titled "Ancient Charm and New Life, Tide of China," attended by notable figures from various sectors [2]. - China Jewelry is a state-owned enterprise under the supervision of the State-owned Assets Supervision and Administration Commission [2]. Group 2: Cultural and Aesthetic Integration - The theme of the event focused on how jewelry can collaborate with cultural IP to reshape modern expressions of Chinese aesthetics [2]. - The exhibition design was inspired by traditional Chinese garden aesthetics, creating an immersive experience that reflects the brand's unique interpretation of "Chinese aesthetics" [3]. Group 3: Featured Product Lines - The "Dazu Gold" series, created in collaboration with the world heritage site Dazu Rock Carvings, combines traditional elements with contemporary themes appealing to younger audiences [4]. - The "Only This Green" series, supported by the China Oriental Performing Arts Group, merges Song Dynasty aesthetics with modern craftsmanship, showcasing the elegance of Chinese culture [4]. Group 4: Award-Winning Designs - The "Art Language Prosperity" series won a gold award at the third "Tian Gong" Jewelry Design Competition, highlighting the successful fusion of ancient gold techniques with modern design [5]. - The "Good Fortune" series was selected as a high-end luxury gift in the "Global Good Gifts" evaluation, showcasing the charm of Chinese aesthetic jewelry to the world [5].