Core Insights - The article highlights the strategic initiatives taken by Heytea in 2025, focusing on differentiation in products and brand development [1] Product Development - In 2025, Heytea executed a more extreme differentiation strategy, introducing new product categories such as tea specialties and藏茶 [1] - The company launched over 10 products in the "Bale" series for the fourth consecutive year, covering various forms including beverages, baked goods, and fried ice [1] - Heytea initiated the "Tea+" experiment in 2025, introducing new product categories like inspiration egg tarts and croissant tarts [1] Store Experience - Heytea reinforced its offline store experience in 2025 by renovating existing stores and opening new ones to explore the leisure tea drink space [1] - The company relaunched the "DP plan" after several years, opening the "Diyuan" store in Chengdu's Chunxi Road and renovating over 130 stores [1] International Expansion - Heytea has opened over 100 stores in 32 cities overseas, with nearly half of the top ten best-selling products in international markets being original hits [1]

1月23日，喜茶在其官方微博上发布了2025年度"小事记"，盘点了过去一年的关键"小事"。盘点显示，茶特调系列的代表奇兰苹果杏成为新的年度"断货 王"；全年批量重装130多家喜茶门店，出海成效显著，海外销量前十的产品中近一半为海外原生爆款产品。 小事记显示，2025年的爆款还有千目抹茶、藏茶、芭乐等多个系列，都在持续突破茶饮产品的品类限制。其中，以中国高品质千目抹茶原料为基础，在全 球推出的三倍厚抹、抹云椰蓝等30多款含抹茶元素的产品，涉及现制茶饮、瓶装饮品、烘焙、冰淇淋等不同形态，持续推动中国千目抹茶在全球的消费热 潮。芭乐系列则覆盖饮品、烘焙、喜拉朵、炒冰等形态，也让芭乐从小众水果成为大众熟悉的主流原料。 小事记还显示，去年研发人员将10多种区域特色原料首次应用到茶饮产品中，包括南姜、牦牛乳、木姜子、酸木瓜、莲雾、藏茶等，为行业探索了更多创 新方向。 零农残羽衣甘蓝种植基地 除了喝茶，2025年新茶饮的"茶+"试验也可圈可点，灵感蛋挞、可颂挞……近20款挞类产品，深受嗜甜人喜爱。 在品牌方面，2025年喜茶回归灵感，持续创造差异化的品牌内容、门店空间等，和消费者共创共鸣。比如邀请大厨黎子安"临时入职"，以 ...