Core Insights - The article discusses the entry of major internet companies into the physical discount supermarket sector, highlighting the opening of Meituan's "Happy Monkey" and JD's discount supermarkets, which have attracted significant consumer interest and participation in promotional activities [4][8][9]. Industry Trends - The rise of "frugal economics" among consumers, particularly office workers, who seek to maintain quality of life while adhering to tighter budgets, is becoming a common trend [5][10]. - The opening of discount supermarkets has led to intense consumer competition, with reports of long queues and aggressive purchasing behavior for discounted products, such as durians priced at 19.9 yuan per kilogram [8][9]. Consumer Behavior - Consumers are increasingly utilizing social media and promotional activities to maximize savings, with examples of individuals leveraging multiple accounts to obtain free items and discounts [6][10]. - The phenomenon of "sheep shearing" reflects a shift in consumer loyalty, where shoppers prioritize price over brand loyalty, often switching between platforms to find the best deals [18][21]. Market Dynamics - The competitive landscape is shifting, with discount supermarkets offering significant price advantages, leading to a decline in brand loyalty among consumers [21][24]. - The article illustrates how consumers are adapting their shopping habits in response to economic pressures, with many opting for budget-friendly options and discount stores over traditional supermarkets [19][20].

以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 来源：每日人物（ID：meirirenwu） 文：郑思芳 编辑：Yang 在商超界，如果说盒马是精致白领的面子，山姆是中产家庭的里子，那么奥乐齐就是"穷鬼打工人"最后 的体面。 图片来源：奥乐齐官网 奥乐齐从上海走向苏州、无锡是必然。上海的常住人口接近2500万上限，而苏州、无锡吸纳了大量"沪 漂"外溢的年轻劳动力。苏州工业园区的程序员、无锡物联网新城的创业者，与上海漕河泾的打工族共 享同一套生存逻辑——交完房租后，100元要掰成10份花。 奥乐齐的出沪第一天 "时间都花在这上面嘞，哪个地方没东西卖哟，跑到这个地方来的。"奥乐齐苏州店的开业现场，长长的 队伍里，时不时地传来吐槽的声音。 如今，一家超市的开业，能引起这么大规模的排队，除了胖东来，恐怕只有奥乐齐了。 奥乐齐，一家来自德国的超市，却摒弃了进口精品的高价路线，用超过500件9.9元的商品，活生生地 把自己打造成了"穷鬼乐园"。在进入中国的6年时间里，就像胖东来扎根河南一样，奥乐齐死死地守着 上海这片寸土寸金的土地，连着开了60多家门店，都没有踏出上海一步。 互联网上，无数上海之外 ...