艾草是极具生命力的植物，每到梅雨季节，它们在田间垄上肆意生长，一片绿色的浪花随风起伏。近年 来，家乡致力于"药旅联动"，打造大健康特色产业，艾草产业正蓬勃发展。 （作者为香港都会大学学生） （文章来源：人民日报） "家有三年艾，郎中不用来"，在我的家乡湖北蕲春，坊间至今流传着这样的一句谚语。由于地处大别山 南麓，湿气较重，人们常常用艾草来熏屋子、驱虫子。仲夏时节，村民们用石臼把艾叶捣成糊状，与糯 米搅拌制作"艾粑"，还会将艾草晒干后装入布袋做成香囊，用五彩线系在床沿，以求健康。2021 年，"蕲春艾灸疗法"被列入国家级非物质文化遗产代表性项目名录。 在鄂东的这座小城，这株小草伴随着我们一生的"大事"。从小祖父就告诉我，蕲春人一辈子要洗三次艾 水澡，一次是出生的第三天，一次是结婚，一次是离世。 日常生活也离不开它。春夏泡艾脚、秋冬洗艾澡，端午插艾叶、肚疼吞艾草。小时候夜里受凉肚子痛， 母亲便会精心挑选几根陈年老艾，烘烤后用棉布包裹，轻轻放到我的肚脐上。第二天早上起来，就又生 龙活虎了。如今，我在外地求学，母亲寄来一个用家乡陈艾制成的棉枕，枕上它后，我仿佛又回到了沾 着泥土和艾叶清香的故乡，夜夜酣眠。 ...

8月13日下午，在贵阳国际生态会议中心举行的第三届亚洲女企业家大会贸易对接会上，贵州省贵之艾生物科技有限公司（以下简称贵之艾）展台前顾客络 绎不绝。 三审 岳振 此次参会，贵之艾不仅收获了亮眼的销售数据，更实现了市场布局的战略性突破。"过去我们的海外市场主要是非洲的马拉维共和国，这次通过大会平台， 成功对接到马来西亚的客户，为进一步开拓海外市场奠定了基础。"张茜表示，大会将客人"请进来"，给我们搭建了沟通交流的平台，提供了新的发展资 讯，相比传统海外拓展市场节省不少沟通成本，并且企业家们分享的经验更让团队明确了"品牌出海+文化输出"的发展路径。 贵之艾正以国际化视野重构产业版图。张茜透露，下一步将以马来西亚为支点，辐射东南亚市场，让"贵州艾草"成为兼具健康价值与文化内涵的特色名片。 贵州日报天眼新闻记者 牟绍莉 编辑 刘力维 二审 王淑宜 贵之艾作为集艾草种植、研发、生产、贸易于一体的全产业链企业，依托贵州得天独厚的地理优势和气候条件，结合现代科技，严选道地药材，与北京中医 药大学、贵州中医大学、黔西南民族职业技术学院等多家院校合作，专注研发贵艾系列养生产品。该公司以"公司+合作社+农户"模式打造近万亩艾草种 ...

Core Viewpoint - The opening of the Z182 train line has significantly boosted the local economy in Qichun, enhancing the logistics and market reach of the Qichun mugwort industry, which has an annual output value exceeding 5 billion yuan and supports over 300 enterprises [1][5]. Group 1: Economic Impact - The Qichun mugwort industry has seen its annual output value surpass 50 billion yuan, driven by improved logistics and transportation [1]. - The introduction of the Z182 train has reduced travel time to the Pearl River Delta by 40%, facilitating easier access for local farmers and businesses [2]. - The logistics costs for local enterprises have decreased by over 10%, resulting in additional annual profits of over 10 million yuan for the industry [3]. Group 2: Talent and Innovation - The railway has attracted talent back to Qichun, including a team of researchers and developers who are innovating new products in the mugwort sector [4]. - The establishment of a "railway cold chain" has enabled fresh mugwort leaves to be delivered to national pharmaceutical companies within 24 hours [5]. - The online sales of mugwort products have surged by 240% since the railway's opening, with significant increases in video views and brand engagement on social media platforms [5]. Group 3: Community and Cultural Integration - Local farmers are now able to sell their products more efficiently, with the promise of higher prices due to improved logistics [1]. - The railway has become a cultural connector, allowing for the promotion of Qichun's traditional products through modern marketing channels like short videos [4]. - The brand value of Qichun mugwort has reached 14.258 billion yuan, contributing to the employment of 300,000 people in the industry [5].

