芬必得布洛芬缓释胶囊
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线上20元线下60元,药店一药两价到底是怎么出现的?
3 6 Ke· 2025-10-20 09:43
Group 1 - The phenomenon of "one drug, two prices" has emerged, where the same medication is priced significantly lower online compared to physical stores, raising questions about the pricing mechanisms in the pharmaceutical market [3][4] - A specific case highlighted a price difference where an antiviral oral solution was priced at 10.3 yuan online versus 29.8 yuan in-store, illustrating a price disparity exceeding three times [3][4] - The disparity is attributed to various factors, including platform subsidies, pricing strategies, and the operational costs associated with physical stores [6][8] Group 2 - Online platforms are engaging in aggressive pricing strategies, offering substantial subsidies to pharmacies to attract customers, which allows them to sell medications at prices below cost [6][8] - The pricing differences are also influenced by the inherent cost structures of online versus offline sales, with online platforms having lower fixed costs compared to physical stores [8][9] - The regional monopolistic nature of many local pharmacies contributes to higher prices in those areas, while online competition fosters lower prices due to a broader market reach [9][11] Group 3 - The long-term sustainability of the current pricing practices in pharmacies is questionable, as increasing transparency in drug pricing and enhanced regulatory oversight are expected to challenge the existing pricing disparities [11]