Core Viewpoint - The launch of the singing talent show "Voice of the Future 2025" marks a significant collaboration among multiple major platforms, indicating a new trend in the industry towards joint production efforts [1] Group 1: Program Launch and Collaboration - "Voice of the Future 2025" was globally launched on September 8 in Beijing, created by Hunan TV and Mango TV in collaboration with several leading provincial satellite TVs and online platforms [1] - The program represents a rare multi-party collaboration in the variety show production sector, exploring a new paradigm of joint creation [1] Group 2: Audience Engagement and Growth Potential - In the first half of 2025, the live interaction count for "Singer 2025" exceeded 90 million, indicating strong audience engagement [1] - The peak monthly viewership for "Riding the Wind 2025" increased by over 30% compared to the previous season, showcasing growth in viewer interest [1] Group 3: Content Strategy and Future Prospects - The company is actively expanding its micro-short drama offerings, with 1,179 micro-short dramas launched under the "Big Mango Plan" in the first half of 2025, a nearly sevenfold increase from the same period last year [1] - Upcoming adaptations of popular IPs such as "My Fair Princess" and "New Dragon Gate Inn" into short dramas are expected to generate significant long-tail effects [1] Group 4: Market Position and Investment Outlook - The company is compared with Netflix, Oriental Pearl, and New Media Co., as the long drama market is recovering under new broadcasting regulations [1] - The rich program reserve and the anticipated advertising revenue boost from "Voice of the Future 2025" lead to a positive investment outlook, with an initial "Buy" rating assigned [1]