文 / 老一枝 湖北蕲春，吴老师站在一片艾草种植地前，向坐在旁边的陈国平问道： " 周边的农民他们愿意种艾吗？ " 所谓 " 艾 " ，在两人的交流中特指蕲艾。 蕲艾是中国国家地理标志产品，也是当前蕲春重要的经济产业名片，陈国平是当地的艾草种植技术员。 陈国平双手一摊，回答说： " 当然愿意，经济收入高。你比种稻谷、种油菜强多了 " 吴老师听完爽朗笑开： " 是这样，老百姓赚钱了就开心。 " 两人交流过程中，旁边的水泥小道上，不时有当地村民骑着三轮车路过，戴着草帽，哼着轻快的调子，然后走进自家的田地里面，观察艾草长势。 吴老师与陈国平在艾草种植地 在 2019 年之前，蕲春还是一个深陷贫困达十六年之久的国家级贫困县。那里基础设施落后、产业薄弱，不少青壮年被迫外出务工，土地撂荒常见，经济发展步履维艰。 但靠着一株艾草，蕲春却在近些年里逐步实现了经济水平的跃迁。 2024 年，蕲春县地区生产总值是 361.56 亿元，这一年，蕲春蕲艾全产业链综合产值 163 亿元。 对蕲春而言，蕲艾毫无疑问是一株 " 黄金草 " 。 那么蕲春是如何通过一株艾草实现百亿逆袭的呢？带着这样的疑问，吴老师专门跑了一趟蕲春找答案。 蕲春 ...

Core Insights - The Dragon Boat Festival is experiencing a surge in cultural and economic activities, with innovative consumption scenarios being created to enhance the festive atmosphere and stimulate consumer spending [1][6][9] Group 1: Dragon Boat Races - Various regions are hosting dragon boat races, with significant participation from local and international teams, showcasing the sport's popularity and cultural significance [2][3] - The 18th Furong River Dragon Boat Championship in Chongqing attracted 21 teams and over 570 participants, highlighting the competitive spirit and community engagement [1][2] Group 2: Cultural Activities and Community Engagement - Educational and experiential activities related to dragon boat culture, such as workshops and food preparation, are being organized to immerse participants in traditional customs [3][4] - Community events in places like Changsha and Wuhan are incorporating traditional games and cultural displays, enhancing local engagement and cultural appreciation [4][5] Group 3: Market Trends and Consumer Behavior - The consumption trend during the Dragon Boat Festival reflects a strong "Guochao" (national trend) atmosphere, with a blend of traditional and modern products driving sales [6][7] - Sales of traditional items like salted duck eggs and艾草 (mugwort) are surging, with logistics networks facilitating nationwide distribution [7][8] Group 4: Tourism and Travel - The upcoming holiday is expected to boost tourism, with increased bookings for accommodations and a rise in interest for cultural and nature-themed travel experiences [8][9] - Various cultural and tourism activities are being organized in cities like Beijing, aiming to attract visitors and enhance their experience of traditional customs [9]

Core Insights - The transformation of mugwort from a wild grass to a profitable and health-oriented crop is highlighted, with significant sales of over 100,000 pieces of mugwort products daily from the company in Nanyang [1] - The development of the mugwort industry in Wolong District is emphasized as a key driver for rural revitalization, with an annual output value nearing 10 billion yuan and over 60,000 people benefiting from increased income [1][2] Industry Development - Wolong District has established a service center and association for mugwort industry development, promoting a "company + cooperative + farmer" model to provide technical guidance and ensure stable purchasing [2] - The district has created a comprehensive "mugwort +" benefit system, including the "Ten Thousand Acupuncturists from Nanyang" initiative, enhancing community access to moxibustion services [2] Technological Advancement - Collaboration with local educational institutions and research organizations has led to the establishment of resource bases and laboratories, resulting in over 30 deep-processing products and a technology contribution rate exceeding 80% [3] - The introduction of digital technology for product traceability allows consumers to track the entire process from planting to processing [3] Market Expansion - The establishment of over 200 moxibustion service institutions has served more than 100,000 people annually, with a 40% increase in industry added value and over 60,000 new jobs created [4] - Participation in over 20 international exhibitions has promoted "Nanyang Mugwort · Wolong Intelligent Manufacturing" globally, with products entering European and American markets and significant growth in export volumes expected from 2024 [4]

Group 1: Event Overview - The 4th China-Central and Eastern European Countries Expo and International Consumer Goods Expo was held from May 22 to May 25 in Ningbo, Zhejiang [1] - The event showcased products from 36 Henan enterprises, highlighting the vitality of "Henan manufacturing" [1] Group 2: Product Highlights - Sunflower Environmental Technology (Henan) Co., Ltd. presented fully biodegradable plant fiber food packaging, marking their first participation in such an expo and reporting significant gains [2] - Nanyang Blue Ocean Senyuan Pharmaceutical Technology Co., Ltd. introduced its mugwort essential oil, developed in collaboration with Henan University of Traditional Chinese Medicine, aiming to promote traditional Chinese culture internationally [2] - The exhibition featured various small yet impactful products, symbolizing Henan's transformation from an agricultural to an industrial province, blending tradition with modernity [2] Group 3: Company Innovations - A model of Yutong's autonomous electric bus attracted attention, with potential business collaboration discussed by international visitors [3] - Super Fusion Digital Technology Co., Ltd. showcased a server designed for image and algorithm training, with a global presence including 10 R&D centers and 6 supply centers [3] - Increasing numbers of Henan companies like Yutong and Super Fusion are expanding internationally, demonstrating resilience and intelligence in navigating complex global trade [3] Group 4: Economic Cooperation - The expo serves as a vital bridge for deepening economic cooperation between China and Central and Eastern European countries, presenting numerous opportunities for participants [4] - Henan's complete industrial system positions it as a key player in various supply chains, while Central and Eastern European countries have strong advantages in traditional industries and a high demand for green and digital transformation [4] - From 2022 to 2024, the cumulative import and export volume between Henan and Central and Eastern European countries is projected to reach 65.36 billion yuan [4]

Group 1 - The upcoming Dragon Boat Festival is driving a peak in the production and sales of traditional foods like zongzi and various handmade crafts [1] - In Taiyuan, workers are busy preparing Jinzhicai zongzi, showcasing the local food production efforts [3][4] - In Licheng County, Changzhi, artisans are crafting traditional sachets, with a focus on intricate designs and the use of aromatic herbs [6] Group 2 - In Wuchuan, Guizhou, over 70,000 acres of highland mugwort are being harvested, with a significant increase in the production of herbal sachets [9] - The 2025 herbal sachet orders have seen a 55% increase compared to the same period last year, indicating a growing market demand [9] - The local plan includes the acquisition of 2,000 tons of mugwort and the production of various mugwort products, projecting an income of 6 million yuan [13] Group 3 - The custom of hanging mugwort during the Dragon Boat Festival is prevalent in many regions, leading to a surge in sales [10][15] - In Nanning, the sales of materials for making sachets, such as mint and lemongrass, have significantly increased, reflecting a rise in consumer interest [17]