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上海:古镇“夜经济”激发区域发展新活力
Xin Hua Wang· 2025-10-06 08:42
Core Insights - The article highlights the vibrant "night economy" in Shanghai's ancient towns during the National Day and Mid-Autumn Festival, showcasing a blend of traditional culture and modern tourism [1][4]. Group 1: Night Economy Features - The "night economy" in ancient towns like Zhujiajiao is characterized by immersive cultural experiences, such as the "Most Jiangnan" cultural season and light shows that attract visitors [1][3]. - Cultural performances, including traditional opera and music, enhance the nighttime atmosphere, creating a unique cultural rhythm that appeals to tourists [3][4]. Group 2: Visitor Experience - Tourists are increasingly engaged in activities like hanfu rentals and traditional food tasting, which are becoming popular among younger visitors, thus extending their stay [3][4]. - The integration of multilingual smart guiding devices allows foreign tourists to appreciate the historical significance of ancient architecture, enhancing their overall experience [3]. Group 3: Economic Impact - The transformation of cultural IP into nighttime attractions provides a compelling reason for visitors to stay overnight, addressing the issue of daytime-only tourism [4]. - The combination of diverse business offerings and improved infrastructure is crucial for increasing visitor retention and stimulating regional consumption [3][4].
巡察“利剑”破瓶颈 芡实产业焕新颜
Xin Hua Ri Bao· 2025-08-04 21:59
Core Insights - The article highlights the transformation of Sunji Village's water chestnut industry in Jinhu County, driven by a county-level inspection and rectification initiative, leading to improved economic conditions for local villagers [1][5]. Group 1: Industry Development - The inspection identified issues such as poor performance of collective village economies and underutilization of water surface resources, prompting a strategic shift in the water chestnut industry [1][2]. - A new collaborative model was established, involving multiple villages to enhance resource sharing and scale up production, resulting in the establishment of a 500-acre core planting base and a significant increase in processing capacity to 400 tons annually, with a total output value exceeding 60 million yuan [2][4]. Group 2: Environmental Sustainability - The inspection also pointed out environmental hazards in the processing stages, leading to a comprehensive upgrade of facilities and the implementation of effective wastewater management systems to prevent pollution [3]. - The introduction of eco-friendly farming techniques, such as "fish-vegetable symbiosis," has improved water quality and increased per-acre income by 300 yuan, while reducing chemical inputs to ensure product safety and environmental health [3]. Group 3: Brand and Market Expansion - The village leveraged the rectification process to enhance the "Su Qian" regional brand, establishing partnerships with major distributors and participating in national agricultural exhibitions to expand market reach [4]. - The introduction of advanced freezing technology has improved product freshness, and collaboration with academic institutions has led to the development of over 40 processed products, significantly increasing the overall value of "Su Qian" products by 2.35 times, with annual sales surpassing 10 million yuan [4].
年销6000万,“中西合璧”的奶酪馒头在盒马/抖音卖出圈了
FBIF食品饮料创新· 2025-04-28 00:31
以下文章来源于轻食online ,作者cici 轻食online . 轻食圈行业资讯、深度观察 奶酪+馒头 反差感CP火了 这届年轻人,连馒头都要吃出仪式感。在小红书平台上搜索"奶酪馒头",相关笔记已达1万+篇,其中一 款高赞笔记就是对盒马奶酪馒头的复刻教程,可以看出年轻人对这款产品的喜爱。 以盒马这款"手作奶酪馒头"为例,品牌介绍添加了四重奶制品入馅,0香精、0色素、0泡打粉、0防腐 剂、0食用盐,5大0添加;奶酪的加入一定程度上改善了馒头易干裂的问题,口感更加轻柔绵软,满满 奶酪馅心,奶酪中的蛋白质、钙等营养元素被完美融入进去,无论是蒸制还是空炸都能激发出美味。 图片来源:盒马鲜生 深挖健康诉求 根据盒马APP,平均一个奶酪馒头卖到3.3元,头部品牌蒸笼头凭借"能蒸能烤会爆浆"的奶酪馒头年销 破6000万。 [1] 在盒马华东区,季节限定款樱花莓莓奶酪馒头才上架半个月,周环比销售增长直接飙 升50%,单店铺月销售1.3万单,成了当之无愧的爆品。 图片来源:小红书@苏苏爱吃醋 为什么年轻人会爱上一款"中西结合"的奶酪馒头? 除了高颜值和中西合璧的反差感外,奶酪馒头爆火的底层逻辑,是消费者对早餐从"要吃饱"到 ...