深圳市漫步者科技股份有限公司 投资者关系活动记录表 证券代码：002351 证券简称：漫步者 深圳市漫步者科技股份有限公司投资者关系活动记录表 编号：PR2025101701 深圳市漫步者科技股份有限公司 投资者关系活动记录表 | 3）得益于海外运营能力逐步加强、国际电商渠道持续扩张、 | | --- | | 用户口碑稳步提高，公司出口业务保持快速增长。 | | 二、公司产品、研发及运营近况 | | 年截至目前，公司推出的有代表性的新品包括： 2025 | | 1）主品牌耳机： | | 百元级 耳机 Evo，单耳仅重 3.8g； TWS X1 | | 半入耳主动降噪耳机，升级自适应降噪算法； Lolli ANC | | 采用同轴双动圈声学架构，降噪深度达到-48dB； Lolli Pro 5 | | 全新电镀叠加皮纹设计的 种语 Lolli Air 真无线蓝牙耳机，21 | | 言同声传译让交流更流畅； | | 开放式 主动降噪耳夹新品 OWS LolliClip AI，接入豆包和 | | 双大模型； DeepSeek | | 潮搭老钱风 运动耳机 OWS Comfo SE，抵御最高 28.8km/h | | ...

Group 1: Financial Performance - In the first half of 2025, the company achieved operating revenue of 13.53 billion yuan, a decrease of 1.95% year-on-year [2] - Revenue from headphone products was 7.90 billion yuan, down 10.85% [2] - Revenue from speaker products was 17.40 billion yuan, an increase of 5.08% year-on-year [2] - Gross profit margin was 40.36%, remaining stable compared to the previous year [2] - Domestic sales revenue was 10.43 billion yuan, a decline of 5.93% year-on-year; export revenue was 14.30 billion yuan, an increase of 3.10% [2] Group 2: Product Development and Innovation - The company launched several new products in 2025, including the TWS X1 Evo headphones weighing only 3.8g and the Lolli ANC semi-in-ear active noise-canceling headphones [3] - The Lolli Pro 5 features a coaxial dual dynamic driver acoustic structure with a noise cancellation depth of -48dB [3] - The company introduced the LolliClip AI, an open-type active noise-canceling ear clip, and various other innovative audio products [4] - The company is focusing on the rapidly growing open-ear headphone market, with over ten models launched to date [4] Group 3: Market Strategy and Expansion - The company is enhancing its overseas operations and expanding international e-commerce channels, leading to rapid growth in export business [3] - A dual-line endorsement strategy was implemented in 2025, partnering with local celebrities in Thailand and popular actors in Japan to reach core Asian markets [4] - The company is committed to maintaining significant investment in various forms of open-ear headphones across different price ranges and sub-brands [4]