Core Insights - The article discusses the entry of major internet companies into the physical discount supermarket sector, highlighting the opening of Meituan's "Happy Monkey" and JD's discount supermarkets, which have attracted significant consumer interest and participation in promotional activities [4][8][9]. Industry Trends - The rise of "frugal economics" among consumers, particularly office workers, who seek to maintain quality of life while adhering to tighter budgets, is becoming a common trend [5][10]. - The opening of discount supermarkets has led to intense consumer competition, with reports of long queues and aggressive purchasing behavior for discounted products, such as durians priced at 19.9 yuan per kilogram [8][9]. Consumer Behavior - Consumers are increasingly utilizing social media and promotional activities to maximize savings, with examples of individuals leveraging multiple accounts to obtain free items and discounts [6][10]. - The phenomenon of "sheep shearing" reflects a shift in consumer loyalty, where shoppers prioritize price over brand loyalty, often switching between platforms to find the best deals [18][21]. Market Dynamics - The competitive landscape is shifting, with discount supermarkets offering significant price advantages, leading to a decline in brand loyalty among consumers [21][24]. - The article illustrates how consumers are adapting their shopping habits in response to economic pressures, with many opting for budget-friendly options and discount stores over traditional supermarkets [19][20].