Core Viewpoint - The apparel industry is shifting from low-price competition to value creation, with companies like Hongxing Co., Ltd. leading the way through brand upgrades and digital transformation [1][2]. Group 1: Digital Transformation and Supply Chain Efficiency - Hongxing Co., Ltd. has focused on digital upgrades and brand building since its listing in 2021, avoiding blind capacity expansion and instead enhancing supply chain efficiency [1][2]. - The company completed a digital upgrade in 2023, reducing the production cycle for new products to as little as five working days and regular production to under two weeks [1]. - The implementation of an information management system and logistics center in June 2024 has significantly improved logistics efficiency, reducing the time to complete tasks from 15 days to 3 days, with an inventory accuracy rate of 99.9% [2]. Group 2: Brand Upgrade and Market Positioning - Hongxing Co., Ltd. is leveraging brand upgrades to break through market homogenization, with its main brand, Fenteng, rapidly gaining traction among younger consumers after signing a celebrity endorsement [2][3]. - The brand has launched a comprehensive upgrade of its visual identity and product design, aligning with the "good underwear,安心" brand philosophy to meet young consumer demands [2][3]. - The company has also tapped into the "relaxed self-care" consumer trend, collaborating with popular media to enhance brand resonance and mission [3]. Group 3: Channel Integration and Consumer Experience - Hongxing Co., Ltd. is reconstructing consumer experiences through online and offline channel integration, establishing an OMO ecosystem that blurs the lines between digital and physical retail [3][4]. - The company has seen significant growth in online sales during major shopping events and is expanding its presence in live commerce and social media platforms [4]. - In physical retail, the company is enhancing customer experience by opening flagship stores in high-end malls and integrating instant retail channels [4]. Group 4: International Expansion and Growth Strategy - As domestic market growth slows, Hongxing Co., Ltd. is pursuing international expansion as a key strategy, planning to establish a presence in various overseas markets [5]. - The company is actively engaging in cross-border e-commerce and localizing strategies based on regional consumer habits [5]. - At the 2025 Spring Canton Fair, Hongxing Co., Ltd. will showcase its full-service model and innovative products, aiming to attract international buyers and strengthen its global footprint [5].