全艾优选产业园 开园暨省国学学 会艾草专委会成 立_南方+_南方 plus 10月3日，罗浮 山迎来双盛事 —— 全艾优选 罗浮山健康产业 园开园、广东省 国学学会艾草研 究与发展专业委 员会同步揭牌。 各界嘉宾齐聚这 片葛洪深耕的中 医药圣地，见证 千年艾文化当代 创新，为 "健康 中国" 注入岭南 国学力量。 一脉相承 千年文脉育 "黄 金艾草" 作为岭南中医药 文化发祥地，罗 浮山艾草传奇始 于东晋：葛洪夫 妇在此济世，鲍 姑以红脚艾施 灸，葛洪更在 《肘后备急方》 留存艾灸智慧。 如今，全艾优选 依托罗浮山 "天 然中草药宝 库"，以有机标 准培育的 "黄金 艾草" 入选 "美 丽中国地标农产 品"，践行葛洪 "治已病不如防 未病" 养生理 念。 是扎根科研，联 合高校解读艾草 药理，推动种 植、药材标准 化；二是融合生 长：探索 "艾草 +" 模式，转化 为养生产品与智 能医疗设备；三 是文化传播：借 讲座、研学唤醒 公众对艾草文化 的认同。 同时，专委会将 从庄子 "顺应自 然"、王阳明 "知 三维发力 专委会架起传统 与现代桥 据悉，专委会以 "传承国学精 粹、赋能艾草产 业" 为使命，明 确三 ...

Core Viewpoint - The article highlights the cultural significance and health benefits of mugwort in Qichun, Hubei, emphasizing its role in traditional practices and the growing industry surrounding it [1]. Group 1: Cultural Significance - Mugwort is deeply embedded in the local culture of Qichun, with traditions such as using it for health rituals at significant life events like birth, marriage, and death [1]. - The local saying "家有三年艾，郎中不用来" reflects the reliance on mugwort for health and wellness in the community [1]. - The practice of using mugwort in various forms, such as foot baths in spring and summer and medicinal applications in winter, showcases its integral role in daily life [1]. Group 2: Industry Development - The Qichun region is focusing on the "medicine-tourism integration" strategy to develop a health-oriented industry, with mugwort cultivation and products at the forefront [1]. - The recognition of "Qichun Moxibustion Therapy" as a national intangible cultural heritage project in 2021 indicates the growing importance and potential of the mugwort industry [1]. - The article suggests that the mugwort industry is thriving, driven by both cultural heritage and modern health trends [1].

Group 1 - The core viewpoint of the articles highlights the successful participation of Guizhou Zhi'ai Biotechnology Co., Ltd. in the Third Asian Women Entrepreneurs Conference, showcasing their innovative business model and product offerings [2][3] - Guizhou Zhi'ai operates a full industry chain focusing on the cultivation, research, production, and trade of mugwort, leveraging the region's unique geographical and climatic advantages [2] - The company has established nearly 10,000 acres of mugwort cultivation bases, positively impacting over 100 households and 444 individuals in poverty alleviation through a "company + cooperative + farmer" model [2] Group 2 - The company achieved significant sales results at the conference, with products like eye masks and moxibustion patches selling out within the first half hour [2] - Guizhou Zhi'ai is expanding its international market presence, having previously focused on Malawi, and is now establishing connections with clients in Malaysia, which will serve as a springboard for further expansion into Southeast Asia [3] - The company aims to position "Guizhou Mugwort" as a distinctive brand that combines health value and cultural significance, reflecting a strategic shift towards internationalization [3]

