Core Insights - The 2025 Creative Yunnan Cultural Industry Expo's Tea Horse Flower Street sub-venue was inaugurated, showcasing the integration of intangible cultural heritage and commercial value through the operational model of Yunnan City Investment's subsidiary, Yunnan Yuntai Commercial Management [1][2] - The event, themed "Wisdom Gathers in Yunnan, Creativity for the Future," is a key component of the Yunnan Cultural Expo and reflects Yuntai's operational philosophy of "cultural empowerment of commerce and commercial activation of culture" [1][2] Summary by Sections Event Overview - The Tea Horse Flower Street sub-venue will run from September 17 to September 21, 2023, and is supported by Yunnan City Investment [1] - The event is organized by the Yunnan Provincial Publicity Department, Yunnan Radio and Television Station, and Kunming International Convention and Exhibition Center [1] Operational Model - Yuntai Commercial Management has transformed Tea Horse Flower Street into a demonstration area for cultural and commercial integration, attracting nearly 7 million visitors annually [1][2] - The operational strategy includes a three-dimensional business model of "culture + livelihood + commerce," enhancing the street's value [1][2] Collaborative Initiatives - A "production, learning, research, and application" collaborative platform was established, with a strategic partnership signed between Yunnan Academy of Agricultural Sciences and Tea Horse Flower Street for developing floral cultural products [2] - Yuntai has initiated a "Cultural Heritage IP Incubation Plan" in collaboration with Yunnan Cultural and Art Vocational College to develop cultural products based on intangible heritage themes [2] Future Prospects - Yuntai aims to use Tea Horse Flower Street as a model to build a comprehensive cultural tourism commercial ecosystem, contributing to Yunnan's cultural development [2]