2025年8月，喜茶推出全新品类"茶特调"，产品研发进一步强化茶作为新茶饮的产品主角，选用喜茶标准下自研定制的高品质真茶，通过更加突出茶汤本身 风味的风味结构与品饮方式，不断为消费者带来感知茶的更多差异化体验。产品打破了新茶饮惯常的调配逻辑，以"茶"为核心，让消费者在每一口中都能清 晰感知到茶韵的流动与延展，真正实现"茶味可见、茶香可循"。 上新以来系列多款单品热度不断，不仅首款茶特调"雪毫茉王芭乐"持续热卖，成为口碑之作，"奇兰苹果杏特调"更因供不应求一度售罄。与此同时，系列产 品"酱香白脱碎银子"与"牛肝菌碎银子特调"等大胆融合独特食材与茶底的作品，凭借出乎意料的风味组合，在社交平台上引发广泛热议，展现出茶饮创新的 无限可能。茶特调已逐渐发展为备受行业关注的新品类方向。喜茶的一系列成功，不仅进一步巩固了其在茶原料与工艺研发上的引领地位，也推动整个新茶 饮行业回归对茶本质的深入探索，为品类演进提供了重要路径。凭借突出的市场表现与创新价值，成功入选年度行业推荐榜单。 ...

Core Insights - The rise of "tea specials" in the beverage industry indicates a shift towards innovative product offerings, with major brands like Heytea and Cha Baidao launching unique flavored drinks to attract consumers [1][3][11] Group 1: Product Innovations - Cha Baidao has introduced a "Global Flavor Series" featuring three new drinks that incorporate international ingredients, clearly labeling the flavor profiles of each drink [1][3] - Heytea has launched the "Mushroom Shredded Silver Special," integrating mushroom flavors into beverages, and is also offering a whiskey-infused variant in select stores [3][5] - The trend of "tea specials" is moving from niche tea houses to mainstream chain brands, indicating a broader acceptance and demand for these innovative drinks [7] Group 2: Consumer Experience - The unique product experiences have led to positive consumer feedback on social media, highlighting the harmonious flavors and seasonal appeal of these new offerings [3] - Brands are enhancing consumer interaction by introducing DIY elements, such as customizable toppings, to create a more engaging drinking experience [1][3] Group 3: Market Trends - The emergence of "tea specials" is seen as a response to the saturation of traditional beverage offerings, providing a new avenue for product differentiation [11][14] - Consumers are becoming more discerning and knowledgeable about tea flavors, driving the demand for complex flavor profiles and multi-layered taste experiences [14][16] Group 4: Supply Chain and Technology - The growth of "tea specials" is supported by advancements in supply chain management and production technology, allowing for the standardization and consistent delivery of innovative products [18][20] - Innovations in ingredient sourcing and preparation techniques are enabling brands to create unique flavor combinations that were previously difficult to achieve [18][20]