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漫步者(002351) - 002351漫步者调研活动信息20251114
2025-11-14 05:30
Group 1: Financial Performance - In the first three quarters of 2025, the company achieved operating revenue of 20.56 billion yuan, a decrease of 4.16% compared to the same period last year [2] - Gross profit margin was 40.28%, showing a slight increase year-on-year [2] - Operating revenue for Q3 2025 was 7.38 billion yuan, indicating a further increase compared to the previous quarter [2] Group 2: Product Development and Market Strategy - The company launched several new products, including the X1 Evo TWS earphones weighing only 3.8g and the Lolli ANC Pro 5 with a noise reduction depth of -48dB [3][4] - The company is focusing on the rapidly growing open-ear headphone market, with over ten models launched to date [4] - A dual-line endorsement strategy was implemented in 2025, partnering with local celebrities in Thailand and Japan to enhance market reach [5] Group 3: Operational Highlights - The company has improved its overseas operational capabilities and expanded international e-commerce channels, leading to rapid growth in export business [3] - The introduction of AI features, such as real-time language translation and smart assistant capabilities, is being integrated into various products [4] - The company is committed to maintaining a strong investment in various forms of open-ear headphones across different price ranges and sub-brands [4]