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“政策红利+向新而行”释放叠加效应 我国建材家居行业迈向“新”前景
Yang Shi Wang· 2025-12-11 08:36
Core Insights - The building materials and home furnishing industry is accelerating product iteration driven by rising consumer demand for quality living, national policy guidance, and corporate innovation practices [1] - Smart products are gaining popularity among consumers, with significant retail growth and double-digit sales increases reported by companies like Arrow Home [1] - The industry is focusing on human-centered design, healthier low-carbon living environments, and smarter user experiences, creating new systematic and scalable development opportunities [1] - The rise of smart home technology is enhancing convenience and promoting advancements in green, environmentally friendly, safe, and intelligent products [3] Summary by Categories - **Consumer Demand**: There is a continuous upgrade in residents' quality of life demands, leading to a shift towards green, healthy, and smart products in the market [1] - **Product Innovation**: Companies are innovating to meet market needs such as "good house" construction standards and age-friendly product development [1] - **Government and Corporate Support**: The government offers subsidies of 15%-20% for energy-saving and green products, with companies matching this support [1] - **Market Trends**: The smart home sector is emerging as a significant trend, contributing to the overall advancement of the industry [3]