Core Insights - The article highlights the ecological and economic significance of wild mugwort (艾草) in the Xiashan Reservoir area, emphasizing its transformation from a common plant to a valuable resource known as "gold in grass" due to its high-quality properties and the region's pristine environment [3][4][5]. Group 1: Ecological Value - The Xiashan Reservoir, as the largest in Shandong, provides a unique ecosystem that supports the growth of wild mugwort, characterized by small leaves, dense veins, and high essential oil content, making it highly regarded in the industry [3][4]. - The implementation of the "Three Clean and One Net" initiative has transformed previously neglected areas into thriving mugwort fields, enhancing soil quality and promoting ecological health through the plant's natural pest-repelling and antibacterial properties [4][5]. Group 2: Economic Impact - The development of the mugwort industry is driven by the Shandong Aifutang Health Technology Group, which integrates ecological principles into a comprehensive health industry model, encompassing scientific planting, standardized harvesting, and product development [5][6]. - The flourishing mugwort industry not only generates income for local farmers through land rental and employment but also contributes to a sustainable economic cycle that attracts further investment in ecological protection and green industry development [6][7].

Core Viewpoint - The development of the mugwort industry in the Xia Mountain area of Shandong Province exemplifies the successful implementation of the "Two Mountains" theory, showcasing how ecological benefits can translate into economic advantages through sustainable practices [1][3][5]. Group 1: Company Overview - Shandong Aifutang Health Technology Group Co., Ltd. has a processing capacity of 500 tons annually, producing over 30 products derived from mugwort, including moxibustion sticks, essential oils, and automotive accessories [1]. - The company leverages the region's favorable ecological conditions to promote the ecological and health industry, integrating leisure health, elder care, and cultural tourism [1][3]. Group 2: Ecological and Economic Impact - The Xia Mountain area has implemented the "Three Clean and One Clear" initiative, transforming scattered land into productive resources, which improves the rural ecological environment while enhancing soil structure and fertility [3]. - The integration of ecological restoration and mugwort industry development has led to significant economic benefits, contributing to rural revitalization and allowing farmers to share in the "ecological dividends" [3][5]. Group 3: Sustainable Development Practices - The company actively participates in public welfare and promotes the accessibility of moxibustion, attracting more resources for ecological construction and industry development [5]. - The relationship between a healthy ecological environment and the growth of green industries creates a virtuous cycle, fostering economic development alongside ecological protection [5].

Core Viewpoint - The opening of the Z182 train line has significantly boosted the local economy in Qichun, enhancing the logistics and market reach of the Qichun mugwort industry, which has an annual output value exceeding 5 billion yuan and supports over 300 enterprises [1][5]. Group 1: Economic Impact - The Qichun mugwort industry has seen its annual output value surpass 50 billion yuan, driven by improved logistics and transportation [1]. - The introduction of the Z182 train has reduced travel time to the Pearl River Delta by 40%, facilitating easier access for local farmers and businesses [2]. - The logistics costs for local enterprises have decreased by over 10%, resulting in additional annual profits of over 10 million yuan for the industry [3]. Group 2: Talent and Innovation - The railway has attracted talent back to Qichun, including a team of researchers and developers who are innovating new products in the mugwort sector [4]. - The establishment of a "railway cold chain" has enabled fresh mugwort leaves to be delivered to national pharmaceutical companies within 24 hours [5]. - The online sales of mugwort products have surged by 240% since the railway's opening, with significant increases in video views and brand engagement on social media platforms [5]. Group 3: Community and Cultural Integration - Local farmers are now able to sell their products more efficiently, with the promise of higher prices due to improved logistics [1]. - The railway has become a cultural connector, allowing for the promotion of Qichun's traditional products through modern marketing channels like short videos [4]. - The brand value of Qichun mugwort has reached 14.258 billion yuan, contributing to the employment of 300,000 people in the industry [5].

