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河南南阳卧龙区:小艾草“长”成百亿大产业
Zhong Guo Jing Ji Wang· 2025-06-25 08:01
Core Insights - The transformation of mugwort from a wild grass to a profitable and health-oriented crop is highlighted, with significant sales of over 100,000 pieces of mugwort products daily from the company in Nanyang [1] - The development of the mugwort industry in Wolong District is emphasized as a key driver for rural revitalization, with an annual output value nearing 10 billion yuan and over 60,000 people benefiting from increased income [1][2] Industry Development - Wolong District has established a service center and association for mugwort industry development, promoting a "company + cooperative + farmer" model to provide technical guidance and ensure stable purchasing [2] - The district has created a comprehensive "mugwort +" benefit system, including the "Ten Thousand Acupuncturists from Nanyang" initiative, enhancing community access to moxibustion services [2] Technological Advancement - Collaboration with local educational institutions and research organizations has led to the establishment of resource bases and laboratories, resulting in over 30 deep-processing products and a technology contribution rate exceeding 80% [3] - The introduction of digital technology for product traceability allows consumers to track the entire process from planting to processing [3] Market Expansion - The establishment of over 200 moxibustion service institutions has served more than 100,000 people annually, with a 40% increase in industry added value and over 60,000 new jobs created [4] - Participation in over 20 international exhibitions has promoted "Nanyang Mugwort · Wolong Intelligent Manufacturing" globally, with products entering European and American markets and significant growth in export volumes expected from 2024 [4]