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上海:古镇“夜经济”激发区域发展新活力
Xin Hua Wang· 2025-10-06 08:42
Core Insights - The article highlights the vibrant "night economy" in Shanghai's ancient towns during the National Day and Mid-Autumn Festival, showcasing a blend of traditional culture and modern tourism [1][4]. Group 1: Night Economy Features - The "night economy" in ancient towns like Zhujiajiao is characterized by immersive cultural experiences, such as the "Most Jiangnan" cultural season and light shows that attract visitors [1][3]. - Cultural performances, including traditional opera and music, enhance the nighttime atmosphere, creating a unique cultural rhythm that appeals to tourists [3][4]. Group 2: Visitor Experience - Tourists are increasingly engaged in activities like hanfu rentals and traditional food tasting, which are becoming popular among younger visitors, thus extending their stay [3][4]. - The integration of multilingual smart guiding devices allows foreign tourists to appreciate the historical significance of ancient architecture, enhancing their overall experience [3]. Group 3: Economic Impact - The transformation of cultural IP into nighttime attractions provides a compelling reason for visitors to stay overnight, addressing the issue of daytime-only tourism [4]. - The combination of diverse business offerings and improved infrastructure is crucial for increasing visitor retention and stimulating regional consumption [3][4].
巡察“利剑”破瓶颈 芡实产业焕新颜
Xin Hua Ri Bao· 2025-08-04 21:59
巡察整改塑品牌,科技赋能拓市场。巡察整改不仅要解决眼前问题,更要激发内生动力。孙集村借势整 改,全力擦亮"苏芡"区域公用品牌。畅通渠道链市场,积极与"方家铺子"等头部渠道商深化合作,借助 其强大供应链和广阔市场网络,将产品推向全国;提升品牌影响力,组织亮相全国性农产品展销会,举 办特色芡实文化节,全方位讲好"苏芡"品牌内涵,成功叩开福建、广东等地的高端市场大门。强化创新 驱动力,投入引进先进速冻保鲜生产线,将鲜芡保鲜度提升至95%,锁住最佳风味;深化产学研融合, 与高校合作攻关,成功开发芡实糕、芡实饮品、芡实功能提取物等40余种精深加工产品。"苏芡"系列产 品整体价值提升2.35倍,年销售额突破1000万元,品牌溢价效应日益凸显,有效带动"张坝芡实"等周边 品牌协同发展,形成强劲的区域品牌矩阵。 从巡察精准"把脉"到镇村合力"开方",一粒小小的芡实在巡察整改的催化下,正加速完成从乡土特产向 富民强村"金名片"的华丽蝶变。当下的孙集村,产业筋骨日益强健,生态颜值不断刷新,品牌光芒愈加 璀璨,村民的获得感和幸福感触手可及。在巡察监督的有力护航下,吕良镇孙集村正沿着这条特色鲜明 的芡实产业振兴之路,信心满怀地奔向共 ...
年销6000万,“中西合璧”的奶酪馒头在盒马/抖音卖出圈了
FBIF食品饮料创新· 2025-04-28 00:31
以下文章来源于轻食online ,作者cici 轻食online . 轻食圈行业资讯、深度观察 奶酪+馒头 反差感CP火了 这届年轻人,连馒头都要吃出仪式感。在小红书平台上搜索"奶酪馒头",相关笔记已达1万+篇,其中一 款高赞笔记就是对盒马奶酪馒头的复刻教程,可以看出年轻人对这款产品的喜爱。 以盒马这款"手作奶酪馒头"为例,品牌介绍添加了四重奶制品入馅,0香精、0色素、0泡打粉、0防腐 剂、0食用盐,5大0添加;奶酪的加入一定程度上改善了馒头易干裂的问题,口感更加轻柔绵软,满满 奶酪馅心,奶酪中的蛋白质、钙等营养元素被完美融入进去,无论是蒸制还是空炸都能激发出美味。 图片来源:盒马鲜生 深挖健康诉求 根据盒马APP,平均一个奶酪馒头卖到3.3元,头部品牌蒸笼头凭借"能蒸能烤会爆浆"的奶酪馒头年销 破6000万。 [1] 在盒马华东区,季节限定款樱花莓莓奶酪馒头才上架半个月,周环比销售增长直接飙 升50%,单店铺月销售1.3万单,成了当之无愧的爆品。 图片来源:小红书@苏苏爱吃醋 为什么年轻人会爱上一款"中西结合"的奶酪馒头? 除了高颜值和中西合璧的反差感外,奶酪馒头爆火的底层逻辑,是消费者对早餐从"要吃饱"到 ...