Core Insights - The transformation of mugwort from a wild grass to a profitable and health-oriented crop is highlighted, with significant sales of over 100,000 pieces of mugwort products daily from the company in Nanyang [1] - The development of the mugwort industry in Wolong District is emphasized as a key driver for rural revitalization, with an annual output value nearing 10 billion yuan and over 60,000 people benefiting from increased income [1][2] Industry Development - Wolong District has established a service center and association for mugwort industry development, promoting a "company + cooperative + farmer" model to provide technical guidance and ensure stable purchasing [2] - The district has created a comprehensive "mugwort +" benefit system, including the "Ten Thousand Acupuncturists from Nanyang" initiative, enhancing community access to moxibustion services [2] Technological Advancement - Collaboration with local educational institutions and research organizations has led to the establishment of resource bases and laboratories, resulting in over 30 deep-processing products and a technology contribution rate exceeding 80% [3] - The introduction of digital technology for product traceability allows consumers to track the entire process from planting to processing [3] Market Expansion - The establishment of over 200 moxibustion service institutions has served more than 100,000 people annually, with a 40% increase in industry added value and over 60,000 new jobs created [4] - Participation in over 20 international exhibitions has promoted "Nanyang Mugwort · Wolong Intelligent Manufacturing" globally, with products entering European and American markets and significant growth in export volumes expected from 2024 [4]

Core Viewpoint - The article discusses the rising popularity and commercialization of mugwort (艾草) in China, particularly during the Dragon Boat Festival, highlighting its cultural significance and the emergence of a lucrative market around it [10][58]. Group 1: Cultural Significance - Mugwort is traditionally associated with the Dragon Boat Festival, symbolizing health and safety, and is often sold in decorative bundles [6][10]. - The modern interpretation of the festival emphasizes creating a festive atmosphere, especially among young urban dwellers who may not participate in traditional activities [13][17]. - The act of hanging mugwort is steeped in cultural practices and beliefs, with various rules and customs surrounding its use [21][25]. Group 2: Market Potential - The mugwort industry in China has shown significant growth, with a production volume of 300,000 tons in 2020 and a compound annual growth rate of 9.5% [59][60]. - Major production areas include Hubei and Henan, with the industry generating over 10 billion yuan annually in Nanyang alone [60][62]. - The medicinal properties of mugwort contribute to its marketability, being recognized in both traditional Chinese medicine and Western medicine for its anti-inflammatory effects [63][66]. Group 3: Consumer Behavior - Consumers are increasingly drawn to mugwort products not just for their medicinal claims but also for their emotional and aesthetic value, particularly during cultural festivals [92][96]. - The pricing of mugwort products can be high, with some items like mugwort bundles priced at 29.9 yuan and other products reaching into the thousands [71][86]. - There is a growing trend of consumers purchasing mugwort products for the perceived emotional benefits rather than their actual therapeutic effects [98][100].

Core Viewpoint - The article discusses the rising popularity and commercialization of mugwort (艾草) in China, particularly during the Dragon Boat Festival, highlighting its cultural significance and the emergence of a lucrative market around it [1][7][87]. Group 1: Cultural Significance - Mugwort is traditionally associated with the Dragon Boat Festival, symbolizing good fortune and health, often sold in decorative bundles priced at 29.9 yuan [2][5][6]. - The practice of hanging mugwort is steeped in cultural rituals, with specific guidelines that have been passed down through generations, indicating its deep-rooted significance in Chinese culture [17][21][24]. Group 2: Market Dynamics - The mugwort industry has shown substantial growth, with a production volume of 300,000 tons in 2020 and a compound annual growth rate of 9.5% [59][60]. - Major production areas include Hubei and Henan, with Nanyang alone housing nearly 2,000 related enterprises, contributing to an annual output value exceeding 10 billion yuan [62][64]. Group 3: Product Diversification - The market has expanded beyond traditional uses, with products like mugwort soap, fabric, and various health-related items emerging, often priced at a premium [71][72]. - Despite the high prices, many products lack substantial medicinal value, leading to consumer skepticism regarding their efficacy [74][90]. Group 4: Emotional and Psychological Aspects - The appeal of mugwort products often lies in their emotional value rather than their practical benefits, with consumers seeking a sense of well-being and cultural connection [94][100]. - The concept of "emotional value" is emphasized, as consumers are willing to pay for the experience and symbolism associated with mugwort, rather than its medicinal properties [99][106].