Core Points - The incident involves consumer complaints regarding the production date of a pastry product sold by the company, specifically the "Taro Mud and Red Bean Egg Yolk Pastry Combination" [1][3] - The company conducted an investigation and found discrepancies in the logistics information, leading to confusion about the product's production date [7][8] Group 1 - The issue originated from a consumer's online post on September 15, questioning the production date of the pastry combination ordered on September 9 [1] - The company confirmed that the order was placed on September 9, and the logistics process was initiated on September 10, but the actual product was not shipped until September 11 due to packaging defects [7][8] - The production date on the shipped product was verified to be September 11, 2025, and there was no evidence of pre-printed production dates [8] Group 2 - The company acknowledged the error in the logistics tracking system, which did not align with the actual shipping process, causing misunderstandings for the customer [8] - As a resolution, the company offered a refund for the pastry combination to the affected customer [8] - The company announced a corrective action plan to improve its logistics processes, including enhanced checks for rapid collection and shipping, and increasing personnel involved in the shipping verification process [8]

Core Points - A recent issue arose regarding the logistics information of "胖东来酥饼," where the collection time was reported to be earlier than the production date, leading to customer confusion [1] - The company clarified that there was no premature printing of production dates, attributing the discrepancy to a failure in the standard shipping process by the courier [1][2] - A refund was issued to the affected customer for the "红豆蛋黄酥饼" order due to the misunderstanding caused by the logistics information [1][2] Logistics Investigation - The investigation revealed that the courier completed the outbound process on September 10, but the actual product was not shipped until September 11 due to packaging issues [2] - The tracking information only began updating after the product reached the sorting center on September 12, leading to further confusion for the customer [2] - The company has implemented corrective measures, including a daily verification mechanism for shipments and increasing personnel involved in the shipping process to ensure accuracy in logistics tracking [2]

Summary of the Conference Call for Lihigh Food Company Overview - **Company**: Lihigh Food - **Date of Call**: July 18, 2025 Key Points Industry Dynamics - **Impact of Sam's Club CEO Change**: The new CEO has accelerated product iteration in the bakery section, increasing demands on suppliers for R&D and service response speed. Lihigh Food has maintained stable cooperation with suppliers, with no significant changes in pricing or supplier numbers [2][4][6]. Product Performance - **Sales of New Products**: - Fig Cheese European Bread and Taro Mochi have monthly sales exceeding 10 million. - Creamy Small Square was temporarily taken off the shelf due to seasonal raw material shortages, while the Black Pepper Sausage Puff, upgraded to Cheese Sausage Bread, also achieved over 10 million in sales [2][7]. - **Stable Sales Trends**: Overall sales trends remain stable, with the Taro Mochi product achieving nearly 400 million in sales last year [2][9]. New Product Launches - **Upcoming Products**: - An upgraded version of the Multigrain Cheese Bun is planned for release in the second half of the year, with annualized sales exceeding 100 million in 2023. - Additional new products are pending, with launch dates dependent on customer notifications [2][8]. Seasonal Products - **Ice Cream Cake Sales**: The summer promotion of ice cream cakes has seen significant sales growth, alongside a successful collaboration with a chain restaurant for the Salty Cheese Mochi Ice Cream [2][12]. Production and Supply Chain - **New Pizza Factory**: A new pizza factory is expected to be operational by the end of this year or early next year, with specific output values yet to be determined [2][13]. - **Cream Production Compliance**: The company has prepared for the implementation of new national standards for cream production, with 33% cream already in production and 36% undergoing internal testing [2][14]. Market Competition - **Competitive Landscape**: The cream market is highly competitive, especially for traditional mixed cream. Lihigh Food has introduced higher-end animal cream products, which have performed well, prompting other manufacturers to enter the market [2][15]. Channel Strategies - **Response to Channel Pressures**: In response to pressures in the bakery channel, Lihigh Food has introduced new cream products and frozen baked goods, offering combination discounts to stabilize channels and maintain relationships with key distributors [2][5][16]. Financial Performance - **Raw Material Price Stability**: The company employs strategies such as locking orders and supplier premiums to maintain stable raw material prices, despite some fluctuations in the second quarter [2][21]. - **Profit Margin Outlook**: The short-term profit margin is expected to be in the range of 8% to 10%, considering raw material cost control and efficiency improvements [2][30]. Future Outlook - **Expansion Plans**: The company plans to continue expanding its national market presence, particularly in non-South China regions, through regional marketing companies [2][26]. - **Cold Chain Logistics**: Lihigh Food aims to enhance its competitiveness in other regions by optimizing cold chain logistics to reduce transportation costs [2][27]. Additional Insights - **Sales Team Adjustments**: The company is not actively laying off staff but is improving efficiency through natural attrition and resource reallocation [2][24][25]. - **International Market Exploration**: Lihigh Food is exploring international markets, with subsidiaries established in the U.S. and Indonesia for product exports [2][20]. This summary encapsulates the key insights and developments discussed during the conference call, highlighting Lihigh Food's strategic initiatives, product performance, and market positioning.