Core Insights - The transformation of mugwort from a wild grass to a profitable and health-oriented crop is highlighted, with significant sales of over 100,000 pieces of mugwort products daily from the company in Nanyang [1] - The development of the mugwort industry in Wolong District is emphasized as a key driver for rural revitalization, with an annual output value nearing 10 billion yuan and over 60,000 people benefiting from increased income [1][2] Industry Development - Wolong District has established a service center and association for mugwort industry development, promoting a "company + cooperative + farmer" model to provide technical guidance and ensure stable purchasing [2] - The district has created a comprehensive "mugwort +" benefit system, including the "Ten Thousand Acupuncturists from Nanyang" initiative, enhancing community access to moxibustion services [2] Technological Advancement - Collaboration with local educational institutions and research organizations has led to the establishment of resource bases and laboratories, resulting in over 30 deep-processing products and a technology contribution rate exceeding 80% [3] - The introduction of digital technology for product traceability allows consumers to track the entire process from planting to processing [3] Market Expansion - The establishment of over 200 moxibustion service institutions has served more than 100,000 people annually, with a 40% increase in industry added value and over 60,000 new jobs created [4] - Participation in over 20 international exhibitions has promoted "Nanyang Mugwort · Wolong Intelligent Manufacturing" globally, with products entering European and American markets and significant growth in export volumes expected from 2024 [4]

Core Viewpoint - The article discusses the rising popularity and commercialization of mugwort (艾草) in China, particularly during the Dragon Boat Festival, highlighting its cultural significance and the emergence of a lucrative market around it [10][58]. Group 1: Cultural Significance - Mugwort is traditionally associated with the Dragon Boat Festival, symbolizing health and safety, and is often sold in decorative bundles [6][10]. - The modern interpretation of the festival emphasizes creating a festive atmosphere, especially among young urban dwellers who may not participate in traditional activities [13][17]. - The act of hanging mugwort is steeped in cultural practices and beliefs, with various rules and customs surrounding its use [21][25]. Group 2: Market Potential - The mugwort industry in China has shown significant growth, with a production volume of 300,000 tons in 2020 and a compound annual growth rate of 9.5% [59][60]. - Major production areas include Hubei and Henan, with the industry generating over 10 billion yuan annually in Nanyang alone [60][62]. - The medicinal properties of mugwort contribute to its marketability, being recognized in both traditional Chinese medicine and Western medicine for its anti-inflammatory effects [63][66]. Group 3: Consumer Behavior - Consumers are increasingly drawn to mugwort products not just for their medicinal claims but also for their emotional and aesthetic value, particularly during cultural festivals [92][96]. - The pricing of mugwort products can be high, with some items like mugwort bundles priced at 29.9 yuan and other products reaching into the thousands [71][86]. - There is a growing trend of consumers purchasing mugwort products for the perceived emotional benefits rather than their actual therapeutic effects [98][100].

Core Viewpoint - The article discusses the rising popularity and commercialization of mugwort (艾草) in China, particularly during the Dragon Boat Festival, highlighting its cultural significance and the emergence of a lucrative market around it [1][7][87]. Group 1: Cultural Significance - Mugwort is traditionally associated with the Dragon Boat Festival, symbolizing good fortune and health, often sold in decorative bundles priced at 29.9 yuan [2][5][6]. - The practice of hanging mugwort is steeped in cultural rituals, with specific guidelines that have been passed down through generations, indicating its deep-rooted significance in Chinese culture [17][21][24]. Group 2: Market Dynamics - The mugwort industry has shown substantial growth, with a production volume of 300,000 tons in 2020 and a compound annual growth rate of 9.5% [59][60]. - Major production areas include Hubei and Henan, with Nanyang alone housing nearly 2,000 related enterprises, contributing to an annual output value exceeding 10 billion yuan [62][64]. Group 3: Product Diversification - The market has expanded beyond traditional uses, with products like mugwort soap, fabric, and various health-related items emerging, often priced at a premium [71][72]. - Despite the high prices, many products lack substantial medicinal value, leading to consumer skepticism regarding their efficacy [74][90]. Group 4: Emotional and Psychological Aspects - The appeal of mugwort products often lies in their emotional value rather than their practical benefits, with consumers seeking a sense of well-being and cultural connection [94][100]. - The concept of "emotional value" is emphasized, as consumers are willing to pay for the experience and symbolism associated with mugwort, rather than its medicinal properties [99][106].