Group 1 - The top three brands in the latest consumer heat index are Mixue Ice City, Qingdao Beer, and Mengniu, with scores of 1.78, 1.66, and 1.64 respectively [1][2] - The consumer demand for summer beverages is characterized by a desire for refreshing and stimulating drinks while avoiding health guilt, prompting brands to innovate their products [3] - Qingdao Beer is promoting its "World Gold Award Quality" white beer, emphasizing floral and fruity flavors, and has engaged Yang Yang as a spokesperson to enhance its high-end image [3] Group 2 - Ice drink brands are focusing on flavor innovation, with He Lu Xue launching a new cheese flow product that combines sweet peach and rich cheese, appealing to adventurous consumers [3] - Dairy brands like Yili and Mengniu are increasing their presence in the ice cream market, highlighting quality ingredients and safe milk sources [3] - Fresh food brands such as Jia Pei and Zheng Da Food are performing well, with Zheng Da focusing on convenient semi-finished products that cater to busy consumers [4] Group 3 - High-net-worth consumers view specialty fresh foods as a status symbol, driving brands to invest in rare product categories [4] - Jia Pei has developed patented fruit varieties and premium packaging to attract health-conscious consumers, while Dole promotes its imported fruits in upscale retail channels [4] - The report aims to objectively present consumer trends through various indices, helping brands track market dynamics and enhance competitiveness [5]